c an goo
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TRANSCRIPT
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CANGOTeam Green
Leroy SuneusTameesha Taylor
Brent Zipkin
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OVERVIEW
CanGo is an on-line business that offers books, music and movies for customer’s entertainment.
CanGo would like to venture into on-line gaming - a $15 billion dollar industry.
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4 AREAS OF CONCERN
CANGO
Financial Managemen
t
Customer Service
Competition
Automated Storage Retrieval System
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SWOT
• Strength: previous experience with marketing and selling products on the internet
• Weakness: financial management
• Opportunity: integration of new technology into the current database
• Threat: existing competitors in the online gaming industry
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Strength
• CanGo has already set the precedent for being one of the fastest growing online companies. Given its current success, their previous experience with marketing and selling products on the internet is CanGo’s strength.
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WeaknessCustomer Service
ISSUES IN CANGO’S CUSTOMER SERVICE:
Availability of company informationLong wait timesPoor return policy
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SolutionsCustomer Service
Recommendations: Hire Customer Service Representatives (2) Purchase Cisco customer service phone system Accessibility of company information on Web Improve return policy via UPS/FedEx
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Organization Chart
Elizabeth CEO & Founder
EthelAccounting
Andrew
Director of Marketing
ClarkDirector of
Finance
MariaHuman Resources
WarrenOperation Manager
DebbieAssistant Operations
Manager
GailLiasson
Whitney
VacancySwing Shift Supervisor
Day Shift Supervisor
VacancyBenefits Analyst
VacancyFinancial Analyst
VacancyMarketing Assistant
VacancyAdministrative
Assistant
ZackWarehouse
Operator
LuluWarehouse
Operator
EdnaWarehouse
Operator
BeefWarehouse
Operator
RalfWarehouse
Operator
VacancyCustomer Service
VacancyCustomer Service
NickWarehouse
Operator
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RETROTECH CanGo’s Automated Storage
Retrieval System
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New Org Chart
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Threat CanGo faces a threat with existing
competitors in the online gaming market
Spend money on research and development
Broaden market segment to mature audiences
Solutions
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Income Statement
2009 Accounts
Receivables $33 million
Inventory $32 million
Advertising $26 million
2010 (Adjusted) Accounts
Receivables $10 million
Inventory $4.5 million
Advertising $ 5 million
Money to spend elsewhere = $55.5 million
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MARKETING
CANGO target customers 18 years and older who enjoy the latest in online entertainment.
$15 billion industry w/over 20 million players
58% male 42% female Average age: 25-44y/o Income: $35K - $75K p/yr
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OpportunityStatistical Data of New Technology
Performance before UPGRADE
Daily P
erfo
rman
ce
Proc
ess Flow
0123456
IBMPratt&WhiteyCanGo
Performance after UPGRADE
Daily P
erfo
rmac
e
Proc
ess Flow
0123456
IBM
Pratt&Whitney
CanGo
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Problem: Accounts receivable
Scarce resources: staff and technology
Solutions:Identify how CANGO is losing money
Identify how CANGO will make money
.