calder palgrave uksg
TRANSCRIPT
Breaking boundaries in scholarly publishing
UKSG 2013
Carrie Calder, Director of Market Development, Palgrave Macmillan
Kaitlin Thaney, Manager – External Relationships, Digital Science
Sara Killingworth, Senior Marketing Associate & Market Analyst, Maverick
Agenda• Introduction
• Breaking boundaries- the life cycle of scholarly content- Palgrave research findings
• The research process- changing and innovating research
• Breaking boundaries- the library perspective
• Audience and panel discussion
‘If I had been someone not very clever, I would have done an easier job like publishing. That’s the easiest job I can think of.’
The philosopher A. J. Ayer (1910-89), quoted in The Oxford Dictionary of Modern Quotations
Life cycle of scholarly content
Research process
- Research undertaken - content produced- submitted
Publishing process
- Peer review mgmt- Editing- Format
Content dissemination
- Sales/ subscription- Open access- Marketing
Content consumption
- Content found- Consumed
Publishing processes – format• Average scholarly book or monograph is typically 70,000 – 110,000 words long. Ave. journal article 7-8000 words, issue between 5- 10 articles per issue
Why?
• A legacy of print and traditional models… - Certain number of pages to required to bind a book, make economically viable to enable printing - Length associated with value (maintain sales) - the way the system works – publishers, funders, universities.
• But does it work as well as it could?
Palgrave Macmillan research project• In October 2011, a Palgrave Macmillan Research Panel was established- 1,268 HSS researchers recruited from across geographies and disciplines
• All panellists provided a range of demographic information alongside their responses to the surveys issued. Information obtained included: area of academic interest, location, job title and publishing history.
Sample findings
• 93% of the responders have published 1 or more peer-reviewed research articles in the last 5 years
• 54% have published a peer-reviewed monograph in the last 5 years
• Researchers spend on average 10 hours per week reading academic literature for specific research purposes
Research findings - formats• Almost two thirds (64% of the 870 who responded to this survey) felt that the length of journal articles was about right,
• The results demonstrated that a number of authors (36% journal article authors and 50% monograph authors) are not satisfied by the formats available to them.
• For both formats, of those who felt that the length was not right, almost all said that they were too long.
9%
29%
50%
4%
0%
8%
Far too long
A little too long
About right
A little too short
Far too short
I don't know
Which of the following statements best describes your view of the length of a typical monograph?
Research findings - formats• Asked whether a new format in between journal and book was a good idea, only 16% of respondents believe it wasn’t necessary.
• The respondents who indicated that a mid-form was a good idea or who neither agreed nor disagreed, were asked how likely they would be to publish research in this format:
84% (n=705) indicated that they would be likely to publish.
Assuming a reputable scholarly publisher was publishing a format in between an article and a monograph in terms of length and detail, how likely would you be to consider authoring such a publication?
35%
48%
10%
1%
6%
Very likely
Quite likely
Not very likely
Not at all likely
I don't know
Research findings - consumption of content
Research articles were the most frequently read, with 86% of respondents reading articles at least once a week. Chapters of monographs and whole monographs were second and third respectively.
What length should research be?• Does it matter? Researchers want flexibility, and publishers are in the position to provide that.
Examples of publishers moving into this space:
• Launched 2010: SpringerBriefs – works between 50 and 125 pages in length. Concise summaries of cutting-edge research and practical applications across a wide spectrum of fields.
• Launched 2011: Princeton Shorts - brief selections taken from previously-published influential Princeton University Press books and produced exclusively in ebook format.
• Launched 2012: Palgrave Pivot – publishing original research at lengths between the journal article and monograph, Palgrave Pivot is an e-first initiative, offering an open access option as well as traditional business models.
Life cycle of scholarly content
Research process
- Research undertaken - content produced- submitted
Publishing process
- Peer review mgmt- Editing- Format
Content dissemination
- Sales/ subscription- Open access- Marketing
Content consumption
- Content found- Consumed
What are the next boundaries to be broken?
UKSG, 8-10 April@kaythaney @digitalsci
digital-science.com
Breaking the boundaries of scholarly publishing
The library perspectiveSara Killingworth
Maverick Publishing Specialists
Topics
• Where it all began• New publishing models• New platforms• New business models• What next??
Where it all began
• What is a book or journal?• “A written or printed work consisting of pages glued or
sewn together along one side and bound in covers.”
• First born ca. 618-970 – China• Gutenberg Bible
Where it all began
• Publishers• Produced books / journals in print format
• Began producing digital works – on CD-Rom, online
• But pretty much same structure/content etc.
• Libraries• Purchased individual books or collections
• Purchased individual journals or collections
• Bought originally in print
• Then CD-Rom…
New publishing models
• Journals:• Video-based, e.g. JOVE
• Open access
• Ebooks • PDF
• Born digital / Enhanced
• Etextbooks• Reference Tree
• Flooved
• CourseSmart
• Kortext / Aspire
• Short form research / monographs
• SpringerBriefs
• Palgrave Pivot
• Open source content
• Video / YouTube
• Online assessment / learning tools
• Digital Assets Stores• Cengage Mindtap
• Flatworld Knowledge
New platforms
• Devices agnostic:• eReaders• Tablets• Smartphones etc.
• Technology and the student• 67% of students use technology at least once an hour
• 40% every 10 minutes
• Quick to substitute -- alternative sources of information that are connected
• Google, Wikipedia, other sources
New platforms• A lesson from rolling out mobile services, across devices
• Most of the time is spent testing across devices to make sure it displays correctly
• Ensuring content is fit to be used across devices• Computers
• Cross browser support
• Mobile devices
• Screen type-issues• Content type supported• Right image sizes• Page scaling
• Apps?
• HTML5?
New business models
• Patron Driven Acquisition• Article Processing Charges• Institution bursaries
• Kortext / Aspire / John Smith
Run aMOOC?
• Coursera• edXm• Udacity
What Does the Future Look Like?• An Integrated model?
– A combination of resources?• Textbooks, ebooks, journals• Library resources• Open Source online content
– Assessment Tools?
– Social Media Integration?
• Fragmented model opens opportunities for libraries to become resource hub?
• More business models?
• More publishing models?
• What else do we need to consider?
What Does the Future Look Like?
