Be Yourself, Because Everyone Else Is Already Taken

Tips & Tricks on how to create YOUR PERSONAL BRAND

Who are YOU?To whom are YOU addressing to?

What’s your differentiator?

what are you selling?

Start thinking of yourself as a brand

Hi there! I’m Cerina Ratiu From Molecule F!

I like being me. Besides, I’m the only Cerina Ratiu out there —which makes me, my thoughts, my personality and my style 100% original.

RULE 1BE THE GREATEST YOU IN YOUR PERSONAL &

PROFESSIONAL LIFE

RULE 2CREATE A STORY THAT MATTERS BY LIVING BOTH

OF THESE LIVES

REAL LIFE VS SOCIAL MEDIA LIFE

ISN’T IT THE SAME THING?

DO’S• BE PRESENT. KEEP YOUR SOCIAL MEDIA ACCOUNTS UPDATED DAILY• BUILD A RELEVANT CROWD. BE SELECTIVE ON WHO YOU WATCH. BE

CAREFUL ON WHO’S WATCHING YOU• KEEP THE RIGHT BALANCE BETWEEN PROFESSIONAL AND PERSONAL

POSTS• EXPRESS YOUR OPINIONS

DON’TS• BE A LIKER• ACT LIKE A PREDEFINED CARACHTER• LIVE THE FLAWLESS LIFE

CONNECTING PEOPLE BUTTON ACTIVATED

BE THE ONE WHO:

KNOWS EVERYBODYHANGS OUT WITH EVERYBODY

GIVES A “HOW YOU’VE BEEN” CALLKNOWS WHEN TO SPEAKKNOWS WHEN TO LISTEN

DOESN’T GOSSIPIS RELIABLE

HAS THE COOLEST NEWSSMILES ALL DAY LONG

IS FRIENDLY WITH EVERYONEIS FRIENDS WITH NO ONE

YOU ARE

YOUR TIMELESS PROJECT

&

YOUR MOST IMPORTANT CLIENT

REINVENT YOURSELF CONSTANTLY

BUT

DON’T LOOSE THE TRUE YOU

AUTHENTICITY IS THE KEY

THANK YOU!