By: Trent Goplin

Oladipo 33s

Shoe

• Company Name: Oladipo

• Shoe Name: Oladipo 33s’

• Company logo: Oladipo

• Shoe logo: Oladipo 33s ’

Target Market

Demographics

• Gender: Male

• Age: 15-25

• Income level: Middle, Middle-Upper

• Occupation: Sports

Target Market

Psychographics

• Lifestyle: Sports Athlete, High School/College student

• Attitude: Outgoing, positive, live life to the fullest

• Values: Family, friends, sports, shoes, basketball

Target Market

Geographics

• Urban Cities

• Distributed at local malls and sporting goods stores

Price

• Retail price: $90.00

• Discounts may apply on online sports stores

Shoe Image

Bottom Shoe

Theme/Slogan

• Live Forever Young

Live Forever Young

Endorser• Victor Oladipo• He played basketball for the Indiana Hoosiers in college. He

was drafted in the first round of the NBA Draft to the Orlando Magic. 6’4’’, 215 lbs, Shooting Guard

• Leading scorer for Orlando, specializes in the paint scoring.

Feature-Benefit Chart• A full mesh upper and Phylon midsole• Offers breathability and lightweight impact protection• The shoe is intended to be versatile, worn with or without socks,

dressed up or down, for walking or just taking it easy.• Very lightweight, insanely comfortable, casual and classy

Benefits• Full mesh upper for excellent breathability• Full-length Phylon midsole for lightweight cushioning• Solarsoft sockliner for premium comfort• Cushioned collar for protection around ankle• Rubber Waffle outsole for traction

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Live Forever Young

I live to playI live foreverI live youngI play forever young

Sales Promotions• Contest: 1 v 1 with Victor Oladipo, if you last one round you get his

autograph, if you last two rounds you get an autograph and a jersey, if you last all three rounds, you win a pair of Oladipo’s and everything else. (For the 1 v 1 you must score against Victor Oladipo each round).

• Raffle: If you buy a $4 ticket, your name gets put into the raffle. And if your name gets drawn, you win a free pair of these shoes. The raffle will be held at an Orlando Magic home game. At halftime, the winner will be drawn on the court.