About Café Coffee Day

Café Coffee Day (CCD) pioneered the café concept in India in 1996 by opening its first café at Brigade Road in Bangalore.

Today, more than a decade later, Café Coffee Day is the largest organized retail café chain in India with cafes functioning in every nook and corner of the country.

Drawing inspiration from this overwhelming success, Café Coffee Day today has cafes in Vienna, Austria and Karachi.

What’s more, new cafes are planned across Middle East, Eastern Europe, Eurasia, Egypt and South East Asia in the near future.

We’re a division of India’s largest coffee conglomerate, the Amalgamated Bean Coffee Trading Company Limited (ABCTCL).

Popularly known as Coffee Day, it’s a Rs. 750crore, ISO 9002 certified company. With Asia’s second-largest network of coffee estates (10,500 acres) and 11,000 small growers, Coffee Day has a rich and abundant source of coffee.

This coffee goes all over the world to clients across the USA, Europe and Japan, making us one of the top coffee exporters in the country.

Cafe Coffee Day has around 821 outlets in 115 cities in India. CCD plans to take the total number of cafes to 1,000 by March 2010 and double it to 2,000 by 2014.

“CCD today has become the largest youth aggregator, and from a marketing stand point, the success has come by focusing on the 3As: Accessibility, Affordability and Acceptability.”

Coffee Day Comprises of the following Sub BrandsCoffee Day - Fresh & GroundCafé Coffee DayCoffee Day – VendingCoffee Day - XpressCoffee Day – ExportsCoffee Day - Perfect

MISSION

“To be the best Cafe chain by offering a world class coffee experience at affordable prices.”

Product portfolio

• Espresso• Espresso Americano• Macchiato• Cappuchino• Café Latte• Pineapple Crush• Emerald Ice• Ruby Surprise• Banana n’ Walnut Cake

Banana Chocolate MousseBanana Caramel pieChocolate DoughnutCookiesMarble CakePineapple GetauxChocolate CakeInternational Coffee Smoothies Ice Creams

SWOT ANALYSIS

STRENGTH

Brand ImageThey produce own coffee beansThis CCD sales merchandise & earn 5% revenueLocated near colleges, theaters, malls and on highways

Weakness

ExpensiveOutlets are not very attractive as compare to the competitorsInefficient human resources

OPPORTUNITIES:-

1. EXPANDING GLOBAL MARKET 2. INCREASING COFFEE CONSUMPTION

THREATS:-

1. INCREASING GOBAL COMPETITORS2. SUBSTIUTES AVAILABLE AT OTHER FOOD SHOPS.