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Connect. Converse. Curate.

Social Media for BusinessSep 16, 2014

#Connect

#Converse

#Curate

#AskJPM

#VacationFail

#MyRoommateIsWeird

#WorstAirline

ISIS Wallet?

25b Search Results1.25b Monthly1b Mobile

@Twitter_Launches_BUY_Button

190 Countries

SoftCard

N. Korea, Iran, China

@CargillCreative

Social Media Tools and Technologies

#Socialnomics 2014 by Erik Qualman

http://youtu.be/zxpa4dNVd3c

The Benefits of Using Social Media• Learning More about the Industry in Which You Work• Establishing Yourself as a Thought Leader• Sharing Knowledge with Friends, Followers and Fans• Building a Network of Loyal Support • Keeping Up with New Technology and Tools• Extending Your Reach to a New Audience of Constituents• Developing a Bigger and Better Brand• Attracting New Business Leads and Sales• Getting Found Online More Frequently• Managing Your Business and Personal Reputation• Tracking Your Influence on the Web• Cozying Up to Celebrities

Most Popular Sites for Social Commerce

Source: www.emarketer.com chart featured in Nanigans, “Facebook Leads eMarketer’s Social Commerce Roundup,” August 13, 2014http://www.nanigans.com/2014/08/13/facebook-leads-emarketers-social-commerce-roundup/#prettyPhoto

Examples of Brands Using Social Media

Examples of Brands Using Social Media

Examples of Brands Using Social Media

Examples of Brands Using Social Media

Examples of Brands Using Social Media

Examples of Brands Using Social Media

Examples of Brands Using Social Media

Examples of Brands Using Social Media

American Airhttps://vine.co/v/MmzaxEeTalW

Examples of Brands Using Social Media

Examples of Brands Using Social Media

Examples of Brands Using Social Media

Examples of Brands Using Social Media

Social Media Engagement Tactics• Ask Questions• Offer Discounts and Deals• Be Responsive• Fill in the Blanks• Tag People and Companies• Provide Incentives and Rewards• Share Third-Party Content• Newsjack Relevant Events• Inspire and Motivate Others• Have a Sense of Humor• Be Informative and Educational• Use Your Own App• Hold Twitter and Facebook Chats• Crowdsource Photos with Hashtags• Run Sweepstakes and Contests• Advertise Your Business

Social Media Strategic Plan• Agree on your objectives. • Establish a team.• Understand your audience.• Research the influencers.• Study the competition. • Develop your content. • Consider paid and promotional activity. • Align with the business. • Identify your channels.• Build a foundation. • Choose your tools. • Define success.• Deploy your tactics.• Monitor your activity.• Measure the results.• Adjust course as necessary.

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Social Media for Business

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