by charlene chen margarita garcia rattama valdez

12
Costco By Charlene Chen Margarita Garcia Rattama Valdez

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Page 1: By Charlene Chen Margarita Garcia Rattama Valdez

Costco By

Charlene ChenMargarita Garcia

Rattama Valdez

Page 2: By Charlene Chen Margarita Garcia Rattama Valdez

*membership only*warehouse*provides a wide selection of merchandise2nd largest retail in the U.S.3rd largest in the worldLargest membership warehouse club chain in the U.S.

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Page 3: By Charlene Chen Margarita Garcia Rattama Valdez

Headquarter located*Issaquah Washington U.S.

Page 4: By Charlene Chen Margarita Garcia Rattama Valdez

Membership of Costco

Page 5: By Charlene Chen Margarita Garcia Rattama Valdez

Jeffery Brotman Born in 1943 an American attorney , businessman the co-founder of Costco Wholesale

Corporation joined with Jim Sinegal to plan for a new

wholesale business ( in 1982)The Chairman of the Board for the company

since 1994President/ CEO: Craig Jelinek; CFO: Richard

Galanti

Page 6: By Charlene Chen Margarita Garcia Rattama Valdez

The brief history of Costco First Price Club opened in 1976 , in San

Diego First Costco opened in 1983, in Washington Price Club and Costco merged in 1993It changed name to Costco Wholesale

Corporation in 1999

Page 7: By Charlene Chen Margarita Garcia Rattama Valdez

MarketingMembership only warehouse wholesaleHave large Membership BaseHuge buying powerNo advertisement necessary

Page 8: By Charlene Chen Margarita Garcia Rattama Valdez

Major products and serviceHome products : electronics, furniture,

groceries.Business: credit report, business phone

service Life: business prescription insurance, group

vision plan, life insurance

Page 9: By Charlene Chen Margarita Garcia Rattama Valdez

Why is it successfulI. They have good strategic marketing II. Best productivity III. Good salary for the employeesIV. Unbeatable prices

Page 10: By Charlene Chen Margarita Garcia Rattama Valdez

Experience in CostcoCar– Costco programCar-- Insurance , homeowner insuranceTiresAll my household supplies

Page 11: By Charlene Chen Margarita Garcia Rattama Valdez

Outside its business

Costco giving guideline– children: education, health, human services

Qualifying for Grant : The United Way , Children’s Miracle Network Hospital, Red cross,

Supporting charitable and community activities

Page 12: By Charlene Chen Margarita Garcia Rattama Valdez

Interesting fact CEO’s working rules:

All Kirkland Signature products– equal or better

Offer a savings to the membersContinuous Improvement