by choksi siddharth dubey anshu karkera prasad shah parth

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By Choksi Siddharth Dubey Anshu Karkera Prasad Shah Parth

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By Choksi Siddharth

Dubey AnshuKarkera Prasad

Shah Parth

Design Research MethodologyUser ViewsClient ViewsTaxonomy BlueprintWireframeSite ReviewConclusion

Stage 1 : Explore

• Try and understand what the organization is all about• Why the website needs to be redesigned• What changes might be needed to the website • What would be the appropriate method of going about our

work

Procedure

• Observed the website individually• One member from our team was defined as user and one as

client• Both of them presented their views• Each view was discussed in detail among team members

Stage 2 : Understand Method 1: Card sorting

8 people were selected for the process 4 had previously visited the site 4 were just given a brief overview of what FORCE is all about

Most users ended up having relatively similar categories

Categorization gave us good insight into possible to be used for the main menu names

Stage 2 : Understand Method 2: User Analysis

4 people were asked what they thought Friends of Rock Creek’s Environment meant

A group of Environmentalists Where is Rock Creek?

User 1 was asked to try and make a donation on the website Home > Donate > Home > Donate ????? Click & Pledge duh !

Same user was also asked to become a member Home > Join or Donate > What’s the difference ????

User 2 was asked to check out details about upcoming events Home > Upcoming Events > Am I on the same site ???

Stage 3 : Refine

Contradictions had to be sorted

Changes to our initial perception of user awareness

Consolidate the best approach for designing our website

As the site is for non profit organization hence its should convey the message clearly. Hence should have good presentation

Proximity: To group related elements together. Hence reorganization of Labels and content

Contrast: To bring out dominant elements. Hence more emphasis on Join and Volunteer tabs should be given

Alignment: to create consistency and familiarity top level links should be repeated on each page

Breadcrumbs should to provided to support easy navigation

Some pages have lot to read and scroll hence it should be reduced

Photo Gallery should be improved and be more interactive

Register, search and login buttons should appear consistently on all pages

Message should be easily conveyed and website should be clean and simple

Interactive picture presentation

More emphasis on Join and Volunteer Tabs

Easy to locate contribution page

Easy Navigation

Resemblance to present website for returning users

Linking it to Social networking sites to raise awareness about FORCE

Good emphasis on ongoing projects and upcoming events so as to increase participation

For hierarchical organizationCombination of both shallow and wide &

narrow and deep approach.

Our team ensured that we delivered the vision of Friends of Rock Creek’s Environment to the user

Structure that provides a solid foundation for all the developments it will have in the future

Better presentation and easy navigation