buybastroptx instagram photo walk report
DESCRIPTION
This report details the final results of the BuyBastropTX Instagram Photo Walk held November 1, 2014.TRANSCRIPT
Photo Walk Report
Buy Bastrop TX
Instagram Photo Walk
November 1, 2013
The Project
Bastrop Economic Development engaged Sarah T. Page Consulting, LLC to develop and implement an Instagram photo walk. The photo walk coincided with the First Friday Art Walk on November 1, 2013. All activities were designed to create awareness of and participation in Bastrop’s shop local initiative – Buy It In Bastrop.
The Goals
Create awareness of Bastrop’s “Buy It In Bastrop” shop local initiative
Increase sales in local businesses during the November-December timeframe, as well as create steady gains in sales over time
The Event On November 1, 2013, 7 “walkers” met at Art Connections on Main Street to begin the photo walk. 10 total Instagrammers participated. Participants were asked to follow @BuyBastropTX on Instagram and hashtag their photos with #BuyItInBastrop. The photo walk lasted from 5:30-8:30pm and culminated at Baxter’s on Main with a photo slideshow.
The Definitions Media – the total number of photos in an Instagram
account Followers – the total number of people/accounts an
Instagram user follows Followings – the total number of people/accounts
following an Instagram user # of Photos – the total number of photos taken by an
Instagram user during the photo walk Reach – calculated by the number of photos taken by an
Instagram user during the photo walked multiplied by their number of followers. Individual reach numbers are added up to determine total reach
The Participants
@cripplecreekandcompany
Media Followers Followings # of Photos
26 17 16 7
@bastroptxedc
Media Followers Followings # of Photos
359 172 115 8
The Participants
@theseafarer
Media Followers Followings # of Photos
140 565 407 5
@patinaminx
Media Followers Followings # of Photos
23 52 42 1
The Participants
@rosemarieeash
Media Followers Followings # of Photos
6 12 1 1
@naseem88
Media Followers Followings # of Photos
875 139 126 1
The Participants
@cherryblossomsspa
Media Followers Followings # of Photos
12 22 26 7
@shopmichelleoh
Media Followers Followings # of Photos
9 11 18 8
The Participants
@buybastroptx
Media Followers Followings # of Photos
62 63 169 13
@pagetx
Media Followers Followings # of Photos
328 235 296 8
The Reach
119
1,376
2,825
52
139
12
154
88
819
1,880
est. reach
The Results BuyBastropTX Instagram Photo Walk Results
Category Number Category Number
Hashtags
#buyitinbastrop 51 #music 2
#bastropartwalk 33 #shoplocal 4
#bastrop 6 #art 4
Photos 59
Likes 292
Comments 30
The Results
Caracas, Venezuela
India
The Results Like and Comment Origins
Bastrop Cameron Denton Arlington Austin Palestine
Round Rock Georgetown Grandbury Victoria Waco Houston
Alvin Sonora San Antonio Dallas Atlanta, GA Tunica, MS
Charlotte, NC
Philadelphia, PA
Panama City, FL
New Jersey
Bloomington, IN
Portland, OR
Savannah, GA
Seattle, WA Detroit, MI Tuscola, IL Salt Lake City, UT
Grand Rapids, MI
Gainesville, FL
St. Louis, MO Athens, GA New Orleans, LA
Los Angeles, CA
Vancouver, Canada
Toronta, Canada
Caracas, Venezuela
India
The Tweets 12 tweets were generated from or because of the
Instagram photo walk. Tweets came from: 65 @pagetx (2) 43 @BuyBastropTX (1) 66 @SheilaS (3) 61 @TourismCurrents (1) 44 @BastropTXEDC (2) 57 @visitlostpines (1) 25 @LostPinesAB (1) 53 @katrinawoz (1)
The Tweets
The Tweets
The Photos
The Photos
The Photos
The Photos
The Collateral
The Collateral
The Consultant
Sarah Page, Principal Sarah T. Page Consulting, LLC
http://sarahtpage.com [email protected]
512-914-8873