CONNECTING FANS TO BUSINESSES

CONNECTING BUSINESSES TO BRIGHAM YOUNG UNIVERSITY

CONNECTING BUSINESS TO BUSINESS

CONNECTING FANS TO BUSINESSES

CONNECTING BUSINESSES TO BRIGHAM YOUNG UNIVERSITY

CONNECTING BUSINESS TO BUSINESS

• Branding– A partnership with BYU Athletics

puts your corporate image in front passionate and loyal fans

• Activation– With several touch points, a

partnership with BYU Athletics will provide connections between your product/service and our fan base

• Loyalty– BYU actively promotes to their

fans to support those businesses that support the Cougars

• Distinctive Association– As a corporate partner, you will

gain a connection to BYU Athletics

• Image– The ability to tie the image of

BYU to your company with the option of using BYU approved logos

“BYU/ISP Sports has done a great job for us here at Les Olson Company by

promoting our company and branding our image with Sharp Copiers.  We feel that

BYU is a quality institution that can promote our products to a large number of high

profile buyers. 

            Larry Olson

CEO and President, Les Olson Company

“BYU/ISP Sports has done a great job for us here at Les Olson Company by

promoting our company and branding our image with Sharp Copiers.  We feel that

BYU is a quality institution that can promote our products to a large number of high

profile buyers. 

            Larry Olson

CEO and President, Les Olson Company

• Corporate Partner Networking– As a BYU Corporate Partner, we

make connections between your business and other partners

• Corporate Partner Events– We provide several events each

year to encourage our corporate partners to get to know each other and to build friendships

“ISP provides us with an unprecedented opportunity to enjoy personal and individual contact with the exact target market our firm seeks. Simply put BYU/ISP has been the basis upon which our company’s growth and development has been based for the last four years. We simply could not, and would not, be where we are today without ISP’s team professionals.                                  

Justin D. Heideman, PartnerAscione, Heideman & McKay (Law Firm)

Capacity 64,04564,299 fans per game attendanceOver 55,000 Season Ticket Holders

Inventory Item

FOOTBALLUnit Description Unit Picture

LAVELL EDWARDS STADIUM

South Video Board Title Sponsor

Sponsor presents the "Cougar Vision" Video Board at LaVell Edwards Stadium. All references will refer to the video board as Cougar Vision presented by Sponsor." Includes one (1) 4'H x 34'W back-lit sign below the video board

One (1) of four (4) 17.5"H x 14.5'W ad panels adjacent to the South video board

South Video Board Static Panels

North Score Board LED

Two (2) 17.5" h x 12" W LED display boards located on each side of the north scoreboard. Displays may include logo, text and animation. Fifteen (15) rotation spots.

North Video Board Premium Speaker Panel

One (1) of two (2) ad panels adjacent to the north scoreboard

North Scoreboard Static Panel (Horizontal)

One (1) static ad panel below north scoreboard

Inventory Item

FOOTBALLUnit Description Unit Picture

LAVELL EDWARDS STADIUM

Southeast End Zone Tunnel

Logo placed on top, side and front of canopy the BYU team enters and exits the field

Northwest End Zone Tunnel

Static Field-Level Television panels

One (1) of nine 3' H x 18' W banners on A-frame holders facing west stands and television cameras

Back of Static Field-Level Panels

One (1) of nine 3' H x 18' W banners on A-frame holders facing east stands

LED Board DisplaySponsor's logo and a 10-word or less message will appear a minimum of four (4) times per game on the north matrix board each game

Logo placed on top, side and front of canopy the visiting team enters and exits the field

Inventory Item

FOOTBALLUnit Description Unit Picture

LAVELL EDWARDS STADIUM

East Corner Ramp Banners

Two (2) mesh banners covering the upper deck access ramps - Facing Television cameras

Two (2) mesh banners covering the upper deck access ramps

West Corner Ramp Banners

South Endzone Wrap Signage

Located behind the South endzone - one of six (6) logos. Each logo will be 5'H x 12'W. Other BYU -branded logos/images will also appear on the wrap. White logos will be placed on a navy blue background

North Endzone Wrap Signage

East Concourse Rail Signage

Sectional signage located on lower concourse of the east stands. Each sign will be 6' H x the width of the section which is variable

Located behind the South endzone - one of six (6) logos. Each logo will be 5'H x 12'W. Other BYU -branded logos/images will also appear on the wrap. White logos will be placed on a navy blue background

Inventory Item

FOOTBALLUnit Description Unit Picture

LAVELL EDWARDS STADIUM

Legacy Tent Title Sponsorship - Season

Sponsor's name will appear near the entrance of the tent on a 6'H x 12'W banner. Opportunity to place BYU co-branded table top displays (subject to approval)

Sponsor's name will appear on and inside the tent. Name/logo will also appear on the lanyards, wristbands and credentials. Includes game tickets.

Corporate Partner Tent Sponsorship - Season

Video Board Sponsorship

Sponsorship of an existing or game-oriented video board display (i.e. First Down graphic, player displays, etc)

Video Board Feature w/Integrated BYU Content

Video Board Replays

One (1) of four quarter sponsors. 15-20 video board replays per game. Logo will appear in bottom corner of screen throughout the duration of the replay. Sponsored quarters will rotate from game to game in a sequential order

One (1) :30 unique video board feature per home game with integrated BYU content (i.e. "Sponsor presents Great BYU Moments at Home!")

Inventory Item

FOOTBALLUnit Description Unit Picture

LAVELL EDWARDS STADIUM

Public Address Mention with Video Board logo display

One (1) public address message including sponsor's name and tag line with simultaneous video board tag at every home (6 home games) game

Opportunity to place a semi-transparent sign on the North field goal net - facing south only. Subject to NCAA regulations

Field Goal Net Signage - North

Field Goal Net Signage -South

Opportunity to place a semi-transparent sign on the South field goal net - facing south only. Subject to NCAA regulations. Sign will hang low on the net in order to not obscure the view of the field.

Coaches Headsets

West Facing Stadium Banners

One (1) of three sponsored banners co-branded with BYU images displayed on the outside of LaVell Edwards Stadium all year long

Sponsor logo displayed on approximately 14 football coaches' radio headsets

Inventory Item

FOOTBALLUnit Description Unit Picture

LAVELL EDWARDS STADIUM

Game Entitlement

Presenting title of one (1) home football game. Including in-Game exposure: Featured Game Presentation during first time out of game; Sponsor logo on program cover and game tickets; Option for interactive display in tailgate area; Option for a featured giveaway and/or promotional material distribution; two (2) additional public address announcements; video board exposure throughout the event; twenty (20) reserved game-day tickets; one (1) 12-person press box loge with pre-game meal.

Opportunity for an on field promotion at one (1) home game; as mutually agreed upon. Promotion is limited to 2 minutes in length

On-Field Promotion

In-stands Promotion

One (1) in-stands promotion that will be featured with a public address announcement and video board coverage. Not to exceed :30 seconds

Game-Day Giveaway

West Facing Stadium Ticket Banner

One (1) of three sponsor logos displayed at the bottom of the BYU tickets banner hung from the West side of the stadium

Opportunity to distribute approved promotional items such as t-shirts, rally towels, hats, etc. At one home game. Subject to availability and game sponsor promotional items

Inventory Item

FOOTBALLUnit Description Unit Picture

LAVELL EDWARDS STADIUM

Title Sponsor of Cougar Town Tailgate Party

"Sponsor presents "The Cougar Town Tailgate Party!" Includes: two (2) 3"H x 20'W banners; sponsor name and logo will be referenced in all media promotions related to the Cougar Town Tailgate, sponsor will receive in-stadium recognition each game

One (1) 10'H x 10'W promotional space in the Cougar Town Tailgate area for all home games; includes 2 table, 4 chairs, and banner display

Game-Day Tailgate Display

Exit Signage Sponsors logo placed on all six exit gates of the football stadium

In Stadium display area

Bathroom Signage Advertisement located in front of all bathroom stalls

Sponsored lounge area under the North or South end zone of LaVell Edwards Stadium. Sponsor will provide a themed seating area where the sponsor has the opportunity to interact with fans and provide promotional materials throughout the entire game.

Inventory Item

FOOTBALLUnit Description Unit Picture

LAVELL EDWARDS STADIUM

Cougar Illustrated football program 4-color program ad, full and half sizes available. Sold at all

six home football games.

4-color program ad, only full page available. Sent to season tickets holders. 20,000 circulation.Football Fan

Guide

Cougar Value Book

50,000 coupon books will be distributed to season ticket holder and other approved locations throughout the athletic season. Cougar Value book will be a minimum of 16 pages, with perforated tear-out pages

Team Poster

Garbage Can Signage

Prominent logo signage placement on all athletic stadium garbage cans

One (1) of five 4-color logos on 10,000 30"H x 20"W posters

Marriott Center

(22,700)

Men’s Basketball

(13,117 fans per game)

Inventory Item

BASKETBALL Unit

Description Unit Picture

MARRIOTT CENTER

Scorer's Table LED Rotational Signage

Sponsor logo/brand will appear on the 3'H x 30'W rotating signage system. Visibility on live TV. telecasts (CSTV, the Mtn. Versus, etc broadcasts. May appear also on sports highlight shows, in local newspapers, etc. 16 rotation spots.

One (1) of six (6) (bought in pairs) 9.5'W x 1'H rotating ad panels below video wall

Center hung Scoreboard Rotating Signage

Center hung Scoreboard Backlit Signage

One (1) of eight (8) (bought in pairs) 6'W x 3'H backlit signs located directly above the video walls on each of the four sides of the scoreboard

Center hung Corner Static Signage

Baseline Backlit

Scoreboard panels

One (1) of two 8'W x 3'H backlit signs located on the baseline scoreboards. Exposure on TV. broadcasts, sports highlight shows and newspaper photos.

One (1) of four (4) (bought in pairs) banners on the corner of the center hung scoreboard

Inventory Item

BASKETBALL Unit

Description Unit Picture

MARRIOTT CENTER

Press Row Railing Panels

Sponsor logo placed on 30'W x 18"H rail located behind the team bench at press row. Visible for TV broadcasts and photo opportunities

One (1) of 22 10'W x 2'H signs located above the entry/exit portals

Portal Signage

Basketball Stanchion Signage

Logo placement on the support arms that hold the backboard

Basket Signage North Facing

Large Tunnel Cover - West End

One (1) prominent logo placed with BYU brand on large navy tunnel cover located behind west basket. Signage provides sponsor with premium television and in-arena exposure

Signs that are attached to the basket standard behind the backboard. Facing North/television cameras and the student/faculty section

Inventory Item

BASKETBALL Unit

Description Unit Picture

MARRIOTT CENTER

Small tunnel Cover - East end

One (1) logos placed on a BYU-branded small navy tunnel cover located behind the east basket. Signage provides sponsor with premium television and in-arena coverage

Logo placement on one of two south corner tunnel covers in conjunction with a BYU brand. Signage provides sponsor with premium television coverage

Corner Tunnel Cover -TV Side

Corner Tunnel

Cover Logo placement on one of two north corner tunnel covers in conjunction with a BYU brand

Video Board Sponsorship

Video Board Feature w/Integrated BYU Content

One (1) :30 unique video board feature per home game with integrated BYU content (i.e. "Sponsor presents Great BYU Firsts/moments!")

Sponsorship of an existing or game-oriented video board display at all home games (i.e. Starting line up, player displays etc)

Inventory Item

BASKETBALL Unit

Description Unit Picture

MARRIOTT CENTER

Concourse TV Monitor Commercials

Sponsor's :30 commercial is run in a loop with other sponsor's commercials on 18 concourse and ticket office monitors before each game and at half-time

Logo placement on all home and visiting team bench seatbacks

Team Bench Seatbacks

Courtside Seatbacks

Logo placement on 400 seatbacks of the "Courtside Cougars" located on the north side of the court. Gifting opportunity to "Courtside Cougars" is an option from game to game

Game Entitlement

Game Entitlement -Energy Solutions Arena

Presenting title of one (1) home men's basketball game at Energy Solutions Arena in On-court recognition, option to provide premium item giveaway, 14 game-day tickets, video board recognition and public address

announcement, four (4) lower-bowl chairback seats

Presenting title of one (1) home men's basketball game. On-court recognition, option to provide premium item giveaway, 14 game-day tickets, video board recognition and public address announcement, four (4) lower-bowl

chairback seats

Inventory Item

BASKETBALL Unit

Description Unit Picture

MARRIOTT CENTER

Replay Sponsorship

One (1) of two video board replays. Replays occur a minimum of 15-20 times per half

Opportunity to distribute approved promotional items such as t-shirts, rally towels, hats, etc. At one home game. Subject to availability and game sponsor promotional items

Game-Day Give-away

Center Hung Score Board Under Belly

Logo placement along with co-branded BYU logos on the under paneling of the center hung score boards

Game Program 4-color program ad, full and half sizes available. Sold at all home basketball games. 22,000 circulation

Replay Sponsorship

One (1) of two video board replays. Replays occur a minimum of 15-20 times per half

Opportunity to distribute approved promotional items such as t-shirts, rally towels, hats, etc. At one home game. Subject to availability and game sponsor promotional items

Game-Day Give-away

Center Hung Score Board Under Belly

Logo placement along with co-branded BYU logos on the under paneling of the center hung score boards

Game Program

Temporary TV Stand Signage NEED A DESCRITPION HERE!

4-color program ad, full and half sizes available. Sold at all home basketball games. 22,000 circulation

OLYMPIC SPORTS

BASEBALL, SOFTBALL,VOLLEYBALL, GYMNASTICS, SOCCER

Over 130,000 Spectators Annually at Over

100 Events

Inventory Item Unit Description Unit Picture

OLYMPIC SPORTS

BASEBALL, SOFTBALL,VOLLEYBALL, GYMNASTICS

Game EntitlementGame Sponsor of one (1) home game. On-court recognition, option to provide premium item giveaway, 12 game-day tickets, video board recognition and public address announcement

Opportunity to distribute approved promotional items such as t-shirts, rally towels, hats, etc. At one home game. Subject to availability and game sponsor promotional items

Game-Day Give-away

Event SignageOne (1) 3' H x 9' W banner on A-frame holders facing stands and television cameras when televised

Score Board Signage

In Game Promotion

One (1) in-stands promotion that will be featured with a public address announcement and video board coverage (where available). Not to exceed :30 seconds

Sponsor's logo/message placed on available scoreboards at Olympic venues. Signage sizing varies depending on venue.

BYUCOUGARS.COM

THE OFFICIAL SITE OF BRIGHAM YOUNG ATHLETICS

2.2 million unique visitors per year

16 million page views each year

• Title Sponsorship of byucougars.com

• Content (feature) Sponsorship

• Static Web ad

• Skyscraper/Banner rotational ad

• CougarMail email sponsor