c3 centre brand logo guidelines

Brand Logo Guidelines

C3 CentreBrand Logo Guidelines

PRIMARY LOGO:

p.1

ALTERNATIVE POSITIONING

p.2


To preserve the balance of the ANSA McAL artwork, the ANSA McAL logo ( all versions ) must always have clearance proportional to quarter of its height above and below, and quarter of its width on either side. This is illustrated by the red box in the diagram seen above. This clear space will isolate the logo from competing graphic elements such as other logos, copy, photography or background patterns that may divert attention. This proportion of clear space to the logos height and width should be maintained as the logo is proportionally enlarged or reduced in size.

CLEARANCE:

0.25 0.25 CLEAR SPACE CLEAR SPACE

0.25

CLE

AR

SP

AC

EC

LEA

R S

PA

CE

0.25

To preserve the balance of the C3 Centre artwork, the C3 Centre logo ( all versions ) mustalways have clearance proportional to quarter of its height above and below, and quarter of itswidth on either side. This is illustrated by the red box in the diagram seen above. This clearspace will isolate the logo from competing graphic elements such as other logos, copy,photography or background patterns that may divert attention. This proportion of clear space tothe logos height and width should be maintained as the logo is proportionally enlarged orreduced in size.

p.3


(Note: If logo is 4 inches in height the clearence space will be 1inch around the logo)

1.5 in

1.0 in

0.75 in

To preserve the clarity of the logo’s text element, a minimum height of 0.75 inches is recommended. These sizes are minimum size recommendations, however, they can be increased based on the application. PRINTING SMALLER THAN THESE SIZES MAY RESULT IN ILLEGIBLE TEXT.

LOGO SIZE:

p.4


(Suitable for Double-Sided Business Cards and Letterheads)

0.25 in

(Suitable for small promotional Items e.g. Pens, keychains, etc.)

0.60 in

(Suitable for Single-Sided Business Cards and Letterheads)

(Suitable for T-Shirt emblems)

LOGO COLOUR:

CMYK: 0,0, 0,100RGB: 0, 0, 0

The C3 Logo is to be used in solid black; see alternate version below, for special usage. A light colour background is recommended at all times.

p.5


CMYK: 0,0, 0,100RGB: 0, 0, 0

CMYK: 0, 0, 0, 0RGB: 255, 255, 255

p.6

It is mandatory that the C3 Centre logo (original) be placed as a signoff, at the bottom centre of all artwork produced. This includes any social media content produced by tenants and allpress, postes flyers or printed material for C3 Centre.

Eg.:

LOGO PLACEMENT:

Artwork


LOGO USAGE:DO: DON’T: Improper Usages:

Always maintain the C3 Centre logo’s

original proportions, using only scale copies of the

original form.

Skew the logo, or in any way alter its original form.

Substitute any colour other than the logo’s

stated colours , including the background colour.

Maintain the clear spaces around the C3 Centre logo according to the advised ratios seen on pg. 3, and maintain the placement advisements

given on pg. 6.

At all times stay true to the C3 Centre logo’s

stated colours, as illustrated in the diagram seen on pg. 5 (pg.5 for

Alt. Logo).

Place the logo too close to or intersecting with

another logo or major design element.

Keep the C3 Centre logo’s original

compositions, as seen on pg. 1 (pg.2. for Alt.

composition).

Crop the logo, add/ subtract elements or in any way change the

logo’s original composition.

In all artwork, always use a hi-resolution render of the C3 Centre logo.

Maintain the C3 Centre logo’s original orientation

at all times.

Use a low-quality, blurred or pixelated

representation of the C3 Centre logo.

Reorient the logo, or any element of the logo.

p.7


TEXT

( C3 Centre logo is not to be used in the bottom right of artwork instead of the centre)

p.8

RADIO AD BRANDING:

TELEVISION AD BRANDING:

Radio spots will end with a three second tag using a corporate voice, sign off and music:

“C3 Centre, Focused On You”

“C3 Centre, Focused On You”

Television commercials will end with an animated C3 Centre logo, which will be revealed at the a duration of three secondsfor with an announcer-read

corporate voiceover and signature music:

PLEASE NOTE: All television ads must be produced leaving 3 seconds for the C3 Centre sign off to be inserted at the end of the commercial. (example attached).This will also apply to the production of all radio spots.

(tag attached)

(animated logo attached)


centre of the screen. This will appear

c3 centre brand logo guidelines

Design