by jimmie mesis. why focus on google? here’s why!
TRANSCRIPT
![Page 1: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/1.jpg)
Ranking #1 on
By Jimmie Mesis
![Page 2: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/2.jpg)
Why Focus on Google?
![Page 3: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/3.jpg)
Here’s Why!
![Page 4: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/4.jpg)
It’s Not Easy, But Possible
![Page 5: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/5.jpg)
It Depends on Competition
![Page 6: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/6.jpg)
It Depends on Keywords
![Page 7: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/7.jpg)
It Depends on Your Efforts
![Page 8: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/8.jpg)
SEO – Search Engine Optimization
“The process of improving visibility of a website by using acceptable
‘on-page’ and ‘off-page’ methods to achieve higher ranking
amongst search engines”
![Page 9: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/9.jpg)
First Panda, Then Penguin
![Page 10: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/10.jpg)
When Matt Cutts Speaks…
![Page 11: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/11.jpg)
Latest Panda Guidelines
• Don’t ‘OVER’ optimize website• Use several synonyms• 300+ Words per page (10+ pgs.)• You need lots of inbound links• Update website content often• 50% of rank based on social media
![Page 12: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/12.jpg)
What’s Your Rank?(For each of your Keywords)
• Google Search• Google Page Rank• Alexa.com• Yahoo Search• Bing Search
![Page 13: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/13.jpg)
What’s Your Rank?Google & Alexa Toolbar Ranking
Google Page Rank Scale 1-10
Alexa.com Website Ranking
![Page 14: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/14.jpg)
What’s Your Rank?Alexa.com Toolbar - Web Rank
![Page 15: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/15.jpg)
5 Steps to Higher Ranking
• On-page Optimized Website• Valuable & Informative Content• Update Content Often (blog)• Lots of Inbound Links (off-page)• Social Media Presence (off-page)
![Page 16: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/16.jpg)
SEO Components
![Page 17: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/17.jpg)
On-Page Components
![Page 18: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/18.jpg)
Competition
Keyword Phrase
Meta TitleMeta Description
Google Places
Google Places Reviews
Google PPC Adwords
Google PPC Adwords
![Page 19: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/19.jpg)
Google Keyword Suggestion Tools
Top of Page
Bottom of Page
![Page 20: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/20.jpg)
Google Keyword Tool
![Page 21: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/21.jpg)
Keyword Tool Results
![Page 22: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/22.jpg)
Long Tail Keywords
![Page 23: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/23.jpg)
Meta Title / Description
Meta Title Max. 85 Characters (69 displayed)
Meta Description 160 or less Characters
URL – Should contain Keyword
![Page 24: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/24.jpg)
Meta Title Max. 85 Characters (69 displayed)
H1 Heading
Main Keyword Phrase
Anchor Text Links
Alt Tags
![Page 25: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/25.jpg)
Feature One Investigative Specialty Per Web Page
• Accident Investigations• Asset Investigations• Background Checks• Child Custody• Civil Investigations• Criminal Investigation• Divorce / Infidelity• Due Diligence
• Fraud Investigations• Litigation Support• Personal Injury• Process Serving• Surveillance• Witness Locate• Witness Statements• Workers Compensation
![Page 26: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/26.jpg)
Meta Title Max. 85 Characters (69 displayed)
H1 Heading
Main Keyword PhraseKeyword in Domain Name
H2 Heading
Keyword Enriched Bullet Content
Keyword Enriched Content
![Page 27: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/27.jpg)
Remember, Call To Action!
![Page 28: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/28.jpg)
W3C Website Validator
http://validator.w3.org
![Page 29: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/29.jpg)
You Need Inbound Links• Digg.com• Reddit.com• DMOZ.org• Pingoat.com• Pingler.com• Pingomatic• PI Assoc.• PI Magazine
![Page 30: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/30.jpg)
Reciprocal Links
![Page 31: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/31.jpg)
![Page 32: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/32.jpg)
How Many Links Do You Have?
![Page 33: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/33.jpg)
Don’t Buy Bulk Links!
Don’t Use Black Hat Tricks
![Page 34: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/34.jpg)
Social Media Presence
![Page 35: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/35.jpg)
Social Media PresenceGoogle Plus+
![Page 36: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/36.jpg)
Google Owns YouTube
• 60 Hours of video are uploaded to YouTube every minute up from 48 hours a couple of months ago.
• Over 4 billion YouTube videos are viewed a day up from 3 billion
• Over 4 billion hours of video are watched each month on YouTube.
![Page 37: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/37.jpg)
Social Media Presence
![Page 38: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/38.jpg)
Just the Facts!
![Page 39: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/39.jpg)
Create Business Page
![Page 40: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/40.jpg)
Create Twitter Account
![Page 41: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/41.jpg)
Include Your Website URL in Tweets
![Page 42: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/42.jpg)
PI Magazine Poll - 2011Percentage of Website Generated Income
45% Earned no income or less than 10% of their gross earnings. Most didn’t have a website!
12%
26%
9% 8%
Earned less than 20%
![Page 43: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/43.jpg)
ROI- Return on Investment
One Optimized & Designed Specialty Page - $100
Social Media Links - FREE
Content Updates - FREE
$ 500 Case Retainer
$1,500 Case Retainer
$2,500 Case Retainer
$5,000 Case Retainer
![Page 44: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/44.jpg)
Website Eye TrackingYou must achieve top 3 ranking on any search engine!
Don’t waste your money on PPC ads. Invest your in SEO or adding more pages.
![Page 45: By Jimmie Mesis. Why Focus on Google? Here’s Why!](https://reader037.vdocuments.mx/reader037/viewer/2022110208/56649dba5503460f94aab7dd/html5/thumbnails/45.jpg)
For More Information:
• Search “Free SEO Tips”• Search “Google Analytics”• Use Google Webmaster Tools
Call me at: 732-308-3800
Or email: [email protected]