c57822 - digby
TRANSCRIPT
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INDUSTRY : C 57822
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Background :We are in the business of manufacturing High Technology Sensors . Our products are used
by our esteemed customer who are in the business of manufacturing the equipment for
Biomedical Engineering, Aeronautics and Security systems.
We supply our products to five different segments based on our customer need to makethem cost competitive in their domain to acquire the Market share. The five Segments are,
Low End
Traditional
Performance
Size
High End
Organization Chart :
CEO
SHRIDHAR
DIRECTOR, R&E
KAVITA
DIRECTOR,MARKETING
VINOD
DIRECTOR,MANUFACTURING
SACHIN
DIRECTOR STRATEGY &FINANCE
Director Name Year 1&2 Year 3&4 Year 5&6 Year 7&8
Kavita Marketing R&E Production Finance
Sridhar R&E Production Finance Marketing
Vinod Production Finance Marketing R&E
Sachin Finance Marketing R&E Production
Rotation Plan
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VISIONTo increase investor wealth by becoming a Leader in the manufacture
of Cutting Edge Technology sensor through focused Innovation
MISSIONTo develop High technology premium products for focused customersegment to,
Become $500 Mn Organisation by 2020
Increase ROS by 10% YOY
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Product Segment Age Price Performance Size MTBFMarket
Growth
Specification 7 15.00 - 25.00 2.4 18.1 12,000 - 17,000
Weightage 24% 53% 16% 16% 7%Actual 4.6 21 3.7 16.8 14000
Specification 2 20.00 - 30.00 5.7 14.8 14,000 - 19,000
Weightage 47% 23% 21% 21% 9%
Actual 3.1 28 6.2 14.3 17500
Specification 0 30-40 9.6 10.9 20,000 - 25,000
Weightage 29% 9% 43% 43% 19%Actual 1.7 38 8.7 11.8 23000
Specification 1 25.00-35.00 10.1 15.8 22,000 - 27,000
Weightage 9% 19% 29% 29% 43%
Actual 2.5 33 10.1 15.3 25000
Specification 1.5 25.00 - 35 4.7 10.4 16,000- 21,000
Weightage 29% 9% 43% 43% 19%
Actual 2.6 33 4.7 10.8 19000
11.7%
9.2%
15.7%
19.4%
17.6%
Daze Traditional
Dell
Dixie
Dot
Dune
Low End
High End
Performance
Size
High Priority
High - Med
Med
Low
WHERE WE STAND : (Situation Analysis Product Specification)
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WHERE WE STAND : (Situation Analysis Production Planing)Trad Low High Pfmn Size Tot
Industry Volume 7387 8960 2554 1915 1984 22800
% Share (Segment) 32.40% 39.30% 11.20% 8.40% 8.70%
Growth Rate 9.20% 11.70% 15.70% 19.40% 17.60%
Vol for Round - 1 8067 10008 2955 2287 2333 25650
Capacity for Round-1 1800 1400 900 600 600
Total No of teams playing 6 6 6 6 6
Industry Capacity for Round-1 10800 8400 5400 3600 3600 31800
Since Industry capacity for all segments products except for Low segment is
more than the requirement so no need to invest in the additional capacityfor 1st year.
To overcome the capacity crunch for the products in Low segment, looking at
the growth rate it make sense to invest in automation.
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PERFORMANCE MEASURE :
To become $500 Mn Organisation by 2020
Increase ROS by 10% YOY
PRODUCTION STRATEGY :
Introduce Automation for Low Segment products and invest in R&E to introduce new
products in High Segment
FINANCE PRACTICE :
Short term Loan for R&E expenses and working capital
Equity share for Capital Investment
Debt to Equity ratio 60 : 40
HUMAN RESOURCE :
Our main focus will be new innovative products hence company will hire highly educated
personnel in R&D by paying more than market median salary.
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Strengths Weakness
1. Effective management of Variable cost
2. Product development capabilities
1. Effective forecasting
2. Optimum utilization of Complement
Oppoutunities Threats
1. Capacity Utilization
2. Leverage Automation
3. Changing customer preferances
1. Rising Wages
2. Recession
HOW ARE WE : (SWOT ANALYSIS)