byo ethanol campaign renewable fuels association (rfa) american coalition for ethanol (ace)

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BYO Ethanol Campaign •Renewable Fuels Association (RFA) •American Coalition for Ethanol (ACE) •Nebraska Corn Board (NCB)

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BYO Ethanol Campaign Renewable Fuels Association (RFA) American Coalition for Ethanol (ACE) Nebraska Corn Board (NCB). The BYO Ethanol Campaign. Jointly managed effort of the Renewable Fuels Association (RFA) & the American Coalition for Ethanol (ACE). - PowerPoint PPT Presentation

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Page 1: BYO Ethanol Campaign Renewable Fuels Association (RFA) American Coalition for Ethanol (ACE)

BYO Ethanol Campaign•Renewable Fuels Association (RFA)•American Coalition for Ethanol (ACE)•Nebraska Corn Board (NCB)

Page 2: BYO Ethanol Campaign Renewable Fuels Association (RFA) American Coalition for Ethanol (ACE)

The BYO Ethanol Campaign

• Jointly managed effort of the Renewable Fuels Association (RFA) & the American Coalition for Ethanol (ACE).

• Additional campaign funding provided by:• State corn grower organizations in CO, IA, IL, KS,

KY, MI, MN, MO, NE, OH & SD.• National Corn Growers Association’s Ethanol

Committee

Page 3: BYO Ethanol Campaign Renewable Fuels Association (RFA) American Coalition for Ethanol (ACE)

BYO Ethanol Campaign Efforts

• Expand Market Development Efforts• Conduct Educational Seminars & Webinars• Technical and Regulatory Industry Support• Safety & Environmental Program Support• Enhance Website Development• Print & Distribute Materials• Facilitate Marketer Assistance Programs• Expand Consumer Awareness Efforts

Page 4: BYO Ethanol Campaign Renewable Fuels Association (RFA) American Coalition for Ethanol (ACE)

BYOethanol.com

Page 5: BYO Ethanol Campaign Renewable Fuels Association (RFA) American Coalition for Ethanol (ACE)

Renewable Fuels Standard

Page 6: BYO Ethanol Campaign Renewable Fuels Association (RFA) American Coalition for Ethanol (ACE)

What is a “Blender Pump?”•Not new technology•Already found in over half the dispensers in the country•Offers consumers more choices at the pump•Dispenser will blend to make various blends of ethanol•Typically two tanks , process usually uses E10 and E85 or denatured ethanol•Any blend above E15 is for use in FFVs only

Page 7: BYO Ethanol Campaign Renewable Fuels Association (RFA) American Coalition for Ethanol (ACE)

How does a blender pump work?

Page 8: BYO Ethanol Campaign Renewable Fuels Association (RFA) American Coalition for Ethanol (ACE)

How does a blender pump work?

Page 9: BYO Ethanol Campaign Renewable Fuels Association (RFA) American Coalition for Ethanol (ACE)

Blender Pumps - What’s in it for you?More product choices for consumers on same footprint.Qualifies for partial federal infrastructure tax credit.Typically uses existing tanks and pipes – huge cost savings.Ethanol plants can sell direct – bypass terminal markup.Flexibility for future approval of mid-level ethanol blends.Pump paid for by sale of all products, not just E85.Faster inventory turnover, protection against market swings.

Page 10: BYO Ethanol Campaign Renewable Fuels Association (RFA) American Coalition for Ethanol (ACE)

Incentives

State– Nebraska Corn Board grant

Local Opportunities -Some local Corn Growers Association

* Links to all incentives are found at www.BYOethanol.com, drop down menu Incentives.

Page 11: BYO Ethanol Campaign Renewable Fuels Association (RFA) American Coalition for Ethanol (ACE)

Nebraska Corn Board:– $30,000 for the first blender pump and installation;

$10,000 for the second blender pump– Marketing/promotion support– Application available at www.nebraskacorn.org

Local Incentives

Page 12: BYO Ethanol Campaign Renewable Fuels Association (RFA) American Coalition for Ethanol (ACE)

Final Look at Cost: Current Ethanol Blender Pump

Standard Dispenser Blender PumpMSRP $17,000 $25,000NE Corn Board $0 $30,000NET COST $17,000 -$5,000

Additional money left for installation cost

* Does not include potential income from RINs.

Page 13: BYO Ethanol Campaign Renewable Fuels Association (RFA) American Coalition for Ethanol (ACE)

Underwriters Laboratories (UL)

E85• De-certified all equipment in October 2006.• Gilbarco & Dresser Wayne both received certification

in late June 2010.• OPW received certification in late June 2010.• Many options available, more coming soon.E15• Different issue.• “E85” blender pump would accommodate E15.

Page 14: BYO Ethanol Campaign Renewable Fuels Association (RFA) American Coalition for Ethanol (ACE)

EquipmentVarious configurations from:• Gilbarco Veeder-Root

– David Zumbaugh• 336.547.3021• [email protected]

• Dresser Wayne– Scott Negley

• 512.388.8311• [email protected]

• Bennett Pump Co.– Alan Levine

• 727.491.3232• [email protected]

Page 15: BYO Ethanol Campaign Renewable Fuels Association (RFA) American Coalition for Ethanol (ACE)

ASTM

• New ASTM standard for E85, now referred to as Ethanol Fuel, ASTM 5798-10.

• Lowers overall ethanol content to 68% for all three classes.

• Spec can be found in the Handbook for Handling, Storing & Dispensing E85.

• Always purchase fuel IAW ASTM Standard.

Page 16: BYO Ethanol Campaign Renewable Fuels Association (RFA) American Coalition for Ethanol (ACE)

E15

• Approved by EPA for use in:– 2001 & Newer Cars and Light-Duty Trucks– 2001 & Newer Medium-Duty Passenger Vehicles

(SUVs)– All Flex-Fuel Vehicles (FFVs)

• Blender pumps will help accommodate• Refer to the E15 Retailer Handbook for more

information

Page 17: BYO Ethanol Campaign Renewable Fuels Association (RFA) American Coalition for Ethanol (ACE)

What is available?

Sales Kits:• Examples of properly labeled

dispensers.• Examples of free label packages• Examples of available brochures• Business Case• Blending Fuels Magazine• Checklist for conversion or new

installations.• Changes in Gasoline IV CD

Page 18: BYO Ethanol Campaign Renewable Fuels Association (RFA) American Coalition for Ethanol (ACE)

What is available?Dispenser Labels:• Meet all FTC requirements.• Meet recommendations of EPA for liability & consumer

protection.• All available at no cost.

Page 19: BYO Ethanol Campaign Renewable Fuels Association (RFA) American Coalition for Ethanol (ACE)

What is available?

Expert Advice from Team:• More than 40 years of ethanol expertise

administering this program.• Access to the other experts in the industry.• Assistance with blender’s license & tax forms.• Recommendations based on station layouts.• And more…

Page 20: BYO Ethanol Campaign Renewable Fuels Association (RFA) American Coalition for Ethanol (ACE)

Nebraska Corn Board Assistance• $30,000 for the first blender pump and

installation and $10,000 for the second pump– Download application at: www.nebraskacorn.org

• Marketing/PR assistance– Mailing to FFV owners in surrounding region– Station promotional event– Discussion points– Media assistance

Page 21: BYO Ethanol Campaign Renewable Fuels Association (RFA) American Coalition for Ethanol (ACE)

Station Requirements for Funding• Complete application for

preapproval• Offer e85 and at least 1

other midlevel blend• Clearly label products

above e10 & e15 as “for Flexible Fuel Vehicles”

• Submit picture of pump and labels along with receipts

• Preference for funding : – Earliest appliers– Interstate/major

highway access– Fleet customers secured– Automobile dealer first

fill partnership– Station in city over

10,000– Local Corn Growers

Association support

Page 22: BYO Ethanol Campaign Renewable Fuels Association (RFA) American Coalition for Ethanol (ACE)

Additional Information

• Request an information packet or schedule a brief presentation, by contacting Kim at [email protected]

• Complete a grant application at www.nebraskacorn.org

• View the webinars at www.BYOethanol.com• Twitter - @blendyourown

Page 23: BYO Ethanol Campaign Renewable Fuels Association (RFA) American Coalition for Ethanol (ACE)

Questions?Ron Lamberty:• American Coalition for Ethanol• [email protected]• (605) 334-3381• Twitter: @blendor

Robert White:• Renewable Fuels Association• [email protected]• (402) 391-1930• Twitter: @fuelinggood

Kim Clark• Nebraska Corn Board• [email protected] • 800.632.6761

To get more information, please visit: www.BYOethanol.com.Twitter: @blendyourown