Country profile:-

Full name: Grand Duchy of Luxembourg

 Capital: Luxembourg Major languages: French, German, Luxembourgish Major religion: Christianity Life expectancy: 78 years (men), 83 years (women) (UN) Monetary unit: 1 Euro = 100 cents

Political- Monarchy system   

Culture of Luxemburg

•Religions: 87% Roman Catholic, 13% Protestants, Jews, and Muslims (2000).

• French and German are the official languages of Luxembourg.

•Parents are intimately involved in the education and career choices of their children. The family is the social adhesive of the country and each member has certain duties and responsibilities.

•Luxembourgers do not ask personal questions and will refuse to answer should you intrude on their privacy. Personal life is kept separate from business.

•. Very close friends greet each other by lightly kissing on the cheeks three times, starting with the left cheek and alternating. 

Doing business in Luxembourg

Coffee culture in Luxembourg

Knopes Café is a cosy small café with dozen of seats inside and outside, usually filled with Luxembourg’s international expats. These are regular customers at Knopes. They feel comfortable here due to the multicultural feel of the place that reminds them of cafes back home. On top of that they appreciate tasty coffee and good service. Although it is not a standard in Luxembourg yet, both brothers believe in the bright future of their business and speciality coffee in this small country. We wish them good luck! Thus people of Luxemburg use more milk in the coffee.

Project at glance:-•Shop name : café vergnano •Product : Coffee •Location : Luxembourg •Capacity : 4800 cups/month •Raw material : Coffee bean, Milk, Sugar, Cream, Ice-

cream, Chocolate

Swot analysis:-

•Strengths: Reasonable prices, wide variety of coffee and drinks, a lot of home-made treats•Weaknesses: Turn down in the economy, start-up costs, new business, no reputation.•Opportunities: Job opportunities for the many unemployed in Connersville, catering.•Threats: Gas stations, McDonalds, Brian’s Bookstore, and other local restaurants