cairo bites | 26th of april 2014 at baron palace

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on the 26th of April at the Baron Palace

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Cairo Bites | 26th of April 2014 at Baron Palace

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Page 1: Cairo Bites | 26th of April 2014 at Baron Palace

on the 26th of Aprilat the Baron Palace

Page 2: Cairo Bites | 26th of April 2014 at Baron Palace

Motivethe

1

Page 3: Cairo Bites | 26th of April 2014 at Baron Palace

Egyptians never run out of curiosity for new cuisines or food concepts. An Egyptian neighborhood can never have enough restaurants, cafes or bakeries.

And while our economic indicators have not been smiling in a while, We’re stunned at the appetite of Egyptians for both food and fun!

The one thing that has stayed consistent is our love of food and our capacity to spend on it. Food has always been linked to pleasure so under the umbrella of Cairo Bites, we plan on partnering with you to capitalize on just that!

Page 4: Cairo Bites | 26th of April 2014 at Baron Palace

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What is Cairobites

Cairo Bites is Egypt’s first and largest food showcase taking place on the 26th of April at the Baron Palace of Cairo.

Cairo Bites is an event of diversified festivities. The warmth of the spring weather, coupled with the overwhelming aura of the Baron Palace will ensure a unique and dynamic experience to all attendees.

The feel of Cairo Bites is a paradox with the best of both worlds. A modern atmosphere and a youthful crowd, clashing with the authenticity and historic venue of the Baron Palace.

1Bring together the support chain of the culinary industry & trigger it to become bigger & better.

2Act as a catalyst in the relationship between

the business owners, business partners & visitors3

Treat our visitors to what they love to do best, have fun and eat!

4A live proof of how fertile Egypt is in that

area, encouraging local & foreign food investment

This event is efficiently & unconventionally organized to meet specific

Page 5: Cairo Bites | 26th of April 2014 at Baron Palace

What is Cairobites

A variety and diversity of local, regional and international eating establishments for an exhibition of products and services. A challenge to our visitors taste buds through endless amount of food sampling & catering in a festive ambiance An expanded exhibition to include the support chain in depth in terms of any business catering to the eating establishments. On-going competition and cook offs to stimulate that attendees and keep everyone on their toesOut of the box entertainment for adults through stand-up comedies & musical showsA business zone where food entrepreneurship is taken to a new level

Page 6: Cairo Bites | 26th of April 2014 at Baron Palace

5A variety of carefully chosen

eateries with diverse and endless concepts, offerings

and cuisines that hold a strong appeal to our target.

Eating Establishments

CustomersFood & fun loving crowds,

catering seekers, food entrepreneurs & potential

investors; the value chain is complete with the attendance

of 2500 individuals of several interests.

A Network of high quality contributors that go through cross-functional operations

to a produce a common end-product of food

Support chain

Community players

Initiatives that are concerned with food

issues and demolishing hunger in Egypt.

Egypt has an endless capacity in this area of the hospitality

industry. Cairo Bites hopes to become a live simulation of that

to any potential parties showing interest.

International investors & franchises

will bethere

Who

Page 7: Cairo Bites | 26th of April 2014 at Baron Palace

Your presence at Cairo Bites amongst the different channels of the food value chain, is a strong

affirmation on how we’re partnered to enhance the customer’s experience.

- B2C -

Cairo Bites is focusing on a guaranteed weapon for you; your business network.

Accelerated business opportunities and an expanded support system emerges by

building a strong network of relationships with your business partners that exist in

your same value chain. Through competition and cooperation, your long term business

network will blossom during our event. - B2B -

Page 8: Cairo Bites | 26th of April 2014 at Baron Palace

Restaurants Cafeteria

Coffee HouseBakeries

Consumer Goods Fast foodCatering

CafesBuffets

Patisseries 7

Page 9: Cairo Bites | 26th of April 2014 at Baron Palace

Business DevelopmentRoom to experiment with new product/service linesEarly stage restaurants get to perfect their taste and customer serviceFood testing and sampling to minimize risksSolutions to challenges faced in daily business transactions through a supporting exhibition

NetworkBusiness networking that result in business opportunities & partnershipsHealthy competition Acquisition of new customers & long-term retention of your loyal ones

ExposureRoom to demonstrate live how small your competition is next to youBranding recognition and positioning are inevitable gains Give attendance a reason to pursuit your quality of food rather than pursue plain fullness Guaranteed return of investment in terms of orders generated during the event via promotionsAcquisition of new customers and long-term retention of your loyal onesLarge scale restaurants take advantage of confrontational & face-to-face marketingCustomer will be able to map their preference by the

Page 10: Cairo Bites | 26th of April 2014 at Baron Palace

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Our target market is

Aging 18-45 Males & Females

Demographically

Our target market is

Scattered across Cairo

Geographically

Fun, VibrantLike to explore the ntraditionalLike a challenge to their taste buds

PsychographicallyOur audience are

Page 11: Cairo Bites | 26th of April 2014 at Baron Palace

Assistance in mapping the customers preferences A variety available for catering service seekers

Classes A+, A and B+ with adequate incomes that enable them to spend on eating out in leisure time

Audience receive marketing messages more pleasantly due to the fun environmentGuiding them to get the best value for the best price

Page 12: Cairo Bites | 26th of April 2014 at Baron Palace

"The ingredient was complete. The recipe was perfect!" Speaker

" Being in a very relaxing mode and a more of a socializing gathering; We talked with each other. Many initiatives have started here." Exhibitor

"This is Egypt's best child Event" Kidzania, Sponsor

13

brought to you by the

organizers of YourChild expo

Page 13: Cairo Bites | 26th of April 2014 at Baron Palace

" One of the best Expo's i've been to. " Exhibitor

" This has certainly added to my business." Exhibitor

"It became much easier for me to have all these options in one place. I found many interesting products and services that I've never heard about before" Attendee

"From day one, from the day you contacted us, All the e-mails, the personal phone calls and the event were just professional and great!." Exhibitor

Page 14: Cairo Bites | 26th of April 2014 at Baron Palace

Sirkil is a business networking company that aims at becoming an

intermediary in today's business world. Through and online platform that

easily connects business in a social context and through successive

onground events that initiate direct networking in unconvential ways.

www.sirkil.com

+2 010 11 055 100

[email protected]

328 Narges Buildings5th Settlement, New Cairo