by: morgan bond, marty hahn, shaughn larisey, elijah goll
DESCRIPTION
the805scene. from the bars to the tides, it’s happening in the 805. By: Morgan Bond, Marty Hahn, Shaughn Larisey, Elijah Goll. COMPANY OVERVIEW. Started as a solution to a problem Founded in Summer of 2009 No Physical Headquarters Needed Operations: sales team - PowerPoint PPT PresentationTRANSCRIPT
www.the805scene.com
By:Morgan Bond, Marty Hahn, Shaughn Larisey, Elijah Goll
from the bars to the tides, it’s happening in the 805
www.the805scene.com
COMPANY OVERVIEW
• Started as a solution to a problem• Founded in Summer of 2009• No Physical Headquarters Needed• Operations:
– sales team– free postings in exchange for advertising
• restrooms, doors, walls, windows, etc.
• Sources of Revenue– marketing packages – ad space
www.the805scene.com
• Search Options:– By Date– By Category– Everyday Activities– Add Your Own Event– Search Bar
• Ratings:– G– PG– 21+
COMPANY OVERVIEW II
www.the805scene.com
MARKETING ANALYSIS
• The 805 region consists of:– 3 counties:
• San Luis Obispo, Santa Barbara and Ventura Counties
– 10 cities: • Ojai, Fillmore, Santa Paula, Ventura, Camarillo,
Oxnard, Thousand Oaks, Simi Valley, Port Hueneme, and Moorpark
www.the805scene.com
MARKETING ANALYSIS II
• Population – 797,740• 2007 Median Household Income – $72,762• 2007 Number of Non-farm Establishments – 20,475.• Diversity = diverse tastes, with variety of social events• Younger generations = more technologically savvy, and seek to solve
problems and answer questions by referencing the internet• High incomes = greater access to computers and internet
“96% of Californian households have access to the internet”
“58% of Americans [even] have a mobile phone with Web connectivity”
Sources: U.S. Census Bureau and IT Facts
www.the805scene.com
MARKETING ANALYSIS III
• Competition
Porter’s Competitive Forces Nature of Competition
Threat of New Entrants Moderate – initial costs are high and tech know-how is scarce
Threat of Substitutes Low – due to our competitive advantages
Threat of Competitive Rivalry Low – inadequate coverage of region, inefficient operations, lack of navigation ease, and lack of visual appeal
Threat of Supplier Power Low – we will soon have supplier power
Threat of Buyer Power High initially / Low eventually –popularity diminishes buyer power
www.the805scene.com
MARKETING PLAN
• Marketing for Businesses/Event Coordinators
• Marketing for Visitors (End Users)
www.the805scene.com
MARKETING PLAN
Spreading the Word Via Social Networks
• Myspace
• Paid Advertizing on SNS’s
www.the805scene.com
MARKETING PLAN
Responsibilities
• Shawn/Eli– Online Advertizments
• Morgan– Lead Generation
• Marty – Promotional Materials/Distribution
www.the805scene.com
Hosting Plan
• Hostgator.com– Pricing/Commitment– Customer Service– Features
www.the805scene.com
RESEARCH, DESIGN & DEVELOPMENT
• Four Search Options:– Search Events by Category
• i.e. music, comedy, theater, sports/health/fitness, food/wine, etc.
• Then further refines it. • Example music. Search music by
– Artist, Type of Music, Venue, etc
• Then refines search further alphabeticaly
www.the805scene.com
RESEARCH, DESIGN & DEVELOPMENT
• Search options continued:– Search Event by Date
• Search through a calendar of dates• Can’t be used to find an event today or plan one
for the future
• Everyday Activities– Things that you can do any day you want
• Ex. Golf n Stuff, hikes, beaches, etc
www.the805scene.com
RESEARCH, DESIGN & DEVELOPMENT
• Search options continued:– In site search box
• Type in what you are searching for and it scans our site for that information.
• Ex. Searching for a specific band to find when they are performing next
www.the805scene.com
RESEARCH, DESIGN & DEVELOPMENT
• Add your own event– Users will be given privileges to post events
• They will first have to create an account• This service is free of charge• This will help us build information on the site with
less work on our parts
www.the805scene.com
OPERATIONS ANALYSIS
• CRM and ERP– Initially we will be to small to necessitate
these complex systems• Too expensive• We will be small enough to manage this ourselves
– As we grow and expand then we will hold open the option for CRM and ERP
www.the805scene.com
BUSINESS PROCESS MODEL
www.the805scene.com
PROTOTYPE
www.the805scene.com
MANAGEMENT OVERVIEW
• Morgan Bond – New Business
• Martin Hahn – Website Promotion
• Elijah Goll – Website Development/Technology
• Shaughn Larisey - Finance
www.the805scene.com
FINANCIAL ANALYSIS
• Revenue Packages– Basic Package $100/month
• Profile page
– Search Package $150/month• Search priority, analytics
– Advertising Package $100/month + 10 cents/click• Display advertisements, CRM
www.the805scene.com
FINANCIAL ANALYSIS
• First year – Revenue: $72,000– Expenses: $70,000
• Second Year– Revenue: $132,000– Expenses: $131,000
www.the805scene.com
FINANCIAL ANALYSIS
• Cash will remain between $55,000 and $65,000• Days receivable will be 15• Days payable will be 20• Minimal Debt
• Largest expenses are marketing, salaries, and infrastructure