Cairo Cristal Academy - Karim Samy, OMD Egypt

Download Cairo Cristal Academy - Karim Samy, OMD Egypt

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<p> 1. BIG DATA &amp; PLANNING INNOVATION 2. INSIGHTS IDEAS RESULTS 2014 OMD. Proprietary &amp; confidential | 2 3. 90% of the worlds data has been created during the past 2 years BIG big data Source: IBM/Bigdata 2015 OMD. Proprietary &amp; confidential | 3 4. DATA BANKS Website analytics Consumer/Brand trackers Product usage Mobile usage Store Traffic CRM System Stock Levels Social Behavior 2015 OMD. Proprietary &amp; confidential | 4 5. BETTER ROI BENEFITS OF BIG DATA CREATING AN EMPTIONAL BOND WITH THE CONSUMER NEW PRODUCT AND SERVICES 2015 OMD. Proprietary &amp; confidential | 5 6. A SHIFT FROM BUYING SITES TO BUYING AUDIENCES AT SCALE 50 $ 1,30 $ 0,90 $ 1,00 $ 0,95 $ 1,50 $ 1,30 $ 1,30 $1,20 $ 1,50 $ we now purchase relevant consumers individually. A shift from buying sites to buying audiences at scale 2015 OMD. Proprietary &amp; confidential | 6 7. DATA LEADS TO CREATING THE PLANNING INNOVATION THE OPPORTUNITIES FOR DATA TARGETING ARE ENDLESS Sport resultsLocal Weather TV Program and TV Ad Synching Time &amp; Day Hyper local advertising Store personalization experience 2015 OMD. Proprietary &amp; confidential | 7 8. PROGRAMMATIC WILL ENABLE YOU TO; MORE EFFICIENT MEDIA CONTROL: WHERE, WHO AND HOW YOU COMMUNICATE MORE TARGETED MEDIA LESS WASTAGE 2015 OMD. Proprietary &amp; confidential | 8 9. 2014 OMD. Proprietary &amp; confidential | 99 THE FUTURE! 10. TOMORROW: CRM MEETS MEDIA CRM MEDIA 1. It will be essential that within the organization these two function do not exist in silos 2. It will be essential that CRM &amp; Media agencies collaborate 2015 OMD. Proprietary &amp; confidential | 10 11. CREATIVE PROGRAMMATIC VERSIONING 2015 OMD. Proprietary &amp; confidential | 11 12. Trader Analyst Data Performance TOMORROW: PEOPLE 2015 OMD. Proprietary &amp; confidential | 12 13. DATA &amp; MEDIA Historically Today and Beyond Media Data Data Media Media drives Data decisions Data drives Media decisions 2015 OMD. Proprietary &amp; confidential | 13 14. THANK YOU </p>