Buy Smart. Dress Smart.

THE

TEAM Design

VIVEK RAJUCMO

SAGAR MALIKCFO

ZINEET KUMAR

CEORUCHIKA K

StrategyANKUR PATEL

COOCAIO SILVA

The convenience of an online store.

The experience of a physical store.“

What will

the APP do?

Shopping Companion

Fashion Advice

Easier StoreNavigation

FasterTrials

Social Media Connect

Feedback Mechanism

Inventory &Additional Info

In short…Very very

Convenient!

Reduce Space

Store menSupport

Precision Retrieval

In short…Very very

quick service!

Our target customers…

Gender: FemaleAge: 16 -32

Interests: ShoppingKey Target: Frequent

wardrobe updaters

Love to keep up with latest trends?• Notification of interested stock arrivals• Find out quickest selling fashion• Follow fashion bloggers on app

Confused about what to buy??• Expert suggestions on pairing• Capture yourself in a new outfit &

share with friends on social media

Love the shopping experience?• Faster trials possible on interactive mirrors• Hang out at the in-house cafe

Do not have much time??• Smart Mirrors to help narrow down choices quickly• “Choose at home, pick later” option

Customer Acquisition

• The app will be the 1st point of interaction with the shopper

• “Invite friends to download app” approach

Customer Retention

• Gamification of the app• Give reviews, share on social

media to earn reward points• Climb shopper ladder

(Novice>Upcoming>Expert)

Faster and more convenient than a traditional retail store

More customized

and personal than an E-

commerce store

Category Product Mix Depth

Women Tops

- Shirts - Tops- Tops

- Blouse

20€-50€5 tops 5 blouse( 2 in hot section)

3 color each, 5 sizes

Women Bottom Wear

- Jeans - Trousers - Shorts

30€-50€5 variants each ( 1 each in hot section)

2 color each, 4 sizes

Women Dresses

- Dresses40€-100€

10 variants ( 2 in hot section)1 color, 5 sizes

Women Innerwear

- Inner Wear- Nightwear- Tank tops

10€-30€4 color,6 sizes

Women accessories

- Earrings- Bracelets- Neckwear

4 stalls for ear wear, neckwear and other items near coffee area

5€-30€

Assortment to be bought

from upcoming

designers to keep costs low

LUXURYLOW COST

PRIVATE LABEL

PARTNERS

ZaraH&MForever 21

PradaGapCK

JoyceS.T.A.R.S

MacyNordstromKohlJC PenneyJ crew

USP = Online + Physical

Mass Volumes of low cost

stores.

High engagement of luxury stores

Other interactive

physical stores: Burberry, Rebecca Minkoff

Our First Store

PARIS

Le Palais Royale

Smart Mirror Smart Mirror

LAUNCH OFFERS- 15% discount for

first 1000 customers- 10% discount on

every app referral to a friend.

GRAND OPENING- Concept Fashion

Show- Personnel Assist to be more in 1st month and then gradually

reduced.

BUZZCreate video content

for social media using designers. 1

month before opening

SMART MIRRORS- To be installed at

nearest Metro (Chatelet) to

channel customers.- Two to be in front

of the store

COGS: We have assumed a 100% gross margin on our products