By: Zachary Nunn

Aflac History• John, Paul and William Amos• Founded in 1955 in Columbus, Georgia• Originally named American Family Life Insurance Company

•1958-Developed Groundbreaking Cancer Policy

•1974-Obtained License to sell in Japan

•1974-officially listed on NYSE

•1989-Adopts the name Aflac, which stands for American Family Life Assurance Company

•1990-Dan Amos becomes CEO

Competitors

Policies

•Accident•Cancer/Specified Disease•Critical Care and Recovery•Dental•Hospital Confinement Indemnity•Hospital Confinement Sickness Indemnity•Hospital Intensive Care•Juvenile Life•Life•Lump Sum Cancer•Lump Some Critical Illness

Subsidiaries American Family Life Assurance Company of Columbus

American Family Life Assurance Company of New York

Communicorp, Inc

Aflac Information Technology, Inc

Aflac Insurance Services Company, Limited   

Aflac Payment Services Company, Limited   

Aflac Technology Services Company, Limited

Aflac Heartful Services Company, Limited

Aflac in Japan•Began selling insurance in 1974

•One out of every four households in Japan

•140,000 small businesses

•Over 75 percent of revenue

Aflac in the United StatesHas presence in all 50 states

Employs more than 4,500 people

Aflac is the Number 1 provider of guaranteed-renewable insurance in the United States

More than 74,000 independent sales agents

StrategiesExpansion of product line

Main focus is to provide policies that can be used to help out-of-pocket expenses that are not covered by existing major medical coverage

Growing distribution system of independent insurance agents and brokers.Aflac focuses its products on the worksite market

because that is where most Americans buy health insurance. Many of the workers we insure are employed by small businesses.

Marketing

“Worksite Marketing”

The Duck January 1, 2000Name recognition grew from 11% to 94%Commercials, Billboards, Newspaper, Magazines

etc.

Marketing and Sales into one Department

Creating a team focused on brand and customer experience

Social Responsibility & Contributions

Donated millions to American Red Cross for disaster relief

Donated $3 million to establish the Aflac Cancer Center at Egleston Children's Hospital.

Joined with the Children's Cancer Association of Japan to build the Aflac Parents House.

Social Media donations and fundraisers to help fund cancer research

SWOT AnalysisStrength1. Focus on niche helping defend global market leadership in supplemental health insurance2. Long standing relationships with banks continue contributing to recurring sales3. Strong balance sheet providing financial strength4. Unique products with high customer loyaltyWeakness1. Increasing concentration in Japan increases business risk2. Losses on perpetual debentures likely to continue3.Brand equity not strong enough compared to competitorsOpportunity1. Launch of new products likely to generate higher returns2. Launch of new initiatives to enhance sales3. Increasing natural calamities in Japan likely to enhance life insurance market growth potentialThreats1. Increasing competition in supplemental in health insurance sector2. Increasing incidence and severity of natural disasters in Japan could affect underwriting profits

Stock Chart

Financial OverviewAflac Inc. (AFL)-NYSE 62.21

Revenues (millions):22,171.0-6.9% increase from 2010

Profits (millions): 1,964.0-down 16.9% from 2010

Assets (millions): 117,102.0

Stockholders' equity (millions): 13,506.0

Growing Aflac TO CONTINUE EXPANDING!!