buzzcity media kit dec07
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TRANSCRIPT
Media Kit
BuzzCity PTE Ltd. 2007
Intro
Buzzcity is a developer of global wireless communities and consumer services. Our primary offering is myGamma, mygamma.com,
Through the success of myGamma, Buzzcity now operates one of the largest Mobile Internet Advertising Networks in the industry
...Delivering you the right traffic, at the right time, in the right place, and most importantly, on the right handset!
BuzzCity PTE Ltd. 2007
Network in Numbers
• Europe : 65 million impressions per month• Worldwide over 1 Billion impressions per month•More than 1,800 Publishers and growing at a rate of 15% per month• Average 2.50% CTR• Categorized inventory: General, Adult, Gaming, etc…
BuzzCity PTE Ltd. 2007
65 million page views in Europe65 million page views in Europe
BuzzCity PTE Ltd. 2007
Ad Serving Technology
Ability to target by: • User’s country of origin• User’s Operator• User’s Handset Manufacturer• User’s Handset OS Platform
BuzzCity PTE Ltd. 2007
Advertising Products
A true bidding environment enforced by state of the art optimizing robots for:
•Graphical Banners •Text Banners•Click-To-Call•Opt In
BuzzCity PTE Ltd. 2007
21Banners & Text Ads
Graphical banners are complemented by text banners Graphical banners are 110 x 35 pixels & <5K in weight
Text banners are 34 characters including spaces
User is presented with banner or text on Mobile Internet sites
When clicked, user is redirected to partner’s wireless site.
BuzzCity PTE Ltd. 2007
21Click-to-Call
User is presented with banner or Text on Mobile Internet sites
When clicked, user is redirected to a landing page with promotional copy
3When clicked, a call is automatically made
BuzzCity PTE Ltd. 2007
21Opt-In
User is presented with banner on Mobile Internet sites
When clicked, user is redirected to Multiple entry form
BuzzCity PTE Ltd. 2007
Pricing Model
Pay for Clicks only•Bid for each click
•USD $0.01 per click•Online Buys
•Minimum buy USD $20.00•Set your daily budget
•Online Reports•Optimize and manage campaigns
CPM Rates available as well (varies per territory)
BuzzCity PTE Ltd. 2007
Campaign Creation1. Register @ partner.buzzcity.com
& find My Campaigns on dashboard.
2. Add a New Campaign
3. Define Campaign name / description
4. Set start and end date
5. Set your daily budget
6. Select countries, phone make & channels to target.
7. Upload Banner and set target URL
8. (Repeat for each banner campaign)
9. Add ads credit to launch
10. (Top up to extend campaigns)
BuzzCity PTE Ltd. 2007
Campaign Management
1. Export-able daily reports on
• Spending
• Exposures & Clicks
• Click thru rates
• Individual Campaign
2. Detailed Click logs
• Individual click activity
3. Click Analytics
• Demographic analyses of clicks
BuzzCity PTE Ltd. 2007
Some of our partners
Some of our partners
Some of our partners
sites
• bewoopi.com•waptrick.com• magbird.com • shinsoft.brinkster.net/wap• wap.xana.az• www.mobege.com/wap• wap.pix4mms.com• xpow3r.wapamp.eu• wap.abphone.com• wap.dream3r.com• wap.jiwang.org• buzzed.co.uk• pinoy9.com • wap.uploadmob.com
BuzzCity PTE Ltd. 2007