CADBURY INDIA LTD

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INTRODUCTIONTYPE KRAFT FOODS

SUBSIDIARY

INDUSTRY CONFECTIONERY

FOUNDER JOHN CADBURY

FOUNDED 1824 , In India : 1948

HEADQUARTERS Mumbai , INDIA

REVENUE 2500 Cr

EMPLOYEES 2000(INDIA) , 65000 (WORLDWIDE)

WEBSITE www.cadbury.com

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CORPORATE PROFILE

• CADBURY – BRITISH CONFECTIONERY COMPANY

• 2ND LARGEST GLOBALLY AFTER MARS , INCORPORATED

• NO. 1 CONFECTIONERY COMPANY

• NO. 2 GUM COMPANY

• NO. 3 BEVERAGE COMPANY

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BUSINESS SEGMENTS

CHOCOLATES SUGAR CONFECTIONARY MALTED FOODS COCOA POWDER DRINKING CHOLOCATE & SMALL EXTRACT

Chocolates &

Sugar

Con-fec-

tionery

76%

Malted

Foods

23%

Cocoa Powder & Drinking Choco-

lates1%

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CHOCOLATES – LEADING SEGMENT

DEMOGRAPHIC SEGMENTATION

• INCOME LEVEL- IN THE MIDDLE AND HIGHER INCOME GROUPS

55%

12%

33%

CHILDREN ADULTS

YOUNG ADULTS

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MAJOR COMPETITORS

NESTLE (In terms of Chocolates)

AMUL Ltd (In terms of Chocolates)

GLAXO SMITHKLINE (Malted Food – HORLICKS)

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MARKET SHARE

79%

5%

14% 2%

cadbury amulnestle others

STRENGTHS-Distribution Network-Market Share-Aggressive Marketing -Rich product mix.

WEAKNESS- Little penetration in the rural sector.

THREATS-Rise in the cost of chocolate and dairy products.-Entry of many foreign players in the Indian Confectionary market, which are giving higher margins to the retailers.

SWOT

THANKYOU