by: ally moskitis, stephanie schappert, abigail oxenreiter, and dan pang
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By: Ally Moskitis, Stephanie Schappert, Abigail Oxenreiter, and Dan Pang. Today’s Specials. Mission Statement. - PowerPoint PPT PresentationTRANSCRIPT
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By: Ally Moskitis, Stephanie Schappert, Abigail Oxenreiter, and Dan Pang
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Today’s Specials
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“At DoughBar, our mission is to offer the
Main Line community the coffee and
doughnut experience that each person
cherishes whether they are enjoying our
cozy at-home dining experience or taking
our products on-the-go.”
Mission Statement
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Core Competencies Deliver superior tasting and high quality food and
beverages
Create a friendly environment where customers feel welcome and personally acknowledged
Extend hours to accommodate for early risers and night owls
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Environmental Scanning:SWOT Analysis
Strengths: Hours of operation Location High-quality products “At-home” atmosphere Friendly and polite staff
Weaknesses: No existing customer base No cost benefits – we cannot
achieve high economies of scale
Opportunities: Menu expansion Gaining patronage from
multiple local universities Personalized service creating a
loyal customer base
Threats: Economic recession Competition from direct and
indirect competitors Battling pre-established brand
loyalties & consumption habits
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Perceptual Map
High $Low $
Low Atmosphere Appeal
High Atmosphere Appeal
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Target MarketMorning CommutersLocal residentsStudentsIn particular:
o Meno Ages 25-34
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Demand Management Customer Forecasting
o Dunkin Donuts and local competitorso First week of operation sample
Sales Forecastingo Total # orders o Total # doughnutso Total # juiceso Total # coffees
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Demand Management Future Business Forecasting
o Judgment methodso Time-series methods
Queue Managemento 2-3 workers per shifto DoughBar set up
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Supply Chain Inventory Management
Our Supplierso MADC• Pillsbury• General Foods• Rich Products• Tropicana• Peet’s Coffee
Waste o CHOC of Norristown
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Operations Strategy Manufacturing Structure
o Large Batch• For large quantity of doughnut “base”
o Small Batch• Split large batch into branches for different toppings
Service Structureo Hybrid Office• Coffee: Customizable and employees follow specific
instructions• Donut: Standardized
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Capital Intensity Equipment
o Doughnut Machines – Belshaw-Adamatico Expresso Machine: Trenton China
Employeeso Higher compensation for handling multiple tasks
Designo Capture an “At-Home” atmosphereo Furniture Supplier: Ikea
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#1#2
#3
#4
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Quality Strategy“Quality is never an accident; it is always the
result of high intention, sincere effort, intelligent direction, and skillful execution; it represents
the wise choice of many alternatives.”
-William A. Foster
6σ
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SummaryAfter analyzing the market, forecasting demand, mapping out operations, and planning quality control, we believe DoughBar will be a successful business in the Villanova community.
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References Fisher, Carly. “Dollars to Doughnuts.” Food Fanatics. US Foods. Fall 2012.
27 November 2013. http://foodfanatics.usfoods.com/food/dollars-to-doughnuts
Wall, Bethany. (2012). Coffee Houses and Donut Shops. Mintel, US October 2012. Retrieved November 9, 2013, from http://academic.mintel.com.ezp1.villanova.edu/display/590737/?highlight=true.
Fast Food Menu Prices. 28 November 2013. http://www.fastfoodmenuprices.com/