CADREICouncil of Academic Deans From Research Education

Institutions

New Deans InstituteSeptember 27, 2015

Stowe, VermontRenėe A. Middleton, Dean

Your Personal and Professional Brand: Implementing and

Marketing the Vision

Renee A. Middleton, Dean

Your Personal Branding

Understanding and Managing Your Personal Branding

• Personal branding is a fluid process and can change as you take on new experiences

• A well positioned brand has focus

• Perception is reality—stay aware of that

Understanding and Managing Your Personal Branding

• Take an objective, extensive view of your current brand and then determine how you will harness this information in determining where you want to take your career.

BRANDING

Trust & Loyalty

Change Agent

ConsistencyCredibility

Reliable

Small Group Discussion

Think for a few minutes about:

• one or two work-related activities you love.• one or two work-related activities you really dislike or that cause you a

great deal of anguish and/or stress.

Turn to a partner and talk about the key skills involved in each (e.g., organization, creativity, interpersonal, accountability)

Developing a Network

• Don’t let developing a network make you cringe. It sounds complicated, but it does not have to be.

Developing a NetworkWhat is Networking? Just keep track of people you know in your personal and work life.

Why is networking important? Good way to look for jobs & other opportunities, especially when looking for higher level positions.

How should I check in with my network? Depends on how well you know your contacts and in what way you stay connected.

How can I expand my networks? Ask people in your networks about others who can help you get the information you need.

Seeking the Mentors You Need

No one is going to walk up and offer kindly to be your mentor. You have

to learn to ask.

Mentors in positions

you aspire to.

Widen Circle of Support:

Multiple Mentors

Seeking Mentors You Need

On the Importance of Mentoring Others:

What Comes Around Goes Around

Don’t be a Selfish

Parasite: Pay it Forward for

Others

Play a Role in Others

Achievements

Communications or Public Relations vs. Marketing

Public Relations: The strategic process of managing the public image of the college.

What is it that you want to communicate about your college? If YOU don’t define who you are OTHERS will--

Communications or Public Relations vs. Marketing

Marketing: The tactical aspects or process of presenting a product or service in a positive light

Print MediaRadioTVSocial Media3rd Party EndorsementsSpokespersons for Teacher Education

Every SCDE would do well to employ--or utilize the university's--communications or public relations manager who is intimately involved in the communications and marketing process. The dean/chair MUST manage image and branding!

Telling Your Story: Purposes

• For Image Protecting your unit

• For Fund Raising• For Visibility• For Accountability

USNWR Rankings,Local competition,Donor Base

Leveraging Multiple Audiences and Stakeholders

• Who are your internal audiences and what do they value?EXERCISE: List the top three indicators your

VP/provost/president will hold you accountable for.

• Who are your key external audiences?EXERCISE: List the top three people/groups,agencies you need to influence