By Simon Fuller

Background• People can easily lose or misplace valuable

notes written on notepads

• What they need is a device that can store their notes electronically

• This way the notes can be kept safe andcan easily be found when needed

What is ?An electronic notepad for businesses/students

Allows the user to write notes on lectures or meetings

Automatically saves the text tointernal memory

Read through all notes previouslywritten

Main FeaturesSmall - A5 size

Intuitive Touch Screen interface

Automatically saves notes

Stores valuable notes on internal memory

Read emails anywhere with built in Wi-Fi

Use device as an external hard disk to backup files via USB

Marketing & SalesTargeting Universities and Businesses in UK

168 Higher Education Institutions in UK

Nearly 2,500,000 students in UK

Financial ForecastsCost of production = £100 per unitBusinesses

Selling units with 25% mark-up on cost (£125)Universities

Yearly support subscription = £10 per unit One off selling price = £80 per unit

Yearly Forecasts based on 5% increase in sales to Businesses and 10% increase in sales to Universities

Year 1 Revenue = £466,000 Expenditure = 440,000 £26,000 profit

Financial Forecasts Year 2

Revenue = £524,160 Expenditure = £474,000 £50,160 profit

Year 3 Revenue = £587,445 Expenditure = £510,900 £76,545 profit

Year 4 Revenue = £656,335 Expenditure = £550,900 £105,435 profit

Year 5 Revenue = £731,485 Expenditure = £594,400 £137,085 profit

Competition is a unique device

Closest competitor uses a Digital Pen and Digital Paper to mark whatever is written

They can either send wirelessly or via a docking station to a PC

Destiny IO2 (£120)128 page IO notebook A5 (£4.99)10 IO pen refills (£9.99)