by: ian nelson lauren greenlees megan chisick. history started in 1967- with one simple notion: if...
TRANSCRIPT
By: Ian Nelson Lauren GreenleesMegan Chisick
History
Started in 1967- with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline
Headquarters- Dallas Texas
Operates more than 3,400 flights a day
Worlds Largest low cost carrier
Fleet size of 582
Customer Service
slogan-If it matters to you, it matters to us
Ranked number 1 for lowest customer complaints for all U.S. airlines
Fun environment
http://www.youtube.com/watch?v=pvdCFYLf_JI
Financial
total rev 4.4 billion dollars
gross profit 2.48 billion
operating income- 385 million
stock price $21.20 as of 2/13/14
Recent news
Went international
Reward Credit Card ranked #1 in satisfaction
Paired with brewing company
Strengths
Top customer service- 2 Free checked bags
Free internet on flights
“Fun” Atmosphere
Great staff relations- looks over staff of about 45,000
Largest low-fare airline- 89 destinations
Maximizes use of internet and technology for booking
Only Boeing 737s fleet
Weaknesses
Being copied by other airlines
Conservative growth tactics- also a strength
Opportunities
Expansion to other cities
International
Further improve customer value and satisfaction (like craft beers)
Acquisitions- Airtran
Threats
Recession- decrease in air travel
Oil prices
Competitors- jetblue
Weather related issues
Sources http://aviationblog.dallasnews.com/2014/02/milecards-com-southwest-airlines-reward-credit-card-ranked-no-1-in-
satisfaction-and-ease-of-booking-awards.html/
http://www.latimes.com/food/dailydish/la-dd-southwest-airlines-just-got-even-friendlier-with-craft-brews-20140206,0,3215683.story#axzz2tFuMhSfx
http://www.latimes.com/business/travel/la-fi-mo-southwest-airlines-goes-international-20140127,0,2015303.story#axzz2tFuMhSfx
http://en.wikipedia.org/wiki/Southwest_Airlines
https://www.southwest.com/html/about-southwest/
http://finance.yahoo.com/q;_ylt=AnRI3ndHVQ3IWdnazitm0gmiuYdG;_ylu=X3oDMTBxdGVyNzJxBHNlYwNVSCAzIERlc2t0b3AgU2VhcmNoIDEx;_ylg=X3oDMTBsdWsyY2FpBGxhbmcDZW4tVVMEcHQDMgR0ZXN0Aw--;_ylv=3;_ylc=X1MDMjE0MjQ3ODk0OARfcgMyBGZyA3VoM19maW5hbmNlX3dlYl9ncwRmcjIDc2EtZ3AEZ3ByaWQDBG5fZ3BzAzEwBG9yaWdpbgNmaW5hbmNlLnlhaG9vLmNvbQRwb3MDMQRwcXN0cgMEcXVlcnkDTFVWLARzYWMDMQRzYW8DMQ--?p=http%3A%2F%2Ffinance.yahoo.com%2Fq%3Fs%3DLUV%26ql%3D0&type=2button&fr=uh3_finance_web_gs&uhb=uhb2&s=LUV
http://www.youtube.com/watch?v=pvdCFYLf_JI