By By

Anita N. JenningsAnita N. Jennings

Demographic Changes Impact of Technology Education Access to Information Social Media

Drivers to Change

An environmental scan is a review of current

and anticipated factors and conditions that impact your library, community, group or organization.

Environmental Scan

Internal Analysis

External Analysis

Strengths Weaknesses

Opportunities Threats

SWOT Analysis Framework Environmental Scan

Better understanding of trends Better able to forecast services needed Ability to position library to meet changes Ability to identify internal and external factors

Benefits of an Environmental Scan

SWOT ANALYSIS: Your Library's Strengths, Weaknesses, Opportunities, and Threats

STRENGTHSWhat are your library’s strongest contributions to your community?What does your library do that no one else does?What do your users like best about your library?

WEAKNESSESIn what areas does your library have fewer resources than you need?What else needs improvement?What do your users wish you did better?

OPPORTUNITIESWhat could you do if only your library had the resources to do it?What is happening in the world now that you would like to take advantage of?How can your strengths open doors to opportunities for your library?

THREATSWhat is happening in the world that could impact your library negatively?What library services are provided elsewhere with greater ease for users?What weaknesses leave you vulnerable to cuts in or competition for your services?

http://www.ala.org/advocacy/swot-analysis-your-librarys-strengths-weaknesses-opportunities-and-threats accessed 10/19/15

Library Board of Directors Trustees Friends of the Library Library Staff Community Groups Community Stakeholders Teen Groups

Who Should be Involved in SWOT?

Where are we now? Where do we want to go? How are we going to get there?

Gap Analysis

Attend community groups and meetings Talk with organizations who already have a

relationship with the library Talk to organizations that book the meeting

rooms Present at local membership meetings

Ways to Identify Partners

Family Support Employment Services Educational Opportunities Recreational Opportunities Community Outreach

Advantages of Community Partnerships

Other Departments Community Groups Non-Profits Private Businesses Chamber of Commerce Schools Colleges and Universities

Potential Partners

Wickham Avenue Alliance Denbigh Youth Alliance C.R.I.M.E.-Creating Responsibility in my

Environment

Successful Partnerships

ABCD Training Harwood Institute Training 2015 Public Library Association (PLA)

Leadership Academy

Training Resources Used

Recognition

In 2013, Pearl Bailey Library received the award from the President's Committee on the Arts and the Humanities and three partner agencies: the Institute of Museum and Library Services, the National Endowment for the Arts and the National Endowment for the Humanities for our youth programming.

Community Award

Pearl Bailey Library received the Outstanding Community Service Award from the Office of Human Affairs in 2014.

Questions