by: arianna ferraro brett bradanini drew ehrlich greg circelli vincent finelli
Post on 20-Dec-2015
219 views
TRANSCRIPT
![Page 1: By: Arianna Ferraro Brett Bradanini Drew Ehrlich Greg Circelli Vincent Finelli](https://reader036.vdocuments.mx/reader036/viewer/2022062714/56649d4d5503460f94a2bda0/html5/thumbnails/1.jpg)
Bike Royalty By: Arianna Ferraro Brett Bradanini Drew Ehrlich Greg Circelli Vincent Finelli
![Page 2: By: Arianna Ferraro Brett Bradanini Drew Ehrlich Greg Circelli Vincent Finelli](https://reader036.vdocuments.mx/reader036/viewer/2022062714/56649d4d5503460f94a2bda0/html5/thumbnails/2.jpg)
Mission Statement:Our mission is to be productive and
cooperative as a group everyday, while putting out a great and successful product through Mikes Bikes. Our job as members of the Bike Royalty team is to always strive for the best; whether it be in the production of cycles or for customer satisfaction.
![Page 3: By: Arianna Ferraro Brett Bradanini Drew Ehrlich Greg Circelli Vincent Finelli](https://reader036.vdocuments.mx/reader036/viewer/2022062714/56649d4d5503460f94a2bda0/html5/thumbnails/3.jpg)
Strategy:Produce the highest quality cyclesHigh PR/Advertising (dependant on
type of cycle)Try to monopolize road bike market
![Page 4: By: Arianna Ferraro Brett Bradanini Drew Ehrlich Greg Circelli Vincent Finelli](https://reader036.vdocuments.mx/reader036/viewer/2022062714/56649d4d5503460f94a2bda0/html5/thumbnails/4.jpg)
BrandingThe brand name Bike Royalty is
simple, memorable and distinctive. “Bike Royalty” suggests that our
bikes are of high quality and value. Our customers would not only be
getting a great bike, but one that is reliable and one to be proud of.
![Page 5: By: Arianna Ferraro Brett Bradanini Drew Ehrlich Greg Circelli Vincent Finelli](https://reader036.vdocuments.mx/reader036/viewer/2022062714/56649d4d5503460f94a2bda0/html5/thumbnails/5.jpg)
Our Bikes:Mountain Bike- “The King 1.6”
Distributed 2008Upgraded: 2016
Road Bike- “Emperor 1.5”Distributed 2012
Upgraded 2015
![Page 6: By: Arianna Ferraro Brett Bradanini Drew Ehrlich Greg Circelli Vincent Finelli](https://reader036.vdocuments.mx/reader036/viewer/2022062714/56649d4d5503460f94a2bda0/html5/thumbnails/6.jpg)
The King 1.6
![Page 7: By: Arianna Ferraro Brett Bradanini Drew Ehrlich Greg Circelli Vincent Finelli](https://reader036.vdocuments.mx/reader036/viewer/2022062714/56649d4d5503460f94a2bda0/html5/thumbnails/7.jpg)
Emperor 1.5
![Page 8: By: Arianna Ferraro Brett Bradanini Drew Ehrlich Greg Circelli Vincent Finelli](https://reader036.vdocuments.mx/reader036/viewer/2022062714/56649d4d5503460f94a2bda0/html5/thumbnails/8.jpg)
Things we did Well:Buy EquityIssued good dividendFrequently upgraded old
products
![Page 9: By: Arianna Ferraro Brett Bradanini Drew Ehrlich Greg Circelli Vincent Finelli](https://reader036.vdocuments.mx/reader036/viewer/2022062714/56649d4d5503460f94a2bda0/html5/thumbnails/9.jpg)
Stockholder Value (SHV):
1 2 3 4 5 6 7 8 90
5
10
15
20
25
30
35
40
45
$9.30 $10.39 $10.09$7.68 $7.16
$14.22
$20.03
$28.10
ROY Shareholder Value (SHV)
Earn
ings
in d
oll
ars
$39.49
![Page 10: By: Arianna Ferraro Brett Bradanini Drew Ehrlich Greg Circelli Vincent Finelli](https://reader036.vdocuments.mx/reader036/viewer/2022062714/56649d4d5503460f94a2bda0/html5/thumbnails/10.jpg)
Mistakes and Lessons Learned:Selling Capacity2 Markets: Great in the short run, not
in the long run