BY BEN HARTWELL

Spective Scientific, Q1 Analysis

Next

SPECTIVES C I E N T I F I C

TM

Products

AJC-250: Capable of 10x, 20x, 50x, 100x Monocular head Tungsten illumination 2006-2011,

Fluorescent illumination 2012-present

$99.99

AJX-540: Capable of 100x, 200x, 500x,

1000x Binocular head Halogen illumination $249.99

Find proper photo for AJX

NextBack

Expected Revenue / Expenses, AJC-250

Jan

w1

Jan

w2

Jan

w3

Jan

w4

Feb w

1

Feb w

2

Feb w

3

Feb w

4

Mar

w1

Mar

w2

Mar

w3

Mar

w4

05

101520253035404550

RevenueExpenses

Week

Doll

ars

(T

hou

san

ds)

NextBack

Expected Revenue / Expenses, AJX-540

Jan

w1

Jan

w2

Jan

w3

Jan

w4

Feb w

1

Feb w

2

Feb w

3

Feb w

4

Mar

w1

Mar

w2

Mar

w3

Mar

w4

0

5

10

15

20

25

30

RevenueExpenses

Week

Doll

ars

(T

hou

san

ds)

Maybe I should combine this graph w/ previous

NextBack

Issues

Clearly, the AJX isn’t selling as well as we’d hoped. It’s more expensive for us to manufacture. It’s more expensive for the consumer to purchase. Its advantages over the AJC don’t appear to be worth

the price!

Too negative?

NextBack

Solutions

We’ve already decreased the price twice, with no effect.

We’ve made production costs as cheap as possible.

If we make the AJX cheaper, we’ll be selling them at a loss! This is BAD!

What do we do then?

This is meant for the Board of Directors, not 5-year-olds. Should probably explain more elagently

NextBack

Aggressive Marketing!

The customer looks at the AJX and sees a microscope. We should make them see endless possibilities! Show the wonders of science (with CGI, of course) Find some way to work in exotic locales, to brand us as

“adventurous”Sex sells, if necessary

NextBack

Market analysis

Low – GreenModerate – YellowHigh – Red

Spective Scientific

Potential Entrants

Supplies

Buyers

SubstitutesThe Industry

Temp diagram—replace with SmartArt!

NextBack

Target Audiences

Elementary schools: The AJC is a cheap but solid option for elementary schools to buy in bulk.

Middle / high schools: Typically prefer higher-end products, but sometimes go after the AJX.

Colleges: Always go for a much more powerful microscope. Kids: Their parents sometimes buy the AJC for their “junior

scientists.” Adult enthusiasts: They often buy the AJX, but only if they

don’t know better.DON’T insult our own products!

NextBack

Stock prices

Put an ACTUAL chart on here, whenever I get the data from financial…

NextBack

SPECTIVETM

S C I E N T I F I C

I should look through this again, in case I missed something…

Back

BY BEN HARTWELL

Spective Scientific, Q1 Analysis

Next

SPECTIVES C I E N T I F I C

TM

Products

AJC-250: Capable of 10x, 20x, 50x, 100x Monocular head Tungsten illumination 2006-2011,

Fluorescent illumination 2012-present

$99.99

AJX-540: Capable of 100x, 200x, 500x,

1000x Binocular head Halogen illumination $249.99

Find proper photo for AJX

NextBack

Expected Revenue / Expenses, AJC-250

Jan

w1

Jan

w2

Jan

w3

Jan

w4

Feb w

1

Feb w

2

Feb w

3

Feb w

4

Mar

w1

Mar

w2

Mar

w3

Mar

w4

05

101520253035404550

RevenueExpenses

Week

Doll

ars

(T

hou

san

ds)

NextBack

Expected Revenue / Expenses, AJX-540

Jan

w1

Jan

w2

Jan

w3

Jan

w4

Feb w

1

Feb w

2

Feb w

3

Feb w

4

Mar

w1

Mar

w2

Mar

w3

Mar

w4

0

5

10

15

20

25

30

RevenueExpenses

Week

Doll

ars

(T

hou

san

ds)

Maybe I should combine this graph w/ previous

NextBack

Issues

Clearly, the AJX isn’t selling as well as we’d hoped. It’s more expensive for us to manufacture. It’s more expensive for the consumer to purchase. Its advantages over the AJC don’t appear to be worth

the price!

Too negative?

NextBack

Solutions

We’ve already decreased the price twice, with no effect.

We’ve made production costs as cheap as possible.

If we make the AJX cheaper, we’ll be selling them at a loss! This is BAD!

What do we do then?

This is meant for the Board of Directors, not 5-year-olds. Should probably explain more elagently

NextBack

Aggressive Marketing!

The customer looks at the AJX and sees a microscope. We should make them see endless possibilities! Show the wonders of science (with CGI, of course)

Find some way to work in exotic locales, to brand us as

“adventurous”

NextBack

Market analysis

Low – GreenModerate – YellowHigh – Red

Spective Scientific

Potential Entrants

Supplies

Buyers

SubstitutesThe Industry

Temp diagram—replace with SmartArt!

NextBack

Target Audiences

Elementary schools: The AJC is a cheap but solid option for elementary schools to buy in bulk.

Middle / high schools: Typically prefer higher-end products, but sometimes go after the AJX.

Colleges: Always go for a much more powerful microscope. Kids: Their parents sometimes buy the AJC for their “junior

scientists.” Adult enthusiasts: They often buy the AJX, but only if they

don’t know better.DON’T insult our own products!

NextBack

Stock prices

Put an ACTUAL chart on here, whenever I get the data from financial…

NextBack

SPECTIVETM

S C I E N T I F I C

I should look through this again, in case I missed something…

Back

BY BEN HARTWELL

Spective Scientific, Q1 Analysis

Next

SPECTIVES C I E N T I F I C

TM

Products

AJC-250: Capable of 10x, 20x, 50x, 100x Monocular head Tungsten illumination 2006-2011,

Fluorescent illumination 2012-present

$99.99

AJX-540: Capable of 100x, 200x, 500x,

1000x Binocular head Halogen illumination $249.99

Find proper photo for AJX

NextBack

Expected Revenue / Expenses, AJC-250

Jan

w1

Jan

w2

Jan

w3

Jan

w4

Feb w

1

Feb w

2

Feb w

3

Feb w

4

Mar

w1

Mar

w2

Mar

w3

Mar

w4

05

101520253035404550

RevenueExpenses

Week

Doll

ars

(T

hou

san

ds)

NextBack

Expected Revenue / Expenses, AJX-540

Jan

w1

Jan

w2

Jan

w3

Jan

w4

Feb w

1

Feb w

2

Feb w

3

Feb w

4

Mar

w1

Mar

w2

Mar

w3

Mar

w4

0

5

10

15

20

25

30

RevenueExpenses

Week

Doll

ars

(T

hou

san

ds)

Maybe I should combine this graph w/ previous

NextBack

Issues

Clearly, the AJX isn’t selling as well as we’d hoped. It’s more expensive for us to manufacture. It’s more expensive for the consumer to purchase. Its advantages over the AJC don’t appear to be worth

the price!

Too negative?

NextBack

Solutions

We’ve already decreased the price twice, with no effect.

We’ve made production costs as cheap as possible.

If we make the AJX cheaper, we’ll be selling them at a loss! This is BAD!

What do we do then?

This is meant for the Board of Directors, not 5-year-olds. Should probably explain more elagently

NextBack

Aggressive Marketing!

The customer looks at the AJX and sees a microscope. We should make them see endless possibilities! Show the wonders of science (with CGI, of course) Find some way to work in exotic locales, to brand us as

“adventurous”Sex sells, if necessary

Back Next

Market analysis

Low – GreenModerate – YellowHigh – Red

Spective Scientific

Potential Entrants

Supplies

Buyers

SubstitutesThe Industry

Temp diagram—replace with SmartArt!

NextBack

Target Audiences

Elementary schools: The AJC is a cheap but solid option for elementary schools to buy in bulk.

Middle / high schools: Typically prefer higher-end products, but sometimes go after the AJX.

Colleges: Always go for a much more powerful microscope. Kids: Their parents sometimes buy the AJC for their “junior

scientists.” Adult enthusiasts: They often buy the AJX, but only if they

don’t know better.DON’T insult our own products!

NextBack

Stock prices

Put an ACTUAL chart on here, whenever I get the data from financial…

NextBack

SPECTIVETM

S C I E N T I F I C

I should look through this again, in case I missed something…

Back

Aggressive Marketing!

The customer looks at the AJX and sees a microscope. We should make them see endless possibilities! Show the wonders of science (with CGI, of course) Find some way to work in exotic locales, to brand us as

“adventurous”Sex sells, if necessary

NextBack

Aggressive Marketing!

The customer looks at the AJX and sees a microscope. We should make them see endless possibilities! Show the wonders of science (with CGI, of course)

Find some way to work in exotic locales, to brand us as

“adventurous”

NextBack

BY BEN HARTWELL

Spective Scientific, Q1 Analysis

Next

SPECTIVES C I E N T I F I C

TM

I should focus. The Board of Directors will be expecting a top-notch presentation.

BY BEN HARTWELL

Spective Scientific, Q1 Analysis

Next

SPECTIVES C I E N T I F I C

TM

I should focus. The Board of Directors will be expecting a top-notch presentation.

Products

AJC-250: Click on objects to destroy them Monocular head Tungsten illumination 2006-2011,

Fluorescent illumination 2012-present

$99.99

AJX-540: Capable of 100x, 200x, 500x,

1000x Binocular head Halogen illumination $249.99

Why haven’t I found the proper photo yet???

NextBack

What am I doing? This presentation is important!

Expected Revenue / Expenses, AJC-250

Jan

w1

Jan

w2

Jan

w3

Jan

w4

Feb w

1

Feb w

2

Feb w

3

Feb w

4

Mar

w1

Mar

w2

Mar

w3

Mar

w4

05

101520253035404550

RevenueExpenses

Week

Doll

ars

(T

hou

san

ds)

NextBack

Expected Revenue / Expenses, AJX-540

Jan

w1

Jan

w2

Jan

w3

Jan

w4

Feb w

1

Feb w

2

Feb w

3

Feb w

4

Mar

w1

Mar

w2

Mar

w3

Mar

w4

0

5

10

15

20

25

30

RevenueExpenses

Week

Doll

ars

(T

hou

san

ds)

NextBack

Expected Revenue / Expenses, AJX-540

Jan

w1

Jan

w2

Jan

w3

Jan

w4

Feb w

1

Feb w

2

Feb w

3

Feb w

4

Mar

w1

Mar

w2

Mar

w3

Mar

w4

0

5

10

15

20

25

30

RevenueExpenses

Week

Doll

ars

(T

hou

san

ds)

NextBack

NextIssues

Clearly, the AJX isn’t selling as well as we’d hoped. It’s more expensive for us to manufacture. It’s more expensive for the consumer to purchase. Its advantages over the AJC don’t appear to be worth

the price!

Really? That’s the image I use for this slide?

NextBack

STOP WATCHING CAT VIDEOS AND GET TO WORK!!!

Solutions

We’ve already decreased the price twice, with no effect.

We’ve made production costs as cheap as possible.

If we make the AJX cheaper, we’ll be selling them at a loss! This is BAD!

What do we do then?

Next

Aggressive Marketing!

The customer looks at the AJX and sees a microscope. We should make them see endless possibilities! Show the wonders of science (with CGI, of course) Find some way to work in exotic locales, to brand us as

“adventurous”

NextBack

Forget being adventurous. Forget that sunny island photo. Forget everything except this presentation. That’s what I do. That’s who I am.

Market analysis

Low – GreenModerate – YellowHigh – Who cares?

something

Meh

Nope

Whatever

Blah???

NextBack

Blah Blah

Blah blah: Blah BLAH blah blah blah blah blah blah blah Blah / blah blah: BlH FDGFDG SFG sdfgsdfgs: SDFGSDFGSDFGmicSFSDFGe. Ksdfs: Their sdfgsfdgf sfdg fthe AJC for sdfsgdfs.” sdfgfdsg: dsgfdsgfsddsfg k52b55kbhkb0%^(&%^*^&, but

only if they don’t know better.

NextBack

Jan w1

Jan w2

Jan w3

Jan w4

Feb w1

Feb w2

Feb w3

Feb w4

Mar w1

Mar w2

Mar w3

Mar w4

05

101520253035404550

RevenueExpenses

Week

Doll

ars

(T

hou

san

ds)

Next

I

Jan

w1

Jan

w2

Jan

w3

Jan

w4

Feb w

1

Feb w

2

Feb w

3

Feb w

4

Mar

w1

Mar

w2

Mar

w3

Mar

w4

0

5

10

15

20

25

30

RevenueExpenses

Week

Doll

ars

(T

hou

san

ds)

Next

DON’T

Jan w1

Jan w2

Jan w3

Jan w4

Feb w1

Feb w2

Feb w3

Feb w4

Mar w1

Mar w2

Mar w3

Mar w4

05

101520253035404550

RevenueExpenses

Week

Doll

ars

(T

hou

san

ds)

Next

CARE

Jan

w1

Jan

w2

Jan

w3

Jan

w4

Feb w

1

Feb w

2

Feb w

3

Feb w

4

Mar

w1

Mar

w2

Mar

w3

Mar

w4

0

5

10

15

20

25

30

RevenueExpenses

Week

Doll

ars

(T

hou

san

ds)

Next

ABOUT

Jan w1

Jan w2

Jan w3

Jan w4

Feb w1

Feb w2

Feb w3

Feb w4

Mar w1

Mar w2

Mar w3

Mar w4

05

101520253035404550

RevenueExpenses

Week

Doll

ars

(T

hou

san

ds)

Next

PRESENTATIONS

NextHold on there.

I know I’ve been thinking about that pretty little island a lot lately..

Beautiful, isn’t it?.

But wishes and daydreams can only distract me.

Simple question: if I hate this job so much, why don’t I leave for that nice, sunny beach?

I need to pay my bills…

The economy sucks right now…

I’m saving up money for the plane ticket…

WRONG!!!!

I need to pay my bills…

The economy sucks right now…

I’m saving up money for the plane ticket…

I’ll ask again. Why am I still making these presentations after 7 years?I’m afraid of change.

This is all I know now.

I deserve this boring life.

All these answers are correct.

I’m afraid of change.This is all I know

now.I deserve this boring

life.

Making these presentations is what

I’m good at.It’s the only thing I’m

good at.

So now,finally,

I’m going to get back to work.

Alright.No.

No? Why the hell do I care all of a sudden? Just get back to work!

Alright.No.

I’d just get bored of seeing the world! I’d be back here in less than a

month! Alright.NO!

So be it.If I want to visit this island so badly.

I’ll have to work for it!

Bring it!

Avoid spiky

things!

Level 2

Level 3

Alright.No.

I’ve learned my lesson.I’ll abandon all thoughts of

islands and mountains, and get back to work.

BY BEN HARTWELL

Spective Scientific, Q1 Analysis

Next

SPECTIVES C I E N T I F I C

TM

Products

AJC-250: Capable of 10x, 20x, 50x, 100x Monocular head Tungsten illumination 2006-2011,

Fluorescent illumination 2012-present

$99.99

AJX-540: Capable of 100x, 200x, 500x,

1000x Binocular head Halogen illumination $249.99

Find proper photo for AJX

NextBack

Expected Revenue / Expenses, AJC-250

Jan

w1

Jan

w2

Jan

w3

Jan

w4

Feb w

1

Feb w

2

Feb w

3

Feb w

4

Mar

w1

Mar

w2

Mar

w3

Mar

w4

05

101520253035404550

RevenueExpenses

Week

Doll

ars

(T

hou

san

ds)

NextBack

Expected Revenue / Expenses, AJX-540

Jan

w1

Jan

w2

Jan

w3

Jan

w4

Feb w

1

Feb w

2

Feb w

3

Feb w

4

Mar

w1

Mar

w2

Mar

w3

Mar

w4

0

5

10

15

20

25

30

RevenueExpenses

Week

Doll

ars

(T

hou

san

ds)

Maybe I should combine this graph w/ previous

NextBack

Issues

Clearly, the AJX isn’t selling as well as we’d hoped. It’s more expensive for us to manufacture. It’s more expensive for the consumer to purchase. Its advantages over the AJC don’t appear to be worth

the price!

Too negative?

NextBack

Solutions

We’ve already decreased the price twice, with no effect.

We’ve made production costs as cheap as possible.

If we make the AJX cheaper, we’ll be selling them at a loss! This is BAD!

What do we do then?

This is meant for the Board of Directors, not 5-year-olds. Should probably explain more elagently

NextBack

Aggressive Marketing!

The customer looks at the AJX and sees a microscope. We should make them see endless possibilities! Show the wonders of science (with CGI, of course)

NextBack

Market analysis

Low – GreenModerate – YellowHigh – Red

Spective Scientific

Potential Entrants

Supplies

Buyers

SubstitutesThe Industry

Temp diagram—replace with SmartArt!

NextBack

Target Audiences

Elementary schools: The AJC is a cheap but solid option for elementary schools to buy in bulk.

Middle / high schools: Typically prefer higher-end products, but sometimes go after the AJX.

Colleges: Always go for a much more powerful microscope. Kids: Their parents sometimes buy the AJC for their “junior

scientists.” Adult enthusiasts: They often buy the AJX, but only if they

don’t know better.DON’T insult our own products!

NextBack

Stock prices

Put an ACTUAL chart on here, whenever I get the data from financial…

NextBack

SPECTIVETM

S C I E N T I F I C

It’s not quite there, but that’s ok. I have all the time in the world to get this presentation right.

Back

Next

Maybe…

Maybe I should go on a vacation…

I am nothing more than a cog in the machine…But I can be more.

Spective Scientific, Q1 Analysis

A PowerPoint presentation by

Ben Hartwellaka Willy Hoffmann

Exit

Spective Scientific, Q1 Analysis

A PowerPoint presentation by

aka Willy Hoffmann

Exit

Ben Hartwell