By Cahit TASKIN

MGIS 410MGIS 410ELECTRONIC COMMERCEELECTRONIC COMMERCEINFRASTRUCTURE AND INFRASTRUCTURE AND

MANAGEMENTMANAGEMENT

By Cahit TASKIN

e-cicek.nete-cicek.net Established in 1997 by Cem SınayEstablished in 1997 by Cem Sınay 1990 1990 Small florist shop Small florist shop 1997 1997 Amateur web site Amateur web site 2000 2000 Professional e-commerce Professional e-commerce

site ($5000)site ($5000)

By Cahit TASKIN

2003 Statistics:2003 Statistics: Sends flowers to all cities of TurkeySends flowers to all cities of Turkey Sends flowers to 51 countries (by Sends flowers to 51 countries (by

Interflora member florists in these Interflora member florists in these countries) countries)

4000 members who makes at least 1 4000 members who makes at least 1 transactiontransaction

Daily 50 flowersDaily 50 flowers Up to 200 flowers in special days (St. Up to 200 flowers in special days (St.

Valentine’s Day and New Year) Valentine’s Day and New Year)

e-cicek.nete-cicek.net

By Cahit TASKIN

e-cicek.nete-cicek.net Uses Garanti eticaret payment Uses Garanti eticaret payment

systemsystem Thawte SSL certificateThawte SSL certificate No delivery fee for IstanbulNo delivery fee for Istanbul 20% delivery fee for other cities20% delivery fee for other cities Uses Interflora member florists for Uses Interflora member florists for

deliveries to out of Istanbuldeliveries to out of Istanbul

By Cahit TASKIN

e-cicek.nete-cicek.net Other services:Other services:

Reminder serviceReminder service Order tracking serviceOrder tracking service E-cardsE-cards Information about flowersInformation about flowers Information about security of e-Information about security of e-

commercecommerce Planning to send the photo of delivery Planning to send the photo of delivery

by MMSby MMS

By Cahit TASKIN

e-cicek.nete-cicek.net Price of a single rose:Price of a single rose:

florist shop florist shop 5 mil.TL 5 mil.TL e-cicek.net for Turkey e-cicek.net for Turkey 25 mil.TL 25 mil.TL USA & Canada USA & Canada 86 mil. TL 86 mil. TL Europe Europe 76 mil. TL 76 mil. TL Australia Australia 67 mil. TL 67 mil. TL

By Cahit TASKIN

By Cahit TASKIN

tulumba.comtulumba.com ““Turkish amazon.com”Turkish amazon.com” Established to sell Turkish goods to Established to sell Turkish goods to

Turks who live in USA Turks who live in USA Today sells Turkish goods to 40 Today sells Turkish goods to 40

countriescountries Established by Mustafa Atalay and his Established by Mustafa Atalay and his

friends who live in USAfriends who live in USA #1 of 2000 ethnic shopping sites in #1 of 2000 ethnic shopping sites in

the world according to Alexa.comthe world according to Alexa.com

By Cahit TASKIN

tulumba.comtulumba.com In 2003In 2003

42000 products42000 products 3000 members3000 members 4040%% of customers are American of customers are American

In 2004In 2004 53000 products53000 products 9500 visits per day9500 visits per day 5050%% of customers are American of customers are American

By Cahit TASKIN

tulumba.comtulumba.com Turkish booksTurkish books Turkish CdsTurkish Cds Turkish delightTurkish delight BaklavaBaklava Turkish sausageTurkish sausage White cheeseWhite cheese RugRug Prayer beadsPrayer beads

By Cahit TASKIN

tulumba.comtulumba.com Main product Main product

categories:categories: Turkish MediaTurkish Media

Turkish BooksTurkish Books Turkish MusicTurkish Music Turkish MoviesTurkish Movies Turkish MagazinesTurkish Magazines

Turkish FoodTurkish Food Turkish FoodTurkish Food Turkish Tea & CoffeeTurkish Tea & Coffee Divan PatissiereDivan Patissiere

AccessoriesAccessories Evil EyesEvil Eyes Kutahya PorcelainKutahya Porcelain Turkish JewelryTurkish Jewelry Vakko StoreVakko Store

Phone CardsPhone Cards FlowersFlowers

By Cahit TASKIN

tulumba.comtulumba.com USA distributors ofUSA distributors of

VakkoVakko Kutahya PorcelainKutahya Porcelain Divan Patissiere Divan Patissiere

Totally 17 employeesTotally 17 employees 10 in USA10 in USA 7 in Turkey7 in Turkey

By Cahit TASKIN

tulumba.comtulumba.com Community creator for Turks who live in Community creator for Turks who live in

other countriesother countries Introduces Turkish culture to foreignersIntroduces Turkish culture to foreigners

DeliveryDelivery No delivery fee for shoppings over $100 or No delivery fee for shoppings over $100 or

weight less than 50 poundsweight less than 50 pounds Deliveries are from New York in one day for USADeliveries are from New York in one day for USA Delivery of products which are out of stock is in Delivery of products which are out of stock is in

7-14 days7-14 days

By Cahit TASKIN

tulumba.comtulumba.com Points program and member statusPoints program and member status

Beginners – Standard points Beginners – Standard points Elite (spend $500 for last 12 months) – 1.25 times pointsElite (spend $500 for last 12 months) – 1.25 times points Pasha (spend $1000 for last 12 months) – 1.5 times Pasha (spend $1000 for last 12 months) – 1.5 times

pointspoints Sultan (spend $2000 for last 12 months) – 2 times pointsSultan (spend $2000 for last 12 months) – 2 times points Refering to other customer gains 50 points per customerRefering to other customer gains 50 points per customer

Customers can request items which are not Customers can request items which are not currently existcurrently exist

By Cahit TASKIN

By Cahit TASKIN

ReferencesReferences

www.e-cicek.netwww.e-cicek.net www.tulumba.comwww.tulumba.com www.milliyet.com.tr/2003/11/09/business/www.milliyet.com.tr/2003/11/09/business/

bus14.htmlbus14.html www.milliyet.com.tr/2003/11/28/business/www.milliyet.com.tr/2003/11/28/business/

bus12.htmlbus12.html http://www.milliyet.com.tr/2004/09/26/pazar/http://www.milliyet.com.tr/2004/09/26/pazar/

paz08.htmlpaz08.html http://www.hurriyetim.com.tr/haber/http://www.hurriyetim.com.tr/haber/

0,,sid~113@nvid~388226,00.asp0,,sid~113@nvid~388226,00.asp

By Cahit TASKIN

Presented ByPresented By

Cahit TAŞKINCahit TAŞKIN