byu portfolio 2009

Download BYU Portfolio 2009

Post on 11-May-2015




0 download

Embed Size (px)


  • 1.




  • Branding
    • A partnership with BYU Athletics puts your corporate image in front passionate and loyal fans
  • Activation
    • With several touch points, a partnership with BYU Athletics will provide connections between your product/service and our fan base
  • Loyalty
    • BYU actively promotes to their fans to support those businesses that support the Cougars


  • Distinctive Association
    • As a corporate partner, you will gain a connection to BYU Athletics
  • Image
    • The ability to tie the image of BYU to your company with the option of using BYU approved logos

CONNECTING BUSINESSES TO BYU BYU/ISP Sports has done a great job for us here at Les Olson Company by promoting our company and branding our image with Sharp Copiers. We feel thatBYU is a quality institutionthat can promote our products to a large number of high profile buyers. Larry OlsonCEO and President, Les Olson Company 5.

  • Corporate Partner Networking
    • As a BYU Corporate Partner, we make connections between your business and other partners
  • Corporate Partner Events
    • We provide several events each year to encourage our corporate partners to get to know each other and to build friendships

CONNECTING BUSINESS TO BUSINESS ISP provides us with an unprecedented opportunity to enjoy personal and individual contact with the exact target market our firm seeks.Simply put BYU/ISP has been the basis upon which our companys growth and development has been based for the last four years. We simply could not, and would not, be where we are today without ISPs team professionals. Justin D. Heideman, Partner Ascione, Heideman & McKay (Law Firm) 6. Capacity 64,045 64,299 fans per game attendance Over 55,000 Season Ticket Holders 7. South Video Board Title Sponsor Sponsor presents the "Cougar Vision" Video Board at LaVell Edwards Stadium.All references will refer to the video board as Cougar Vision presented by Sponsor."Includes one (1) 4'H x 34'W back-lit sign below the video board One (1) of four (4) 17.5"H x 14.5'W ad panels adjacent to the South video board South Video Board Static Panels North Score Board LED Two (2) 17.5" h x 12" W LED display boards located on each side of the north scoreboard. Displays may include logo, text and animation. Fifteen (15) rotation spots. North Video Board Premium Speaker Panel One (1) of two (2) ad panels adjacent to the north scoreboard North Scoreboard Static Panel (Horizontal) One (1) static ad panel below north scoreboard 8. Southeast End Zone Tunnel Logo placed on top, side and front of canopy the BYU team enters and exits the field Northwest End Zone Tunnel Static Field-Level Television panels One (1) of nine 3' H x 18' W banners on A-frame holders facing west stands and television cameras Back of Static Field-Level Panels One (1) of nine 3' H x 18' W banners on A-frame holders facing east stands LED Board Display Sponsor's logo and a 10-word or less message will appear a minimum of four (4) times per game on the north matrix board each game Logo placed on top, side and front of canopy the visiting team enters and exits the field 9. East Corner Ramp Banners Two (2) mesh banners covering the upper deck access ramps - Facing Television cameras Two (2) mesh banners covering the upper deck access ramps West Corner Ramp Banners South Endzone Wrap Signage Located behind the South endzone - one of six (6) logos. Each logo will be 5'H x 12'W. Other BYU -branded logos/images will also appear on the wrap. White logos will be placed on a navy blue background NorthEndzone Wrap Signage East Concourse Rail Signage Sectional signage located on lower concourse of the east stands. Each sign will be 6' H x the width of the section which is variable Located behind the South endzone - one of six (6) logos. Each logo will be 5'H x 12'W. Other BYU -branded logos/images will also appear on the wrap. White logos will be placed on a navy blue background 10. Legacy Tent Title Sponsorship - Season Sponsor's name will appear near the entrance of the tent on a 6'H x 12'W banner.Opportunityto place BYU co-branded table top displays (subject to approval) Sponsor's name will appear on and inside the tent. Name/logo will also appear on the lanyards, wristbands and credentials. Includes game tickets. Corporate Partner Tent Sponsorship - Season Video Board Sponsorship Sponsorship of an existing or game-oriented video board display (i.e. First Down graphic, player displays, etc)Video Board Feature w/Integrated BYU Content Video Board Replays One (1) of four quarter sponsors. 15-20 video board replays per game. Logo will appear in bottom corner of screen throughout the duration of the replay. Sponsored quarters will rotate from game to game in a sequential order One (1) :30unique video board feature per home game with integrated BYU content (i.e. "Sponsor presents Great BYU Moments at Home!") 11. Public Address Mention with Video Board logo display One (1) public address message including sponsor's name and tag line with simultaneous video board tag at every home (6 home games) game Opportunity to place a semi-transparent sign on the North field goal net - facing south only. Subject to NCAA regulations Field Goal Net Signage - North Field Goal Net Signage -South Opportunity to place a semi-transparent sign on the South field goal net - facing south only. Subject to NCAA regulations. Sign will hang low on the net in order to not obscure the view of the field. Coaches Headsets West Facing Stadium Banners One (1) of three sponsored banners co-branded with BYU images displayed on the outside of LaVell Edwards Stadium all year long Sponsor logo displayed on approximately 14 football coaches' radio headsets 12. Game Entitlement Presenting title of one (1) home football game. Including in-Game exposure:Featured Game Presentation during first time out of game; Sponsor logo on program cover and game tickets; Option for interactive display in tailgate area; Option for a featured giveaway and/or promotional material distribution; two (2) additional public address announcements; video board exposure throughout the event; twenty (20) reserved game-day tickets;one (1) 12-person press box loge with pre-game meal. Opportunity for an on field promotion at one (1) home game; as mutually agreed upon. Promotion is limited to 2 minutes in length On-Field Promotion In-stands Promotion One (1) in-stands promotion that will be featured with a public address announcement and videoboard coverage. Not to exceed :30 seconds Game-Day Giveaway West Facing Stadium Ticket Banner One (1) of three sponsor logos displayed at the bottom of the BYU tickets banner hung from the West side of the stadium Opportunity to distributeapproved promotional items such as t-shirts, rally towels, hats, etc.At one home game. Subject to availability and game sponsor promotional items 13. Title Sponsor of Cougar Town Tailgate Party "Sponsor presents "The Cougar Town Tailgate Party!" Includes: two (2) 3"H x 20'W banners; sponsor name and logo will be referenced in all media promotions related to the Cougar Town Tailgate, sponsor will receive in-stadium recognition each game One (1) 10'H x 10'W promotional space in the Cougar Town Tailgate area for all home games; includes 2 table, 4 chairs, and banner display Game-Day Tailgate Display Exit Signage Sponsors logo placed on all six exit gates of the football stadium In Stadium display area Bathroom Signage Advertisement located in front of all bathroom stalls Sponsored lounge area under the North or South end zone of LaVell Edwards Stadium.Sponsor will provide a themed seating area where the sponsor has the opportunity to interact with fans and provide promotional materials throughout the entire game. 14. Cougar Illustrated football program 4-color program ad, full and half sizes available. Sold at all six home football games. 4-color program ad, only full page available. Sent to season tickets holders. 20,000 circulation. Football Fan Guide Cougar Value Book 50,000 coupon bookswill be distributed to season ticket holder and other approved locations throughout the athletic season. Cougar Value book will be a minimum of 16 pages, with perforated tear-out pages Team Poster Garbage Can Signage Prominent logo signage placement on all athletic stadium garbage cansOne (1) of five 4-color logos on 10,000 30"H x 20"W posters 15. Marriott Center (22,700) Mens Basketball(13,117 fans per game) 16. Scorer's Table LED Rotational Signage Sponsor logo/brand will appear on the 3'H x 30'W rotating signage system.Visibility on live TV. telecasts (CSTV, the Mtn. Versus, etc broadcasts. May appear also on sports highlight shows, in local newspapers, etc. 16 rotation spots. One (1) of six (6) (bought in pairs) 9.5'W x 1'Hrotating ad panels below video wall Center hung Scoreboard Rotating Signage Center hung Scoreboard Backlit Signage One (1) of eight (8) (bought in pairs) 6'W x 3'H backlit signs located directly above the video walls on each of the four sides of the scoreboard Center hung Corner Static Signage Baseline Backlit Scoreboard panels One (1) of two 8'W x 3'H backlit signs located on the baseline scoreboards. Exposure on TV. broadcasts, sports highlight shows and newspaper photos. One (1) of four (4) (bought in pairs) banners on the corner of the center hung scoreboard 17. Press Row Railing Panels Spo