Social Media Engagement for Small Businesses

Cabot

At Cabot we direct our focus to six social media platforms.

Cabot

We take advantage of Facebook’s unique balance of visual media and active conversation to speak to

our audience.

Cabot

We manage our Twitter account via HootSuite with a team dedicated to answering in real time.

Cabot

We use YouTube for the stories of our business that can’t be told through text or still images, like

cooking videos and farm tours.

Cabot

Pinterest is a natural repository for food photography and recipe sharing, and so became an obvious place to focus our attention. Look for

platforms that speak specifically to what your business does.

Cabot

We build long-term relationships by following bloggers, commenting on their content and

engaging them in Cabot activities.

Cabot

Instagram allows us to leverage the power of farm and food

imagery.

We use Curalate and Brandwatch for monitoring

platforms and ease of responding.

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Can we do it all?

No one business can do it all. Each business should carefully consider which platforms best support its

unique needs.

Cabot Creamery Cooperative: Owned by 1200 farm families in

New York and New England.