By: Josh Gooch

National Spelling Bee

BACKGROUND

• Cartoonist: Mike Luckovich

• Published by the Atlanta journal-Constitution in 2009

WHO IS THE INTENDED AUDIENCE?

• Children and parents of children who text are the intended audience for this cartoon.

• What is the intended purpose?

• The purpose of the artist is to bring attention to the damage that texting is doing to the spelling and vocabulary of modern children

• How does this cartoon appeal to pathos?

• The cartoon appeals to pathos by making the reader feel sorry for the damage that they may be causing their children for allowing them to text and hurt their vocabulary skills.

How does this appeal to logos?

• The artist uses logos by making a logical argument that texting weakens the spelling and vocabulary of kids

• How does the artist use ethos?

• The cartoonist claims his credibility through his knowledge of the standard English language

• This is used to show that the slang texting terms used by children are not correct

• What is the point of view?

• The point of view of the cartoon is third person because it shows the scenario from an omniscient view point

• What techniques are used?

• The cartoonist drew a black and gray picture of a national spelling bee where a child is depicted, using speech bubbles, being asked to spell the word “later’’

• The child answered in a speech bubble “l-8-r’

• A man is shown reading a newspaper that reads: ‘’Kids Texting”

• The child is also shown to have a phone in their hand.

• The simple of the artwork is used to bring more attention on the purpose of the image than the flamboyance of the artwork

CITATION

• "National Spelling Bee." About.com Political Humor. About.com, 2009. Web. 28 Feb. 2013.