by:. started in 1997 by jim sinnott. his partner, al vanderford officially joined zodiac...
TRANSCRIPT
By:
Started in 1997 by Jim Sinnott.
His partner, Al Vanderford officially joined Zodiac Adventures this year.
Located in Depoe Bay, OR – “The Whale Watching Capital of the Oregon Coast”.
The only non-fishing whale watching company
in Depoe Bay.
Started in 1997 by Jim Sinnott.
His partner, Al Vanderford officially joined Zodiac Adventures this year.
Located in Depoe Bay, OR – “The Whale Watching Capital of the Oregon Coast”.
The only non-fishing whale watching company
in Depoe Bay.
Zodiac Whale WatchingScuba diving tripsMultiple trip optionsVideotaping of the trip“No seasickness” guarantee Interactive website
Zodiac Whale WatchingScuba diving tripsMultiple trip optionsVideotaping of the trip“No seasickness” guarantee Interactive website
Joan-E Charters
Tradewinds
Dockside Charters
Joan-E Charters
Tradewinds
Dockside Charters
Three main competitors:
Fast, exciting Zodiac boats.
Less seasickness. Friendly and
knowledgeable boat captains.
No overcrowding on the boats.
Up Close Whale Watching!!!
Fast, exciting Zodiac boats.
Less seasickness. Friendly and
knowledgeable boat captains.
No overcrowding on the boats.
Up Close Whale Watching!!!
Get Repeat Customers Create a Customer Database Search Engines Update web page Implement New Pricing Strategy Create a New Brochure Advertise in Phone Books Target College Students Work With Travel Agents & Local Bed &
Breakfasts
Get Repeat Customers Create a Customer Database Search Engines Update web page Implement New Pricing Strategy Create a New Brochure Advertise in Phone Books Target College Students Work With Travel Agents & Local Bed &
Breakfasts
40% of this years customers have been repeats.
Great word-of-mouth advertising.
Cheaper than trying to get new customers.
40% of this years customers have been repeats.
Great word-of-mouth advertising.
Cheaper than trying to get new customers.
Benefits:- Can see what
advertising media is working.
- Can see where most of your customers are coming from.
- Contact information.
Benefits:- Can see what
advertising media is working.
- Can see where most of your customers are coming from.
- Contact information.
Costs: $39.95- Can purchase “My
Advanced Database” software from Apple.com
- Jim & Al are very computer savvy and can build a database for Zodiac Adventures on their own to save money.
Costs: $39.95- Can purchase “My
Advanced Database” software from Apple.com
- Jim & Al are very computer savvy and can build a database for Zodiac Adventures on their own to save money.
Benefits:- Makes the company
easier to find.- Can get more hits
on the website.- Can increase profits
from more people booking trips.
Benefits:- Makes the company
easier to find.- Can get more hits
on the website.- Can increase profits
from more people booking trips.
Costs: Free!- It does not cost
anything for Zodiac Adventures to get there name on search engines
- www.yahoo.com- www.msn.com
Costs: Free!- It does not cost
anything for Zodiac Adventures to get there name on search engines
- www.yahoo.com- www.msn.com
Benefits:- Nicer looking
home page.- Counter to check
how many hits they get.
- More interactive.
Benefits:- Nicer looking
home page.- Counter to check
how many hits they get.
- More interactive.
Costs: Free!- Jim & Al already
update their own web page.
- Making changes should be simple, fast, & inexpensive.
Costs: Free!- Jim & Al already
update their own web page.
- Making changes should be simple, fast, & inexpensive.
Benefits:- Increased sales
from families.- Less bartering
on prices for kids.
Benefits:- Increased sales
from families.- Less bartering
on prices for kids.
Costs:- Lower profit
margin on kids/seniors.
Costs:- Lower profit
margin on kids/seniors.
New Prices
½ hr. 1hr. 1 ½ hr 2hr.
Adults $15 $25 $35 $45
Kids $11 $20 $28 $38
(under 11 & over 65)
Benefits:- More
information.- Eye-catching.- Can be placed up
and down the coast line.
Benefits:- More
information.- Eye-catching.- Can be placed up
and down the coast line.
Costs:-More expensive.$431 for 1000
brochures vs. $75 for 2000.
- Traveling expenses.
Costs:-More expensive.$431 for 1000
brochures vs. $75 for 2000.
- Traveling expenses.
Benefits:- Get regional
advertising in “Coastal” sections.
- Keep up with the competition.
- Long advertising life.
Benefits:- Get regional
advertising in “Coastal” sections.
- Keep up with the competition.
- Long advertising life.
Costs:- Expensive
$566.40 a year to advertise in one phone book for a ¾” tall, 1 column wide ad with 5 lines of text.
Costs:- Expensive
$566.40 a year to advertise in one phone book for a ¾” tall, 1 column wide ad with 5 lines of text.
Benefits:- Advertise before
busy Spring/Summer holidays.
- They are in our target market.
Benefits:- Advertise before
busy Spring/Summer holidays.
- They are in our target market.
Costs:- Fairly
inexpensive, roughly $30 per paper per year.
- Limited reach.
Costs:- Fairly
inexpensive, roughly $30 per paper per year.
- Limited reach.
Benefits:- Offers people a
package deal with a hotel, whale watching, and other coastal activities.
- Can reach the customers in our target market because they are more likely to stay at bed and breakfasts.
Benefits:- Offers people a
package deal with a hotel, whale watching, and other coastal activities.
- Can reach the customers in our target market because they are more likely to stay at bed and breakfasts.
Costs:- Travel agent gets
15% of the total profit for each customer they send to Zodiac Adventures ($3.75 per adult).
- Hard to get nice hotels and bed and breakfasts to stock your brochures.
Costs:- Travel agent gets
15% of the total profit for each customer they send to Zodiac Adventures ($3.75 per adult).
- Hard to get nice hotels and bed and breakfasts to stock your brochures.
Yearly Ongoing Costs: $70,584
Yearly Average Revenue: $69,310
Yearly Ongoing Costs: $70,584
Yearly Average Revenue: $69,310
RevenueOngoingCosts:
Profit
S1
$69,310 $70,584
($1,274)($10,000)$0
$10,000$20,000$30,000$40,000$50,000$60,000$70,000$80,000
Profit/Loss Chart for Year 2000
RevenueOngoingCosts:
Profit
S1
$69,310 $70,584
($1,274)($10,000)$0
$10,000$20,000$30,000$40,000$50,000$60,000$70,000$80,000
Profit/Loss Chart for Year 2000
Projected Costs of Implementation :$2420.35.
To cover these extra costs, needs an additional 8 adults or 12 kids each month to go whale watching for 1hour.
Projected Costs of Implementation :$2420.35.
To cover these extra costs, needs an additional 8 adults or 12 kids each month to go whale watching for 1hour.
Recommendation Costs Per Year
4%23%
71%
2%New spapers
Phone Book
Brochures
Softw are
Recommendation Costs Per Year
4%23%
71%
2%New spapers
Phone Book
Brochures
Softw are
In Conclusion…In Conclusion…
In the words of Jim and Al:
“Whale Watchers get more tail!”
Any Questions??Any Questions??