1. 1. THE EVOLUTION OF DIGITAL CONSUMER EXPERIENCES: WHY TECHNOLOGY & CREATIVITY NEED TO COME TOGETHER MICROSOFT ADVERTISING RESEARCH | CAIRO 2015 KATHERINE EILLS | SOLUTION SPECIALIST |
2. 2. the role of advertising continues to become increasingly important as the Microsoft business model shifts and its important that we include advertising in product design. Satya Nadella, CEO Microsoft Feb 2015
3. 3. Consumers relationship with data evolves with the proliferation of digital devices and services v Y AX B $50 $560 $600 add add add Deals for you
4. 4. 13,200 ONLINE CONSUMERS CANADA BRAZIL FRANCE NETHERLANDS GERMANY ITALY UAE US CHINA UK SPAIN RUSSIA SWEDEN Digital trends 2015
5. 5. " Technology is like a giant puzzle. Every time I add a new device, it gets better. Male Mainstream, 23
6. 6. Source: Microsoft Digital Trends 2015 56 64 74 2013 2015 How interested are you in future technology and services that automatically filters content/messages so that you only see or hear what you really need to at any one time? % of consumers who are very or quite interested 2015 UAE 2015 Global 2013 Global
7. 7. Source: Microsoft Digital Trends 2015 39% | 58% Global Emerging Source: Microsoft Digital Trends 2015
8. 8. Its just a way to have interactions from far awayWe were playing hide and seek with my Mom [on Skype]we wouldnt have if we didnt have that technology. Female Mainstream, 39 Source: Microsoft Digital Trends 2015
9. 9. Source: Microsoft Digital Trends 2015 50 55 68 2013 2015 How interested are you in digital devices and services in the future that will allow you to experience any place or object online or offline in the same way? % of consumers who are very or quite interested 2015 UAE 2015 Global 2013 Global
10. 10. Source: Microsoft Digital Trends 2015 49% | 67% Global Emerging Source: Microsoft Digital Trends 2015
11. 11. Hololens
12. 12. Windows 10
13. 13. I know what Im into, but there might be that one time that you might show me something that I havent seen before that I really love[thats value]. Male Gamer, 27
14. 14. Source: Microsoft Digital Trends 2015 50 55 70 2013 2015 % of consumers who are very or quite interested How interested are you in future technology that provides suggestions and recommendations for new experiences, new connections and new things to do that fit your personality and needs?2015 UAE 2015 Global 2013 Global
15. 15. Source: Microsoft Digital Trends 2015 62% of UAE consumers expect brands to know them and help them discover new products or services that fit their needs Source: Microsoft Digital Trends 2015 48% | 68% Global Emerging
16. 16. Working with brands to build truly immersive experiences.
17. 17. Your demonstrations have had a big impact on how we think about customer experience. You cant underestimate the impact, its really significant and is being discussed in the leadership team because of the work you guys have done Head of Customer Experience
18. 18. Keep things fresh and offer new ways to engage through new activities, content or products CONSUMER
19. 19. Provide seamless connections that encourage positive sharing