by d. o. awoyemi, maua,mnim,manupa tuesday, 27 th august, 2013
TRANSCRIPT
CORPORATE IMAGE: REBRANDING AND REPUTATION
MANAGEMENT OF A 21ST CENTURY UNIVERSITY – THE CASE OF OBAFEMI AWOLOWO
UNIVERSITY, ILE-IFE
BY
D. O. AWOYEMI,MAUA,MNIM,MANUPA
TUESDAY, 27TH AUGUST, 2013
TO ENABLE US SEE THAT WE ARE ALL
RESPONSIBLE FOR THE KIND OF IMAGE WE
PROJECT AS AN INSTITUTION
AIM
Corporate Image: an identity which is shared by all members of a group/ Institution/Organization
Re-branding: “brand” again or give a new name/ identity / image
Reputation Management: the skill or art of controlling, strongly influencing or directing the opinion that people have about what somebody / something is like (identity)
21st century: a common parlance used to depict the peculiarity of the times we are in – the century after the second millennium A.D.
University: is coined from two words “universal” and “entity” and means “an Institution where the highest level of education can be received”.
DEFINITIONS
OUR UNIVERSITY
to establish a University in Western Nigeria that would be of the highest standard and would attract students and staff from all parts of the Federation and all over the world.
GOAL OF FOUNDING FATHERS
“The Vision is of a top-rated University in Africa, that is the technological flagship of the West African sub-region, as evidenced by its application of modern technology to
teaching, research and community research, and its provision of practical
solutions to social, cultural and economic problems”
VISION
“The mission of the University, as stated in the University of Ife Edict 1970, is “to promote by research and other means, the advancement of knowledge and its practical application to
social, cultural, economic, scientific and technical problems; to create a conducive
teaching and learning community for imparting skills, knowledge, behavior and
attitude; advance and protect the independence of the academic enterprise; engender a sense of selfless public service
and promote the African culture and tradition.”
MISSION
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WHAT IS YOUR BRAND?
“You only know when you gain admission to O.A.U, you can’t predict when you will graduate”
“I will rather go for my postgraduate degree at U.I or UNILAG; its obviously faster”
“You don’t get your O.A.U certificate until donkey years after graduation, etc”
YOU MUST HAVE HEARD SOME OF THESE…….
O.A.U had the first Faculty of Pharmacy in West Africa
Nigeria's only Nobel prize winner (in literature), Wole Soyinka, served as professor of Comparative Literature and was also appointed an emeritus professor of Dramatic Arts at OAU Ife.
We pioneered the introduction of entrepreneurship education at the undergraduate level and this has now been adopted nationally and by the NUC
But probably none of these..
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently. - Warren Buffett
One can survive everything, nowadays, except death, and live down everything except a good reputation.- Oscar Wilde
The way to gain a good reputation is to endeavor to be what you desire to appear. -Socrates
It takes many good deeds to build a good reputation, and only one bad one to lose it.- Benjamin Franklin
REPUTATION MANAGEMENT QUOTES
that OAU is 1st in Nigeria via Webometrics simply means its first in internet deployment and facilities and web usability, for academic purpose.
Our current rankingranking World Rank
University Det. Presence R
ank*Impact Rank*
Openness Rank*
Excellence Rank*
1 1113 Obafemi Awolowo University
3289 717 10083 2156
2 2106 Auchi Polytechnic
17775 561 13657 5080
3 2109 University of Ibadan
8218 4083 4932 1317
4 2149 University of Lagos
4410 2922 9204 2040
5 2640 University of Nigeria
8218 3796 7771 2253
http://www.webometrics.info/en/Africa/nigeria
Corporate Values
Customer orientation
Personal values
Maintaining our Reputation
Punctuality: Truthfulness and honesty Fairness Diligence Team-spirit Thoroughness Prudence Customer-satisfaction
Value check-list
