CA2007 INTRODUCTION TO NEW MEDIA AND

BROADCASTING

EPISODE 9

EPILOGUE

Course Description

Influential histories of communications media and technological development, focusing on the shift from analog to digital practices and cultures that began mid-century and continues to the present, the development of radio, television and new media, general program production, function and relationship between different personnel involved, including basic production of new media projects.

EPISODE 1: PROLOGUE

Oral media

Written media

Print media

Electronic media

KEY TERMS in TV

Aspect ratio

Framing

Camera angle

Camera movement

Transition

KEY TERMS in

Audio

Sound effect

Foley

Background music

Music score

Voice over

1830s1840s1850s1860s1870s1880s1890s1900s1910s1920s1930s1940s1950s1960s1970s1980s1990s2000s2010s

1837 Telegraph

1858 Transatlantic telegraph cable

1865 Theory of invisible waves

1876 Telephone

1884 Nipkow disk

1896 Wireless telegraph

1906 First voice on-air

1919 RCA

1920 KDKA / 1927 Electronic TV

1933 FM radio

1953 NTSC / 1958 DARPA

1967 PAL and SECAM / 1968 ARPANET

1976 USENET

1984 Personal computing / 1986 NSFNET

1991 WWW

1907 Navy telegraph

1913 Telegraph station

1927 Radio demonstration

1930 First radio station

1955 First TV station (CH4)

1967 First color TV (CH7)

2014 Digital television

THAILAND

EPISODE 2: HISTORY & EVOLUTIONOF BROADCAST MEDIA

TELEVISION GENRES

entertainment-based programs

• sit-com

• soap opera / drama series

• game show

• talk show

• reality show

• sport

• music show

informative-based programs

• news

• documentary

THINGS TO BE AWARE OF

PRODUCTION ELEMENTS

1. TV Host and Participants

2. Shots

3. Graphics

4. Sound

CONTENTS

1. Concept

2. Mood and Tone

3. Target audience

EPISODE 3: TELEVISION PROGRAMMING

Pre-production

Production

Post-production

Evaluation

idea development

1. camera

2. lighting

3. audio equipment

4. switcher

5. recording materials

6. post-production editing

TV production equipment

EPISODE 4: TV PRODUCTION AND PERSONNEL

studio production

1. STUDIO FLOOR [stage + cameras + lights + microphones]

2. STUDIO SUPPORT AREAS[dressing room, storage, etc.]

3. CONTROL ROOM [program control + visual switcher + audio mixer]

4. MCR (master control room)

field production

1. MFP

2. EFP

3. ENG

CAST

CREW

talent, performer, actor, announcer

MAIN CREW

SUPPORTING/SPECIALIZED

CREW

producerdirectorart directorproduction manager

NON-TECHNICAL

TECHNICAL

script writer / creative stafffloor/stage managerproperty masterrunnercostume / hair / make-up artist

camera operator / shooterlighting directortechnical director / switchersound mixer / audio technicianVDO / character generator operatoreditor

Audience Research and the Ratings

Methodologies:

• Survey

• Interview

• Test

• Observation

Nielsen’s Measurement Techniques

1. Diaries

2. Household meters

3. People-meters

4. Portable peoplemeter (PPM)

Measurement Errors

1. Sampling error

2. Conceptual error

3. Nonresponse error

EPISODE 6: RATING SYSTEM

Pre-production

Production

Post-production

LIVE BROADCAST

AUDIO RECORDING

Music

Talk

SFX

ON AIR

1. sound editing

2. sound mixing

3. sound mastering

EPISODE 7: RADIO PROGRAMMING

MUSIC FORMAT

TALK FORMAT

radio genres Contemporary hit radio

Adult Contemporary

Country

Etc (60’s-70’s, 80’s, Jazz. etc.)

News

Talk

Documentary

Sports

Religious

Children

Radio Drama

Steps to design

1. THE STRATEGY

2. THE SCOPE

3. THE STRUCTURE

4. THE SKELETON

5. THE SURFACE

SENDER <> MESSAGE <> CHANNEL <> RECEIVER

= SENDER= RECEIVER

UI User Interface

UX User Experience

EPISODE 8: NEW MEDIA