Cairo East June 2013

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<ul><li><p>Issue No. 15June 2013</p><p>Free Publication.Community magazine for Katameya and New Cairo</p><p>A subsidiary of Cairo West Magazine</p><p>There is someThing abouT Phaedra</p><p>Sleep DiSorDerS</p><p>Your guide To summer essenTials</p></li><li><p>Dear Reader, </p><p>The promise of summer is here, its what weve been looking forward to, the moment of feeling the sea salt drying on our skin in the sun, to wearing our favorite summer clothes, to not having to wear much make-up and wondering if its not too late to take up tennis again, its these things that make the promise of summer so resonant. Ultimately our yearning for summer shows how much were all craving freedom, warmth, and a simpler life. Its moments we connect with in summer, our ideas of holidays, of stepping away from school, work, and our lives. There have been so far, five perfect summers in my life:</p><p>1. The summer of 1987 in Holland, with my parents, living in a cottage in the middle of a Maastricht forest, playing board games in the attic, and picking strawberries from fields with my sister. 2. The summer of 2001. I had just moved to Munich to commence my university internship, I spent that entire summer hiking the mountains of Garmisch-Partenkirchen, and swimming in the lakes nearby with new found friends. 3. The summer of 2003 while on my honeymoon in Greece. Wed booked one of those packages where the hotel was included for free. We ditched the hotel, hired a scooter, discovered beaches, lay in the sun, me blissfully ignorant of the gravitational pull that would come in the years ahead. How I regret not wearing a bikini for the entire year I was 24! 4. The summer of 2009, it was the last summer I had spent with my mother in London before she passed away. We spent our weekends having picnics in the Fulham parks, I still remember her laughing and the tears that came with that laughter. 5. The summer of 2011, yes I know it was the year of the revolution and it was a tough year for most, yet I had the luxury of being able to escape and spend three months in El-Gouna with my son. For the first time in years I got to read books from cover to cover without being disturbed, watching my son turn a deep chocolate brown from the corner of my eye. Happy Days.</p><p>This month, with the end of the school year comes a lot more down time for the kids, for those of you still planning what to do to keep your children busy this summer or what items you need to get, weve compiled an essentials feature for you from camps abroad, and in Cairo, to what summer items should be on your list. Also, catch up with this summer essential fashion and beauty products. Dont miss our interview with Phaedra, on her upcoming series and her passion for advocating animal rights. There is so much more in our June issue. </p><p>Our cover image this month may be the best reflection of the broad appeal our magazine has in Cairo. The cover artwork Care To Explain, is the work of competition winner Farah Wali, a student at the British International School in Cairo. </p><p>As Evelyn Waugh wrote in his masterpiece Brideshead Revisited, I should like to bury something precious in every place where Ive been happy and then, when Im old and ugly and miserable, I could come back and dig it up and remember. Waugh understood summer, how precious it was, how much fun you could have in it, and how important it was to make those memories last.</p><p>Cover CreditFarahWali - Care to Explain</p><p>Managing EditorLYDIA SCHOONDERBEEK</p><p>Editors Note</p><p>Lyd ia Schoonderbeek</p></li><li><p>Editors Noteby</p><p>Theme: Draw a gardenParticipants age: 4-7 years oldSubmit the drawing, your childs photo, name and age to:Email: info@landmastersegypt.comOur facebook page: LANDMASTERS (Like our page to see if your child is among the winners.)Post: 7 Ahmed Orabi St., Mohandiseen, Cairo</p><p>Materials: A4 size paper, colors. We will receive your childs drawings till June 20, 2013</p><p>Be one of the three winners who will be rewarded:gift vouchers from Hallmark </p><p>The winners will have their drawings and photos published on our press ad in Cairo East Magazines July Issue.</p><p>Our contacts:7 Ahmed Orabi St., Mohandiseen, Cairo, EgyptTel: 0102 6644384 Fax:</p><p>Beauty Lies in the </p><p>simplest things</p><p>DrawingCompetitionGarden</p></li><li><p>Our TeamChairman Shorouk AbbasEditor-in-Chief Saeed YoussefManaging Editor Lydia SchoonderbeekAsst. Managing Editor Hilary DiackContributing Editor Nahla SamahaMarketing Manager Ola Abul-EyounAsst. Marketing Manager Salma ShaabanPrincipal Writer Brian WrightContributors Dalia El Kady, Menna El Kady Salma Karim, Soraia Zohdi Graphic Designers Amal Negm, Omar AliProduction Manager M. ShoshaAdvertising Heba BakhatyAccountant Mohamed RagabDistribution Hamed Hussein and Mohamed ShakerPrinting IPH (International Printing House)Produced by Cairo West Advertising</p><p>This magazine is created and owned by Cairo West Advertising.Managing Director: Shorouk AbbasEmail:</p><p>We welcome your comments:Email:</p><p>For advertising contact: </p><p>Tel: +2 0122 4300 200 / +2 02 3377 6137</p><p>Email:</p><p>This magazine is not for sale.</p><p>All rights reserved. Reproduction in any form is strictly prohibited without prior consent from the publisher.</p><p></p><p>Contents</p><p>3842</p><p>10</p><p>46</p><p>06</p><p>32</p><p>50</p><p>58</p><p>14</p><p>64</p><p>6263</p><p>1820</p><p>6059</p><p>66</p><p>5457</p><p>65</p><p>Feature</p><p>Home and Garden</p><p>Travel</p><p>Restaurant Review</p><p>Fashion</p><p>Music Review</p><p>Community</p><p>Recipe</p><p>Wellbeing</p><p>Painting Competition Winner: Farah Wali</p><p>Phaedra</p><p>Summer Camps Abroad for Kids</p><p>Summer Activities for Tots and Teens</p><p>Dina El Wedidi</p><p>Outdoor Living: Reinventing your space</p><p>Summer Travel Packages</p><p>Tamara</p><p>Summer Fashion Trends</p><p>uKanDanZ</p><p>Trending Music</p><p>Whats on Around Town</p><p>Editors Picks</p><p>Egyptian Design Flair</p><p>Summer Foods</p><p>Tamara Restaurant</p><p>East Side</p><p>Sleep Disorders</p><p>Wellbeing Links</p><p>Whats New</p><p>Interview</p><p>PHAEDRAPAGE 6</p><p>24 Summer Essentials for Kids</p></li><li><p>Chairman Shorouk AbbasEditor-in-Chief Saeed YoussefManaging Editor Lydia SchoonderbeekAsst. Managing Editor Hilary DiackContributing Editor Nahla SamahaMarketing Manager Ola Abul-EyounAsst. Marketing Manager Salma ShaabanPrincipal Writer Brian WrightContributors Dalia El Kady, Menna El Kady Salma Karim, Soraia Zohdi Graphic Designers Amal Negm, Omar AliProduction Manager M. ShoshaAdvertising Heba BakhatyAccountant Mohamed RagabDistribution Hamed Hussein and Mohamed ShakerPrinting IPH (International Printing House)Produced by Cairo West Advertising</p><p>This magazine is created and owned by Cairo West Advertising.Managing Director: Shorouk AbbasEmail:</p><p>Oh La LaA new look and</p><p>Ramadan Lounge</p><p>sohour</p><p>entertainment</p><p>chill</p><p>indulge</p><p>socialize</p><p>shop</p><p>La Gourmandise, The First Mall35 Giza Street, Giza, Cairo, Egypt 12311 Tel: (02) 3776 5955 / 3569 2557 / 3567 2090</p><p>Ramadan Lounge: Open daily from 9 pm - 3 am (Last order at 2 am)La Gourmandise in Ramadan: Open daily from 11 am - 5 pmThe First Mall: Open daily from 10 am - 3 am </p></li><li><p>CAIRO EAST MAGAZINEINTERVIEW</p><p>ThEREs somEThINg AbouT PhAEdRA</p><p>on the set of her new Ramadan series</p><p>On a quiet Thursday afternoon in Sheikh Zayed, a small collection of villas behind Hyper One is buzzing with activity. Electric cables are quickly being strewn across gardens, running from large trucks into a rented-out home that has been temporarily transformed into a set of one of Egypts latest Ramadan series. Down the street, a mirror surrounded by lights is thrown onto a bedroom table and the second floor of another home turns into a makeup studio where actress/director Phaedra is preparing to go in front of the camera.</p><p>Phaedra has developed an impressive career, starting with modeling and costume design in the late 90s and working her way into acting and directing. Outside of the world of media, she is also a staunch advocate of animal rights and is one of the more active actors working to defend the rights of animals and their keepers. In the middle of discussions about</p><p>hair extensions, eye shadow, and production assistants setting the schedule for the day, Cairo East Magazine sat with Phaedra to find out more about her career and her life outside. </p><p>Cem: What drew you into the acting world?Pm: When I was 18/19 I was in medical school but was not sure that this should be my career and wanted to do something different. I left college and, with the complete support of my family, started doing odd jobs and exploring different fields. It was during this time that I met my husband, who is a director, and he is the one who introduced me to the whole field of art. I moved to New York and got my BA in design and did some modeling on the side, then eventually returned to Egypt and started working as a designer focusing on costumes and sets. </p><p>By Brian Wright</p><p>6 7</p></li><li><p>At one point I was doing a model shoot for Nina Ricci, and the director of my first film saw me in the ad and called me to do a screen test. It worked out and I moved into acting. </p><p>but you have also moved towards directing. how has that been different from acting?When I was a designer I worked very closely with the rest of the staff and particularly the directors. Through this experience I began to design sets and costumes according to camera angles and not simply what I thought looked good naturally. Eventually directors started to rely upon me to handle editing, coloring, and take on more responsibilities on the production side. One day, I was working on a set and the director didnt appear so I took his place for a day, and this is how I moved into directing.</p><p>Personally, I feel much more comfortable behind the scenes. Production, whether it is a film or a television series, is an extremely stressful venture for everyone involved. I like being the director because you are on top of the entire process and the stress is actually a bit less. You get to deal with everybody and obviously have the most direct impact on the final product. Every aspect of production has its beautiful sides and its challenges, but I love the challenges of being a director the most.</p><p>You are currently working on a series for ramadan. Can you tell us a bit about it?It is a social drama that is unique in that it is not pretentious. The characters are much more normal, and the things that you will see in the series are exactly what you would see in real life, which is what gives us an edge. There is so much in our society that happens behind closed doors, and the goal of this series is to open those doors and show what is really happening. </p><p>In this series I am working with Rania Farid, Gamal Soliman, Iman Hegazy, Tarek Ebbiary, Farial, Samia Youssef, and a whole list of other great names, from actors all the way to the behind the scenes group. This is a really great team, which makes the whole process easier.</p><p>how has the production process been with the team?Firstly the producers (the Sabbah brothers from Lebanon) are great, because in an environment where everybody is waiting until the last minute or afraid to put something together because of the political and security situation, they decided to immediately move forward and get to work. On set, we all know each other very well and therefore whatever problems arise in the process we are able to handle them internally very quickly and get on with our work.</p><p>I love people-watching and feel that each person is so unique that they are a drama case study in themselves.</p><p>CAIROEASTMAG.COM </p></li><li><p>In general, you can tell immediately when looking at a series or a film whether there was positive or negative energy behind the scenes. It shows very prominently and can make or break a work.</p><p>What is your dream role?Honestly I really dont have one. I love people-watching and feel that each person is so unique that they are a drama case study in themselves. I would however like to get into more ethnic roles in the future. People think it is easy but actually it is the exact opposite. With modern characters you have so much to work with but when you do someone more ethnic or historical you have to think about everything differently. Clothes, accents, relationships, and mindsets are completely different, and this has to be taken into account in order to get the character right.</p><p>What are your passions outside of filming?I love animals and am a very strong advocate of animal rights. As a Muslim I believe that Islam is the only religion that specifically speaks about animal rights, and the fact that Arab societies in general are so negative towards them is extremely sad. I work directly with the Egyptian Society for Mercy to Animals all the time.</p><p>One project that I worked on previously was Bad El Mawqa, which focused on the infamous Battle of the Camel that was completely misunderstood in society. The people who live in Nazlet Es Seman have had their livelihoods completely destroyed and after the revolution ESMA has provided food and support for the animals and families in the area. I provided information and documentation on the condition of the animals and their owners and was assisted by fellow actor Bassem Samra in relaying this to the director, Yousry Nasrallah. At first he wanted to show this as an example of how the regime attacked innocent protestors, but after seeing the area and what has happened as a result of the Revolution the whole team realized that these are just people trying to earn a living, and they went to Tahrir without violent intentions and simply wanted to express their anger about what has happened to them. </p><p>Where is your favorite chill-out spot? </p><p>Anywhere with a high altitude, whether it is on a roof of a building, a mountain, or anywhere where I can get closer to the sky</p><p>Favorite food: </p><p>Lebanese and Italian. I am also a very strict vegetarian and have the exact same diet as a goat: lots of green things.</p><p>books read recently: </p><p>Azazeel and Al Nabati by Youssef Zidan, Mohammed by Tawfiq Al Hakeem, and Sufi Poetry by Al Hallaj</p><p>Favorite actors: </p><p>Locally, Yehia Fakharani and internationally, Robert Downey Jr., Daniel Day Lewis, and Meryl Streep</p><p>Favorite Films: </p><p>Crash, The Usual Suspects, The Untouchables, 4 Weddings and a Funeral, Love Actually, and Marly &amp; Me</p><p>Favorite Character: </p><p>Dory from Finding Nemo</p><p>CAIRO EAST MAGAZINEINTERVIEW</p><p>8 9</p></li><li><p>for egyptian Heritage</p><p>A New Voice</p><p>Dina El Wedidi molds Egyptian folklore into modern stylesBy Brian Wright</p><p>ising in the ranks of Egyptian stardom is Dina El Wedidi who combines traditional words including poetry and the Sira Hilaliyya from Upper Egypt with modern styles such as Jazz and Bossanova. El Wedidi first began to hone her musical career when she was </p><p>studying Eastern Languages at Cairo University, with a focus on Turkish and Persian linguistics. She joined El Warsha Troupe and delved into the depths of traditional Egyptian music, learning a whole range of local styles and musical forms. </p><p>In the last few weeks, El Wedidi has appeared on El Bernameg with Bassem Youssef, in the Culture Wheel and at the closing concert of...</p></li></ul>