caitlin (kat) downing portfolio

Design goes beyond just your computer. It is a world that has unlimited choices and appearances. It is a language that

anyone in the world can understand. For me, I enjoy having this power to physically

change and affect our culture around us. Being surrounded by people who enjoy the

realms of imagination and working in a team environment has changed the way I

design. The chance to shape our future and the design elements is something that I will

always strive to be apart of. I shall forever be grateful for being able to communicate

beyond just words and working on this visual language that I absolutely love.

KAT DOWNING

TABLE OF CONTENTS

ENGAGED TO THE DETAILS MITILLO: COMPANION QUEST

COLOR.CUT.STYLE.STRUT.

GRAPPLE

Infographs/Illustration/Icons/Social Media

Branding/AppCover Design

Flyers/Adoption Posters

Branding/Web-Design/Fashion Design Branding/Package/Web Design

Branding/Stationary Branding/Web Design/Illustration

ABSOLUTE PIN-UP

ANOMALY

CARNIVALE THREADS

TRUE TALES OF A STARLET

CARNIVALE THREADSBRANDING/WEB-DESIGN/FASHION DESIGN

OVERVIEW

Carnivale Threads is an online clothing store that was created to fit a variety of sizes and styles. It ranges from Victorian to Modern fashion. The store also focuses on

being affordable for a wide range of ages.

CHALLENGE

Find a way to connect the large audience that is covered by this clothing line. The design should be quirky since

majority of the consumers enjoy unique lifestyles.

SOLUTION

The solution for this project was to take the past and present history and find a design that could work for the variety of styles. With the fashion as different for each genre, the best solution was to create a odd family, or a carnivale theme. The history of these genres of fashion are mainly focuse in the 1900’s so the 1940’s typographic elements and color scheme was chosen. The shapes and

boxes used throughout the project are based off of vintage circus posters and wooden signs. The design represents

both the consumers and the owners unique style and interest in the different and odd factors of life.

BRANDING/INTERACTIVE APP

ENGAGED TO THE DETAILSINFOGRAPHS/ILLUSTRATION/SOCIAL MEDIA

OVERVIEW

Engaged to the Details is a company that focuseson helping all brides figure out budgets, styles, and

any questions you may have while planning a wedding. These can range from photo collages to

infographs. They also communicate one on one through the use of social media platforms.

CHALLENGE

The challenge that is faced on each project, is to make sure each element emulates the design branding of the company as well as is laid out so that the user can use

each piece with ease.

SOLUTION

The solution was to use the same fonts and weights to create a balance, as well as use the same color scheme

for the budget infographs. Other elements, such as clean lines and the use of white space are key elements

to keeping with the modern magazine layouts and design.

ASHLEY!Meet Our Bride Of The Day! Our CoverGirl

BRIDE’S BEST

PLANNING TIP:“Stay within a reasonable budget!

Once you blow your money on one thing, it is hard to keep

it under control! "

VENUE/ FOOD/BEVERAGE

DECOR/ACCESSORIES

VENUE

RECEPTION CENTERPIECES

BOUQUETS/BOUTONNIERES

GOWN/ACCESSORIES/ALTERATIONS

TUX

PHOTOGRAPHY/VIDEOGRAPHY

WEDDING PLANNER

OFFICIANT

WEDDING PARTY

PARENTS

GUESTS

CAKE

ENTERTAINMENT

BEAUTY

INVITATIONS

HOTEL

TRANSPORTATION

$5,700 $8,550 $9,300 $13,800 $18,400 $23,000 $27,600

$0 $140 $340 $480 $640 $700 $720

$125 $125 $200 $300 $400 $500 $600

$500 $750 $800 $1,200 $1,600 $2,000 $2,400

$240 $360 $440 $720 $960 $1,200 $1,530

$730 $1,095 $1,600 $2,100 $2,800 $3,500 $3,000

$90 $135 $180 $270 $360 $450 $540

$800 $1,200 $2,700 $3,600 $4,800 $6,000 $7,200

$0 $0 $350 $825 $1,000 $1,375 $1,650

$80 $120 $160 $240 $320 $440 $480

$40 $60 $80 $120 $160 $200 $240

$0 $0 $200 $300 $400 $500 $600

$120 $180 $180 $300 $400 $500 $600

$250 $375 $500 $750 $1,000 $1,250 $1,500

$500 $750 $1,600 $2,200 $2400 $4,000 $4,800

$75 $112 $200 $300 $400 $500 $600

$350 $525 $600 $900 $1200 $1,500 $1,800

$0 $0 $100 $150 $200 $250 $300

$0 $0 $200 $600 $800 $1,000 $1,200

RECEPTION $10K

CEREMONY

FLOWERS

WEDDING ATTIRE

SUPPORTING CAST

WEDDING PARTY FAVORS

OTHERS

S15K S20K S30K S40K S50K S60K

BUDGET BREAKDOWN!www.engagedtothedetails.com


TRUE TALES OF A HOLLYWOOD STARLETCOVER DESIGN

OVERVIEW

True Tales of a Hollywood Starlet is a book by Ashley Page, that is about a teenage girl that moves from a

small town to Hollywood in hopes of becoming an actress.

CHALLENGE

Ashley wanted to create something that was used light colors, stars, and pastel colors. She also wanted to use

a script font that gave a feeling of a personal touch, like a diary.

SOLUTION

The solution was to use elements that where minimal and eyecatching. There ended up being three final

designs that she enjoyed the most. One portraying the use of spotlights and soft pastels, one using soft blues and playing on her star necklace, and the last was the use of a glowing star with bold black script font going

across the shape diagonally.

ABSOLUTE PIN-UPLOGO DESIGN/ILLUSTRATION

OVERVIEW

Absolute Pin-up was a branding projectfor a lady who lived and breathed the culture.

Her goal was to have a logo that represented her clothingline but also represented her Shasta trailer.

CHALLENGE

My client wanted to emulate the Shasta logo but also create a logo that used the shapes and symbols of the 50s. She also

wanted to incorporate a more modern approach.

SOLUTION

The solution for this project was to create a vector styled logo that used the same slanted text as the Shasta logo, but

also used the similar anatomy of the trailer’s logo. I also used the starbursts that are common in her vintage clothing

as well as the boomerang shape that was familar in the signage of the 50s. The illustration of the pin-up girl was a side project as well for her tiki coffee that she sells as well.

ABSOLUTE PIN-UP

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absolutepinupfinalfile222.pdf 1 9/23/14 10:52 PM

GRAP+PPLEBRANDING/PACKAGING

OVERVIEW

Grapple is a produce company for people willing to experiment and try new things. It is a fusion of

Washington Concord Grapes fused inside a Fuji apple. The mixture of elements creates a sweet but healthy

treat for anyone to enjoy.

CHALLENGE

To create a packaging/branding that is suitable for everyone and expands their target audience from

strictly children to a range of ages from 8-35.

SOLUTION

Grapple is a hybrid apple that is unique and different from any produce on the market today. Combining two

flavors into one creates the flavor of a Grapple. The logo showcases this with the differences of texture and

color that represent the Gra (grape) and pple(apple). The packaging shows a playful geometric form. The

outside of the packaging is a slice of a Fuji apple, but the inside of the separate slices show a group of

grapes.

Say “Grape-L”

RpleNutrition Facts

%Daily Value

Valeur NutritivePer 1 medium apple (182 g/6.4 oz)Pour 1 pomme (182 g/6.4 oz)AmountTeneur %Valuer Quotidienne

Calories/Calories Fat/Lipides

950% 0% 0%

Saturates/SaturŽs 0 g

18% Fiber/Fibres 4 gSugars/Sucres 19 g

+ Trans/Trans 0 gCholesterol/Cholestêrol 0 mg 0%

Sodium/Sodium 0 mg 0%

Protein/Protêines 0 g 2% Vitamin A/Vitamine A

14% Vitamin C/Vitamine C1% Calcium/Calcium1% Iron/Fer

Carbohydrate/Glucides 25 g 8%

Net Wt. 25 oz/Poids Net 566g

5 Count/5 Unités

Fuji/U.S. EX FCYE.-U. Extra De Fantaisie

Say “Grape-L”

Grapple Fruits, LLC,Wenatchee, WA 98801, USA

Apples/PommesGrapes/RaisinFlavour/Aróme

RpleNO ADDITIONAL SUGARS OR CALORIES.

NOT GENETICALLY MODIFIED.

USDA AND FDA APPROVED.

LOOKS LIKE AN APPLE.

TASTES LIKE A GRAPE.

Produce of U.S.A/Produit des États-Unis

MITILLO:COMPANION QUESTBRANDING/WEB DESIGN/ILLUSTRATION

OVERVIEW

Mitillo was a website/mmo game that combines a dating site with a mmo rpg. For this project, I am

worked on the branding, web design, layout, and a few concept illustrations.

CHALLENGE

The challenge for this work was incorporated a giant group of people’s style into on concept. This game/website ventures from fantasy to science-fiction. They needed a style that was

bridge all the desired genres into one, as well as create a unique experience for the player.

SOLUTION

The solution for this project was to create a website that felt like the panels where made of stone and that the

background would change. The main illustration would change and shift as it cycled through important news and

updates that the player would soon experience. I wanted to also make sure that the text in the navigation bar would look as if it was etched in stone and that the runes would light up depending on what page you where on. All of these elements

would allow the player to experience a variety of genres.

MITILLO:COMPANION QUEST


ANOMALY APPBRANDING/APP LAYOUT

OVERVIEW

Anomaly is an interactive app that allows visitors to have a new experience when it comes to visiting a

museum. With this app, they can learn directly from the artist, learn more about similar artists and styles, connect to other pieces in the museum, as well as find

other museums near the location that have similar works.

CHALLENGE

To create an interactive adventure through an app that promotes people to go to museums as well as learn

more through a visual educating experience.

SOLUTION

With the idea that the artist’s would actually be holograms, the overall feel for the app needed to be

futuristic and deal with technology. Taking line work from a computer chip and using similar colors, the

design was pulled off and motivates the viewer to get a full experience with the exhibit as well as the museum

building that holds the art pieces.

ANOMALY

ANOMALY

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ARTIST HISTORY CONNECT

MAP

WORKSTYLE

LIFEHISTORY

INSIGHT

Artist Talks about Voyage of the Katzenstein Madonna

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Artist Talks about Techniques and Style of Their Art

+Artist Talks about Their Story and Adventures

+

+Artist Talks about the History and Events Going On

Artist Talks about Who or What Inspired Them

VOYAGE OF THE KATZENSTEIN MADONNA


MAP

STYLE

TIMELINE

OTHERS

Information On the Style of The Artist and Others

++

A Map Of the History and Events During Artist’s Life

+Information On Other Artists During the Time Period


MAP

IN SLAMOTHERS


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Renata Stih & Frieder Schnock, an artist and designer duo, are artists that are devoted to the ways in which the introduction of new media have brought about new modes of seeing and experiencing one's surroundings and to the possibilities of exerting psychological influence through the intrusion of art into the sphere of everyday life. Making history visible, tracing complex relationships between society, art and artifacts comprise

STYLE

Places of Remembrance in the Bavarian Quarter. Isolation, Expulsion, Deportation and Murder of Berlin Jews in the years 1933 - 194519

93

EUROTUNNEL

50.5-kilometer undersea rail tunnel linking Folkestone, Kent,UK to Coquelles, Pas-de-Calais in northern France beneath the English Channel .

1994

DENKMAL

Bus Stop was a travelingmemorial that visited areas in Berlin that had to do with the murder of Jews during the Holocaust. 19

95

Scientists at NASA released a study describing possible microbe fossils found on a meteorite which was strewn from the planet Mars.

1996

SUSAN ROTHENBERGA contemporary painter who resides in New Mexico, USA. Subject matter is dancing figures, bodies ,animals, and atmospheric landscapes. She explores the boundary between figuralrepresentation and abstraction; her work also examines color and light, and the translation of her personal experience on a surface.

MIKE KELLEYKelley was an American artist. His work involvedfound objects, textile banners, drawings, assemblage, collage, performance and video. He often worked collaboratively and had produced projects with artists Paul McCarthy, Tony Oursler and John Miller. His work was on American class, popular culture and rebellion.

HIROSHI SUGIMOTOSugimoto is a Japanese photographer currentlydividing his time between Tokyo, Japan and NewYork City, United States. His works range from celebrity portraits, old theatres and drive ins, seacscapes, architecture, sculptures, and even uses film negatives to make two dimensionalexperiences.

JOSIAH MCELHENYMcelheny is an artist and sculptor, primarilyknown for his work with glass blowing and assemblages of glass and mirrored glassed objects. His work addresses history, modernism, cosmology, reflection, infinity, purity and utopia. His work also sometimes deals with issues of museological displays.

CONTEMPORARY ARTThe Contemporary collection spans the post-World War II perioduntil today. Particular strengths are postwar American art and rich holdings in postwar German art. Media includes video, mixed media, and installation,reflect the growing dynamism and international nature of contemporary art.

212S 248 249 250 251 252 253 254 255 256 257 301 313

MODERN ARTThe Museum's collection of modern European art is one of the largest and most distinguished components of its holdings,150 years of European painting and sculpture. It includes French Impressionist and post-Impressionist masterworks, and German Expressionist masterpieces.

205 206 207 209 210 211 212 213 214 215 216 217 218

DECORATIVE & DESIGNThe Decorative Arts and Design collection comprises European and American furniture, ceramics, glass, metalwork, textiles, arms and armor, architectural elements, and period rooms from the Renaissance to the present day. Collection include 18th century European ceramics and silver to21st century decorative arts.

121 122 123 124 125 126 127 128 129 131 132 133-137

PHOTOGRAPHSThe photography collection consists of almost 3000 works,spanning the history of the medium from 1844 until the present. There are strengths in 20th-century American and German, and large individual holdings of prints by Edward Curtis, Paul Strand, Andreas Feininger, Moneta Sleet Jr, and Nicolas Nixon.

234 235

CAMAs a non-collecting institution, CAM focuses its efforts on featuring local, national and international established artists from diverse backgrounds, working in all types of media. As St. Louis’s forum for interpreting culture through contemporary visual art, CAM connects visitors to the dynamic art and ideas of our times.

COCAThe Millstone Gallery at COCA presents contemporary art exhibitions by regional and nationally recognized artists. Exhibitions may have additional exhibit-related programming such as gallery talks, hands-on workshops and classes, lectures and demonstrations.

KEMPER MUSEUMThe Kemper collection includes more than 700 works created afterthe 1913 Armory Show to works by present-day artists. Artists in the permanent collection include Robert Motherwell, Robert Rauschenberg, Jasper Johns, Jim Dine, Helen Frankenthaler, David Hockney, Bruce Nauman, and William Wegmanoltanski.

PULITZER FOUNDATIONThe Pulitzer Foundation for Arts serves as a viewing place for artand ideas. Designed by Pritzker Prize-winning architect Tadao Ando and in St. Louis' Grand Center district, the Pulitzer presents changing exhibitions and engages in a variety of programming initiatives involving the visual, literary, and performing arts.

3750 Washington Boulevard St. Louis, MO 63108

524 Trinity Ave St Louis, MO 63130

4420 Warwick Blvd Kansas City

3716 Washington Boulevard St. Louis, MO 63108

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MY EXHIBITS

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WORKSTYLE

LIFEHISTORY

INSIGHT


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+Artist Talks about Their Story and Adventures

+

+Artist Talks about the History and Events Going On

Artist Talks about Who or What Inspired Them


MAP

STYLE

TIMELINE

OTHERS

Information On the Style of The Artist and Others

++

A Map Of the History and Events During Artist’s Life

+Information On Other Artists During the Time Period STYLE

Places of Remembrance in the Bavarian Quarter. Isolation, Expulsion, Deportation and Murder of Berlin Jews in the years 1933 - 194519

93

EUROTUNNEL

50.5-kilometer undersea rail tunnel linking Folkestone, Kent,UK to Coquelles, Pas-de-Calais in northern France beneath the English Channel .

1994

DENKMAL

Bus Stop was a travelingmemorial that visited areas in Berlin that had to do with the murder of Jews during the Holocaust. 19

95

Scientists at NASA released a study describing possible microbe fossils found on a meteorite which was strewn from the planet Mars.

1996

COLOR.CUT.STYLE.STRUT.BRANDING/DIRECT MAIL/STATIONARY

OVERVIEW

Color.Cut.Style.Strut. is a local salon in St. Louis. My client came to me looking for new branding, direct mailers, and stationary that incorporated her sophisticated but fun flair

for style and fashion.

CHALLENGE

The challenge for this project was was making sure each piece connected with each other. My client also wanted to make sure that her signature was a part of her logo, and that her name was a larger part of the branding then the

business. She wanted a high class look with the elegance of professional salon care.

SOLUTION

The solution for this project was to usse a simple but dramatic contrast of colors. It was also to find typefaces

that complimented each other as well as had a wide range of family choices. The retention and referral cards needed

to make sure that the text was easy to flow through and the design was eyecatching and distinct from other mailers. The logo used her initals as well as focused more on her name, as requested. Overall it was a simple but elegant design.

COLOR.CUT.STYLE.STRUT.Who did your hair?

R E F E R R A L C A R D

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caitlin (kat) downing portfolio

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