bw news faq
TRANSCRIPT
FREQUENTLY ASKED QUESTIONS
Q What is a News Capsule
A A News Capsule is an interactive digital platform that houses videos images press releases documents and links to social media networks websites and transactions in one highly sharable unit
Q How long does News Capsules remain active
A News Capsules remain live for at least one year with updates and reporting available within the first 90 days
Q Do you have an example of a News Capsule within a Business Wire news release
A You can view a News Capsule in a news release here
Q Will Business Wire media outlets accept a News Capsule
A All media outlets have the option to do so Itrsquos up to each outlet to determine what can getembedded in their platform The News Capsule is the only interactive unit that is embeddable in a distributed press release See example
Q How do I embed my Capsule
A At the bottom of the News Capsule is an ldquoEmbedrdquo button Using that embed code you can embed your News Capsule directly into a website or blog with its full interactivity Here is short video that shows you how
Q Do you have an example of a News Capsule embedded on another website
A You can view a News Capsule embedded on a website here
Q Can I email my News Capsule
A Yes You can simply click on the ldquoEmailrdquo button at the bottom of the News Capsule
NEWS CAPSULE ndash FAQ
Q How long does it take to create a News Capsule
A A News Capsule can be developed within 48 business hours (M-F 9am-7pm ET)
Q Are there News Capsule templates provided to choose from
A Yes there are 4 templates from which to choose which can be found in the News Capsule Playbook
Q What file sizes do I need
A Videos MP4 or MOV file format 1280x720 (high-res) Logos up to 200x67px Images minimum resolution of 72dpi
Q Is the cost of the press release distribution included in the cost of the News Capsule
A No you can choose any distribution option amp the cost the will be standard Business Wire rates Contact your BW representative for 2015 rates
Q Does a press release count as one of the assets in my News Capsule
A No The press release will appear in the press release tab of the News Capsule and does not account as one of the assets
Q What if we want more than 14 assets in our News Capsule
A Additional assets can be added at a cost of $195 each and can be placed in the other tabs of the News Capsule (meaning they could go in the Videos tab Images tab etc)
Q When are the reports available
A The reports are available approximately two hour after the release is made live Some of the third-party data comes from the service on a delay of 2ndash24 hours (depending on the service)
NEWS CAPSULE ndash FAQ
Q Where do we find our News Capsule reports
A Log into your Business Wire account via httpsecurebusinesswirecom go to Reports then Order History then select the NewsTrak report for the releasecapsule you want to see
Q Are there guaranteed views of a News Capsule
A For an additional charge a News Capsule can have a guaranteed audience
Q How are News Capsules updated
A You can contact your Business Wire representative to arrange updates
Q What if I want to make updates after 90 days
A To make further updates to the capsule after 90 days the cost to do so is $275hour (1 hour minimum)
Q Whatrsquos the difference between a Multimedia News Release (MNR) and News Capsule
A The News Capsule does everything that the MNR does but goes far beyond the MNR by turning your news release into a content marketing tool that can be embedded monitored measured and updated across all digital channels
Q How does the pricing compare to an MNR
A The News Capsule is currently priced comparable to the MNR
Q What if I donrsquot have assets to populate my News Capsule
A Business Wire has production capabilities and can help with any sort of content creation (video images infograms infographics PDF PowerPoint)
NEWS CAPSULE ndash FAQ
BUSINESSWIRECOM | COPYRIGHTcopy 2014 BUSINESS WIRE
Q What is a News Capsule
A A News Capsule is an interactive digital platform that houses videos images press releases documents and links to social media networks websites and transactions in one highly sharable unit
Q How long does News Capsules remain active
A News Capsules remain live for at least one year with updates and reporting available within the first 90 days
Q Do you have an example of a News Capsule within a Business Wire news release
A You can view a News Capsule in a news release here
Q Will Business Wire media outlets accept a News Capsule
A All media outlets have the option to do so Itrsquos up to each outlet to determine what can getembedded in their platform The News Capsule is the only interactive unit that is embeddable in a distributed press release See example
Q How do I embed my Capsule
A At the bottom of the News Capsule is an ldquoEmbedrdquo button Using that embed code you can embed your News Capsule directly into a website or blog with its full interactivity Here is short video that shows you how
Q Do you have an example of a News Capsule embedded on another website
A You can view a News Capsule embedded on a website here
Q Can I email my News Capsule
A Yes You can simply click on the ldquoEmailrdquo button at the bottom of the News Capsule
NEWS CAPSULE ndash FAQ
Q How long does it take to create a News Capsule
A A News Capsule can be developed within 48 business hours (M-F 9am-7pm ET)
Q Are there News Capsule templates provided to choose from
A Yes there are 4 templates from which to choose which can be found in the News Capsule Playbook
Q What file sizes do I need
A Videos MP4 or MOV file format 1280x720 (high-res) Logos up to 200x67px Images minimum resolution of 72dpi
Q Is the cost of the press release distribution included in the cost of the News Capsule
A No you can choose any distribution option amp the cost the will be standard Business Wire rates Contact your BW representative for 2015 rates
Q Does a press release count as one of the assets in my News Capsule
A No The press release will appear in the press release tab of the News Capsule and does not account as one of the assets
Q What if we want more than 14 assets in our News Capsule
A Additional assets can be added at a cost of $195 each and can be placed in the other tabs of the News Capsule (meaning they could go in the Videos tab Images tab etc)
Q When are the reports available
A The reports are available approximately two hour after the release is made live Some of the third-party data comes from the service on a delay of 2ndash24 hours (depending on the service)
NEWS CAPSULE ndash FAQ
Q Where do we find our News Capsule reports
A Log into your Business Wire account via httpsecurebusinesswirecom go to Reports then Order History then select the NewsTrak report for the releasecapsule you want to see
Q Are there guaranteed views of a News Capsule
A For an additional charge a News Capsule can have a guaranteed audience
Q How are News Capsules updated
A You can contact your Business Wire representative to arrange updates
Q What if I want to make updates after 90 days
A To make further updates to the capsule after 90 days the cost to do so is $275hour (1 hour minimum)
Q Whatrsquos the difference between a Multimedia News Release (MNR) and News Capsule
A The News Capsule does everything that the MNR does but goes far beyond the MNR by turning your news release into a content marketing tool that can be embedded monitored measured and updated across all digital channels
Q How does the pricing compare to an MNR
A The News Capsule is currently priced comparable to the MNR
Q What if I donrsquot have assets to populate my News Capsule
A Business Wire has production capabilities and can help with any sort of content creation (video images infograms infographics PDF PowerPoint)
NEWS CAPSULE ndash FAQ
BUSINESSWIRECOM | COPYRIGHTcopy 2014 BUSINESS WIRE
Q How long does it take to create a News Capsule
A A News Capsule can be developed within 48 business hours (M-F 9am-7pm ET)
Q Are there News Capsule templates provided to choose from
A Yes there are 4 templates from which to choose which can be found in the News Capsule Playbook
Q What file sizes do I need
A Videos MP4 or MOV file format 1280x720 (high-res) Logos up to 200x67px Images minimum resolution of 72dpi
Q Is the cost of the press release distribution included in the cost of the News Capsule
A No you can choose any distribution option amp the cost the will be standard Business Wire rates Contact your BW representative for 2015 rates
Q Does a press release count as one of the assets in my News Capsule
A No The press release will appear in the press release tab of the News Capsule and does not account as one of the assets
Q What if we want more than 14 assets in our News Capsule
A Additional assets can be added at a cost of $195 each and can be placed in the other tabs of the News Capsule (meaning they could go in the Videos tab Images tab etc)
Q When are the reports available
A The reports are available approximately two hour after the release is made live Some of the third-party data comes from the service on a delay of 2ndash24 hours (depending on the service)
NEWS CAPSULE ndash FAQ
Q Where do we find our News Capsule reports
A Log into your Business Wire account via httpsecurebusinesswirecom go to Reports then Order History then select the NewsTrak report for the releasecapsule you want to see
Q Are there guaranteed views of a News Capsule
A For an additional charge a News Capsule can have a guaranteed audience
Q How are News Capsules updated
A You can contact your Business Wire representative to arrange updates
Q What if I want to make updates after 90 days
A To make further updates to the capsule after 90 days the cost to do so is $275hour (1 hour minimum)
Q Whatrsquos the difference between a Multimedia News Release (MNR) and News Capsule
A The News Capsule does everything that the MNR does but goes far beyond the MNR by turning your news release into a content marketing tool that can be embedded monitored measured and updated across all digital channels
Q How does the pricing compare to an MNR
A The News Capsule is currently priced comparable to the MNR
Q What if I donrsquot have assets to populate my News Capsule
A Business Wire has production capabilities and can help with any sort of content creation (video images infograms infographics PDF PowerPoint)
NEWS CAPSULE ndash FAQ
BUSINESSWIRECOM | COPYRIGHTcopy 2014 BUSINESS WIRE
Q Where do we find our News Capsule reports
A Log into your Business Wire account via httpsecurebusinesswirecom go to Reports then Order History then select the NewsTrak report for the releasecapsule you want to see
Q Are there guaranteed views of a News Capsule
A For an additional charge a News Capsule can have a guaranteed audience
Q How are News Capsules updated
A You can contact your Business Wire representative to arrange updates
Q What if I want to make updates after 90 days
A To make further updates to the capsule after 90 days the cost to do so is $275hour (1 hour minimum)
Q Whatrsquos the difference between a Multimedia News Release (MNR) and News Capsule
A The News Capsule does everything that the MNR does but goes far beyond the MNR by turning your news release into a content marketing tool that can be embedded monitored measured and updated across all digital channels
Q How does the pricing compare to an MNR
A The News Capsule is currently priced comparable to the MNR
Q What if I donrsquot have assets to populate my News Capsule
A Business Wire has production capabilities and can help with any sort of content creation (video images infograms infographics PDF PowerPoint)
NEWS CAPSULE ndash FAQ
BUSINESSWIRECOM | COPYRIGHTcopy 2014 BUSINESS WIRE
BUSINESSWIRECOM | COPYRIGHTcopy 2014 BUSINESS WIRE