CACI’s ACORN SystemDemographic: Rising Prosperity types

CACI’s ACORN SystemDemographic: Rising Prosperity types

CACI’s ACORN SystemDemographic: Rising Prosperity types

CACI’s ACORN SystemDemographic: Rising Prosperity types

City Sophisticates.

• Yuppies

• City boys

• Monied

• Educated

• Privileged

• Young

• Single/Unmarried Couples

• No childs

• Materialistic

• Financially aware

Career Climbers.

• Young couples

• Children

• Urban

• Expensive flats

• Educated

• White-collar occupation

• More than likely have savings

• Research purchases

• Not necessarily disposable income(due to student debt/mortgages)

• Frequent internet users ;)