c l i e n t d e v e l o p m e n t the lexisnexis interaction ‘return on investment’ calculator
TRANSCRIPT
C L I E N T D E V E L O P M E N T
The LexisNexis InterAction‘Return On Investment’
Calculator
C L I E N T D E V E L O P M E N T
ROI
• Stands for return on investment, as in profits
divided by total investment
• NOT “run out of interest.” as in “how long before
we totally run out of interest ?”
• PowerPoint starts to crash above 500 slides
…… the record is 787
• The answer is 15
C L I E N T D E V E L O P M E N T
Why bother ?
Clarifying the ROI on the CRM project allows it move forward with everyone aware of the contributions and benefits it has to the firm. Providing confidence, clarity and reassurance to the Partners.
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Context for the ROI Calculator
• The world has changed dramatically in recent
years for professional services firms
• CRM benefits include improved business process
efficiencies
• Supports the argument that Professional services
firms achieve demonstrable ROI by using the
InterAction CRM solution
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Intended Audience
• Are about to implement an InterAction project
• Have had InterAction for 5 years or less
• …. it can be used by firms looking to re-invigorate their CRM supported by evidence from the case studies.
C L I E N T D E V E L O P M E N T
Forrester TEITM of InterAction
• Commissioned by LexisNexis and delivered by the Forrester Consulting group.
• Leveraged data from existing Forrester research.
• Interviewed LexisNexis marketing and sales management.
• Conducted a series of in-depth interviews with a LexisNexis customers to understand the financial impact of investing in InterAction.
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Total Economic ImpactTM (TEI)
Costs (TCO)
Benefits
Flexibility
RISK
Total Economic Impact(TEI)
Business Value• Quantified
and valued• Measured
outside of IT• BU accountability
“Options” Created• Base for future• Valued financially• Communicated
Technology Cost• IT budget• IT accountability
Source: Forrester Research, Inc.
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ROI takes into account business risk
• Project size and scope• Technology risk• Vendor risk• Education risk • Cultural/behavioral risk• Training risk• Organisational risk• External or environmental risk
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Summary of costs
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Summary of benefits
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Risk adjustment
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Summary: ROI
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How do we find out more about the ROI Calculator?
• Speak to your Client Advisor:
• Paul Tilling
• Gina Connell
• Richard Shaffer
