naturally seedless naturally select

PRESS RELEASEJUNE 2017

new

label by apnm

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HISTORY OVERVIEW : ROOTS AT THE HEART OF MOROCCO

The Nadorcott mandarin tree draws its roots from the heart of Morocco...Discovered in 1982 in Morocco, the Nadorcott mandarin tree is the outcome of the INRA research program (National Institute of Agricultural Research) in Afourer station, located in the region of Beni-Mellal in Morocco, as well as the extensive work undertaken by les Domaines Agricoles, since the beginning of the 90s, which confirmed the self-sterility of this variety.This new variety of mandarin, discovered by the researcher Nadori El Bachir, is the result of a natural hybridization of Murcott variety (mandarin tree).Thence, Nadorcott was chosen as a trade name, combining both Nadori and Murcott.

Nadorcott Mandarin, also known as Afourer refering to the research station where the variety was discovered, was selected and planted for the first time by les Domaines Agricoles in 1990.

Thanks to the collaboration between “INRA” and “les Domaines Agricoles” in the field of citrus cultivation, this late season variety of mandarin tree was developed, which will distinguish the contemporary history of the Mediterranean citrus cultivation.

A NATURAL SEEDLESS MANDARIN Over time, researchers have noticed that Nadorcott mandarin tree was self-sterile.Indeed, if the Nadorcott mandarin tree is planted in isolation, away from a pollination with other varieties, the fruits produced are seedless! The Moroccan Nadorcott is thus produced in 100% isolated and regularly controlled orchards. Morocco is the only soil in the world preserving this 100% natural feature.

THE ONLY AUTHENTIC NADORCOTT FROM MOROCCO

Nadorcott mandarin is produced in Morocco in the regions of Chichaoua, Marrakech, Souss, Agadir

MarrakechSafi

Chichaoua Agafay

Aoulouz

GharbRabatFès

Gharb, Safi and Beni-Mellal. The production of the Nadorcott mandarin takes place from January to late April, which allows its commercialization from mid-January to mid-May, and therefore create a late availability on the shelves unlike other mandarin varieties.

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Nadorcott mandarin is produced in Morocco in the regions of Chichaoua, Marrakech, Souss, Gharb, Safi and Beni-Mellal. The production of Nadorcott mandarin takes place from January to late April, which allows its commercialization from mid-January to mid-May, and therefore its late availability on the shelves unlike other mandarin varieties.

APNM, MOROCCAN ASSOCIATION OF NADORCOTT PRODUCERS:The APNM joins all the Moroccan Nadorcott producers holding a production license. Its main mission is to preserve and promote the Nadorcott mandarin tree variety in Morocco. The APNM ensures that the products features and quality fulfill adequately the specifications requirements set by Morocco Nadorcott Seedless® label, such as the isolation of orchards to avoid having fruits with seeds.

The APNM does also federate producers through sharing cultural practices and technical know-how to improve continuously the quantitative but above all qualitative production of Nadorcott and

the intrinsic quality of the fruit.

Finally, the Moroccan Association of Nadorcott Producers also promotes the Nadorcott variety of Morocco through the Morocco Nadorcott Seedless® label.

JANUARY FEBRUARY MARCH APRIL MAY

Marketing period

Production period

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Proud of the exceptional quality of this unique fruit grown in the heart of its original soil, the APNM, Moroccan Association of Nadorcott Producers, launched in January 2016, the label Morocco Nadorcott Seedless®.This label guarantees the exceptional flavour of this mandarin as well as the consistency of its visual and taste features not only throughout

the season, but season after season as well.This new label enhances the original growing area of this mandarin variety as well as the guarantee of a natural tasty, seedless fruits.A wide-ranging communication plan was launched to establish this label as a synonym of requirement, quality and trust.

MOROCCO NADORCOTT SEEDLESS®, A NEW LABEL

MOROCCO NADORCOTT SEEDLESS® COMMITMENTS

A CONTROLLED AND CERTIFIED SECTOR

Moroccan Nadorcott mandarin’s plants are certified pathogen-free and come from approved tree nurseries that ensure a highly demanding quality control from seed to plant carried out by an independent control company.Fruits bearing the Morocco Nadorcott Seedless® label are produced in isolated orchards, at least around 5 kilometers of other compatible citrus fruits. This isolation inhibits cross-pollination of the Nadorcott trees with other citrus fruits varieties and guarantees Nadorcott’s self-sterility, and thus the absence of seeds in the fruits.From production to distribution, the Morocco Nadorcott Seedless® label guarantees flawless traceability and a premium quality fruit thanks to the compliance with accurate and strict specifications, particularly:

- Identification system ensuring the traceability of the Nadorcott variety to the source.- The implementation of a specific system ‘‘GESVATEC’’ which provides an additional

guarantee of the origin and the authenticity of the fruit for exports.- Draconian checks at the packaging stations (carried out by an independent control

company).- Control of the variety authenticity by the Independent Establishment of Control &

Coordination of Exportations (EACCE).

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CROP MANAGEMENT IN FAVOR OF SUSTAINABLE DEVELOPMENT The Moroccan Nadorcott producers are committed to farm their orchards in a way that rationalizes the use of fertilizers and treatment products and gives priority to environmentally friendly methods.These techniques are based on observation, prophylaxis and biological control, in other words, the use of natural preventive such as friendly-insects to protect the crops from damaging pests.The production units are certified according to a strict repository, internationally recognized, including the “GLOBALGAP” certification, as for the majority of it, it is still on going for a “Nature Choice” certification.

160 licensed producers

NADORCOTT IN FIGURES

105 000 T exported in 2015/2016

4 months of production

5 months of marketing

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MOROCCO NADORCOTT SEEDLESS® MANDARIN TREE - A LATE SEASON EASY PEELER NATURALLY SEEDLESS AND TASTY

Morocco Nadorcott Seedless® stands out by its exceptional taste thanks to its juicy, sweet and aromatic flesh combined with a perfect balance between sweetness and acidity.The intense orange color, smooth skin and beautifully flattened shape make the Morocco Nadorcott Seedless® Mandarin a very seductive fruit.

Being naturally seedless and easy peeling, Nadorcott mandarin is popular among consumers all over the world.Finally, in addition to its excellent shelf life, its late production allows a commercial availability from mid-January to mid-May, satisfying both consumers and distributors.

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14 0

07

120 000

23 6

27

13 9

81 38

66

4

42

080

20152016

68

450

64

711 9

8 77

7

105

890

NADORCOTT MANDARIN, A FUTURE-ORIENTED FRUITIn addition to guaranteeing a genuine, seedless and tasty fruit, the Moroccan Association of Nadorcott Producers (APNM) is in charge of ensuring the marketing development of the Nadorcott variety in Morocco, but more specifically on the international level. This growth entails the implementation of measures and a common strategy to all producers aimed at establishing and increasing the reputation of the Moroccan Nadorcott Mandarin tree, and its Morocco Nadorcott Seedless® label throughout the world.This strategy has generated in that way a continued growth in terms of exported volumes since 2007.

Moroccan nadorcott export voluMes in tons

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Visuals available upon request or on the website:

www.morocco-nadorcott-seedless.com