by charlene chen margarita garcia rattama valdez
TRANSCRIPT
Costco By
Charlene ChenMargarita Garcia
Rattama Valdez
*membership only*warehouse*provides a wide selection of merchandise2nd largest retail in the U.S.3rd largest in the worldLargest membership warehouse club chain in the U.S.
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Headquarter located*Issaquah Washington U.S.
Membership of Costco
Jeffery Brotman Born in 1943 an American attorney , businessman the co-founder of Costco Wholesale
Corporation joined with Jim Sinegal to plan for a new
wholesale business ( in 1982)The Chairman of the Board for the company
since 1994President/ CEO: Craig Jelinek; CFO: Richard
Galanti
The brief history of Costco First Price Club opened in 1976 , in San
Diego First Costco opened in 1983, in Washington Price Club and Costco merged in 1993It changed name to Costco Wholesale
Corporation in 1999
MarketingMembership only warehouse wholesaleHave large Membership BaseHuge buying powerNo advertisement necessary
Major products and serviceHome products : electronics, furniture,
groceries.Business: credit report, business phone
service Life: business prescription insurance, group
vision plan, life insurance
Why is it successfulI. They have good strategic marketing II. Best productivity III. Good salary for the employeesIV. Unbeatable prices
Experience in CostcoCar– Costco programCar-- Insurance , homeowner insuranceTiresAll my household supplies
Outside its business
Costco giving guideline– children: education, health, human services
Qualifying for Grant : The United Way , Children’s Miracle Network Hospital, Red cross,
Supporting charitable and community activities
Interesting fact CEO’s working rules:
All Kirkland Signature products– equal or better
Offer a savings to the membersContinuous Improvement