FINDING THE OUTLIERS IN YOUR BIG DATA

IN THE USA, THERE HAVE BEEN 44 PRESIDENTS

THEIR TERMS HAVE RANGED

FROM 31 DAYS

WILLIAM  HENRY  HARRISON  MARCH  4,  1841  –  APRIL  4,  1841  

TO 4452 DAYS

FRANKLIN  DELANO  ROOSEVELT  MARCH  4,  1933  –  APRIL  12,  1945  

IF YOU GRAPHED THEIR TERMS, IT WOULD LOOK LIKE THIS

BUT IF YOU LOOK CLOSELY, THERE’S NOT 44 DATA POINTS, THERE’S 45

THERE’S #9 HARRISON’S 31 DAYS

BUT WHO’S THIS GUY?

MEET DAVID RICE ATCHISON

THAT WOULD BE PRESIDENT ATCHISON

TO YOU

WHO???

THE “PRESIDENT FOR ONE DAY”, MARCH 4, 1849 (ON A TECHNICALITY…)

SOME WOULD SAY HE DOESN’T COUNT. HE’S NOT LEGITIMATE.

HE SHOULD BE IGNORED. BY HIS OWN ADMISSION, HE SLEPT THROUGH

MOST OF THAT DAY.

BUT HE’S THERE. A PART OF THE PICTURE. AND YOU WOULDN’T KNOW ABOUT HIM

UNLESS YOU HAD SOME INSIGHT

EVERY DAY, WITHIN YOUR BUSINESS DATA, NO MATTER HOW BIG OR SMALL

OUTLIERS HIDE

THEY HIDE IN PLAIN SIGHT. THEY’RE NOT NECESSARILY BAD. OR WRONG.

BUT DIFFERENT. AND YOU MAY NOT EVEN BE AWARE

YOU KNOW IT. YOU SENSE IT. AND IGNORING THEM MAKES YOU FEEL A LITTLE UNCOMFORTABLE

TO FIND THEM, YOU NEED INSIGHT. NOT A MONTH FROM TODAY. NOT A WEEK FROM TODAY.

NOW.

WE SERVE INSIGHT.

WE SERVE INSIGHT. HOT.

C A F E M O B A I S A M O B I L E B U S I N E S S I N T E L L I G E N C E P L A T F O R M T H A T ACCESSES , UNIF IES AND ANALYZES THE I N F O R M A T I O N YOU USE EVERY DAY, FROM ANY SOURCE.

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