BUILDINGMOVEMENTS

!CMX Summit June 12, 2014

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Advocates What would make me feel special?

Mass How do you get my

attention?

Participants What would make me

want to tell my friends?

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Participants They’ve bought into you, but they haven’t taken the next step.

Mass The rest of the public, who may or

may not be aware you exist.

Advocates The ones who keep coming back,

and tell others to do the same..

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THANK YOU

@CALEBGARDNER