retailing

independent retailers

chain stores

franchise

gross margin

department store

buyer

specialty store

supermarket

scrambled merchandising

Chapter 13 Chapter 13

Chapter 13 Chapter 13

Chapter 13 Chapter 13

Chapter 13 Chapter 13

Chapter 13 Chapter 13

A store housing several departments under one roof.

A department head who selects themerchandise for his or her department and mayalso be responsible for promotion andpersonnel.

A retail store specializing in a given type ofmerchandise.

A large, departmentalized, self-service retailerthat specializes in food and some nonfood items.

The tendency to offer a wide variety of non-traditional goods and services under one roof.

All the activities directly related to the sale ofgoods and services to the ultimate consumer forpersonal, nonbusiness use.

Retailers owned by a single person orpartnership and not operated as part of a largerretail institution.

Stores owned and operated as a group by asingle organization.

The right to operate a business or to sell aproduct.

The amount of money the retailer makes as apercentage of sales after the cost of goods soldis subtracted.

Chapter 13 Chapter 13

Chapter 13 Chapter 13

Chapter 13 Chapter 13

Chapter 13 Chapter 13

Chapter 13 Chapter 13

drugstore

convenience store

discount store

full-line discount stores

mass merchandising

supercenter

specialty discount store

category killers

warehouse membership clubs

off-price retailer

Chapter 13 Chapter 13

Chapter 13 Chapter 13

Chapter 13 Chapter 13

Chapter 13 Chapter 13

Chapter 13 Chapter 13

A retail store that combines groceries andgeneral merchandise goods with a wide range ofservices.

A retail store that offers a nearly completeselection of single-line merchandise and usesself-service, discount prices, high volume, andhigh turnover.

Specialty discount stores that heavily dominatetheir narrow merchandise segment.

Limited-service merchant wholesalers that sella limited selection of brand-name appliances,household items, and groceries on a cash-and-carry basis to members, usually smallbusinesses and groups.

A retailer that sells at prices 25 percent or morebelow traditional department store pricesbecause it pays cash for its stock and usuallydoesn’t ask for return privileges.

A retail store that stocks pharmacy-relatedproducts and services as its main draw.

A miniature supermarket, carrying only a limitedline of high-turnover convenience goods.

A retailer that competes on the basis of lowprices, high turnover, and high volume.

A retailer that offers consumers very limitedservice and carries a broad assortment of well-known, nationally branded “hard goods.”

A retailing strategy using moderate to low priceson large quantities of merchandise and lowerlevel of service to stimulate high turnover ofproducts.

Chapter 13

Chapter 13 Chapter 13

Chapter 13 Chapter 13

Chapter 13 Chapter 13

Chapter 13 Chapter 13

Chapter 13

factory outlet

nonstore retailing

automatic vending

direct retailing

direct marketing (direct-response marketing)

telemarketing

online retailing

franchisor

franchisee

retailing mix

Chapter 13 Chapter 13

Chapter 13 Chapter 13

Chapter 13 Chapter 13

Chapter 13 Chapter 13

Chapter 13 Chapter 13

The use of the telephone to sell directly toconsumers.

A type of shopping available to consumers withpersonal computers and access to the Internet.

The originator of a trade name, product,methods of operation, and so on that grantsoperating rights to another party to sell itsproduct.

An individual or business that is granted theright to sell another party’s product.

A combination of the six Ps—product, place,promotion, price, presentation, and personnel—to sell goods and services to the ultimateconsumer.

An off-price retailer that is owned and operatedby a manufacturer.

Shopping without visiting a store.

The use of machines to offer goods for sale.

The selling of products by representatives whowork door-to-door, office-to-office, or at homeparties.

Techniques used to get consumers to make apurchase from their home, office, or anothernonretail setting.

Chapter 13 Chapter 13

Chapter 13 Chapter 13

Chapter 13 Chapter 13

Chapter 13 Chapter 13

Chapter 13 Chapter 13

product offering

destination stores

atmosphere

Chapter 13

Chapter 13

Chapter 13

The mix of products offered to the consumer bythe retailer; also called the product assortment ormerchandise mix.

Stores that consumers purposely plan to visit.

The overall impression conveyed by a store’sphysical layout, decor, and surroundings.

Chapter 13

Chapter 13

Chapter 13