by: jack brinkley-cook
DESCRIPTION
By: Jack Brinkley-Cook . P r o c e s s . James Earle! ( and the library ) . Thanks Geige! . Hot Chocolate = new Starbucks!. Hallelujah! . DETAIL! . 1. Project Brief Objective Strategy Preliminary Concept 2. Concept Results 3. Potential Locations 4. Tested Recipes - PowerPoint PPT PresentationTRANSCRIPT
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By: Jack Brinkley-Cook
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Process
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Thanks Geige! James Earle! (and the library)
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Hot Chocolate = new Starbucks!
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Hallelujah!
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DETAIL! • 1. Project Briefa. Objectiveb. Strategyc. Preliminary Concept
• 2. Concept Results• 3. Potential Locations• 4. Tested Recipes • 5. Advertising Tentative• 6. Social Responsibility
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To be Coco Créme or not to be?
• Coco-Loco? Chocolat? Something with mud (Earle’s idea, not mine)?
Influences
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Also known as….
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LACKED REALISM
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Floor Plan
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Profile Plan
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Electric Plans
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Challenges
• Coming up with an idea• Time Management (cliché, I know) • Getting stuff into Earle • Not watching Criminal Minds
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What I’ve Learned
• Intensity of a launch • Time management • How to work with a lot of people • James Earle is always on email
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And I have always wanted to say this.
• I learned what I am not interested in.
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(My) Future (of company) • Presenting to an agent.• Senior year • College
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THANKS! • James Earle• Dale Scott (28th time)• Patty Lein • Mom & Dad • Gregory Grossman • Iron Horse Graphics • The Academy • Ross School • My desk mates- (Nicki, Benjus, Riko, Rosie, Basil)
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Questions?