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GIVING CHOCOLATE TO OTHERS IS ANINTIMATE FORM OF COMMUNICATION, ASHARING OF DEEP, DARK SECRETS...

LAKSHMY BALAKRISHNANPOOJA TUPTEAAKASH YADAVJITESH RATHODBHERU JAIN

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NESTLNestle is a Swiss multinational food andbeverage company headquarteredin Vevey, Switzerland. It is the largest food

company in the world measured byrevenues.Nestl's products include babyfood, bottled water, breakfast cereals,coffee, confectionery, dairy products, icecream, pet foods, and snacks. 29 ofNestl's brands have annual sales of over1 billion Swiss francs (about $ 1.1billion), including Nespresso, Nescaf, KitKat, Smarties, Nesquik, Stouffer's, Vittel,and Maggi. Nestl has around 450

factories, operates in 86 countries, andemploys around 328,000 people. It is oneof the main shareholders of L'Oral, theworld's largest cosmetics company.

CADBURYCadbury is a british confectionery companyowned by mondelz international and is theindustry's second-largest globally after mars,incorporated. Cadbury was established inbirmingham by john cadbury in 1824, whosold tea, coffee and drinking chocolate.Cadbury developed the business with hisbrother benjamin, followed by his sonsrichard and george. George developedthe bournville estate, a model villagedesigned to give the company's workers goodliving conditions. The company is best knownfor its confectionery products includingthe dairy milk chocolate, the creme egg, andthe roses selection box. Dairy milk chocolate

in particular, introduced in 1905, used ahigher proportion of milk within the recipecompared with rival products. By 1914, thechocolate was the company's bestsellingproduct. Cadbury is headquarteredin uxbridge,

, and operates in more than fifty countriesworldwide.

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HISTORY OF NESTLE:-

1- ORIGIN

2- FOUNDER

3- TODAYS GRAPH

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HISTORY OF CADBURY:-

1- ORIGIN

2- FOUNDER

3- TODAYS GRAPH

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COMPANY

PROFILE OFNESTLE

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COMPANYPROFILE OFCADBURY

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NESTLE

OPERATIONS IN

INDIA

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CADBURY

OPERATIONS ININDIA

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83%

17%

PREFER CHOCOLATE?

YES

NO

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36%

64%

PREFERENCE BRAND

CADBURY

NESTLE

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33%

56%

3%5% 3%

NESTLE

KIT KAT

MUNCH

MILKY BAR

BAR ONE

MILK CHOCOLATE

62%17%

14%

2% 5%

CADBURY

DAIRY MILK

5 STAR

PERK

CELEBRAN

TEMPTATION

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33%

50%

11%

3% 3%

NESTLE

KIT KAT

MUNCH

BAR ONE

MILKY BAR

MILK CHOCOLATE

RANKING SUB BRANDS

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47%

11%

33%

6%

3%

CADBURY

DAIRY MILK

5 STAR

PERK

CELEBRATIONS

TEMPTATION

RANKING SUB BRANDS

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CONCLUSION

By making research report on thecomparative analysis of nestle v/s

cadbury, it is clearly known thatnestle and cadbury both areleading brands in chocolate as theyhave their own faults in someaspects.