1. Product Buy Cycle Md. EkramMd. Ekram Digital Marketing Specialist Online Marketing Manager, Creative IT Institute Admin, Genesisblogs 2. why many sales people fail? They focus too much on their product. - Why their product is better, - why its better looking, why its less expensive, - why their prospects should buy it. Product, product, product. When same product are available at market, then it will dont make more sell. Then what is difference from others. Answer: You 3. selling a product or selling yourself Selling yourself more than your product is an important thing to do during the length of any client relationship. Sell yourself first, your company second, and your products third 4. 5 Big mistakes made in product marketing 1) Too much product marketing 2) Not selling the benefit , only selling the product (featured) 3) Not knowing how to leverage and the measure of impact of social media 4) Not fully understand the sales buy cycle 5) Not continually Testing and refining your message. 5. Buy Cycle Sales Funnel 6. Main 3 Stages of sales funel Stage 1: Lead GenerationStage 1: Lead Generation Is your content and/or website easy to find via online media? Are you regularly engaging with your audience through all of your social media channels? Are you creating content that addresses your buyers needs? 7. Main 3 Stages of sales funnel Stage 2: Lead NurturingStage 2: Lead Nurturing Are you running active lead nurturing programs to help move your buyers through the sales funnel? Are you nurturing leads who arent ready to buy with relevant content over time, to help your company stay top of mind? Do you make your relationship with your lead as a salesman or as a guardian by your content? 8. Main 3 Stages of sales funel Stage 3: Customer Acquisition and ExpansionStage 3: Customer Acquisition and Expansion Are you actively cultivating relationships with your existing customer base, and not just with potential buyers? Are you running upsell campaigns to encourage your current customers to try different products or services that you offer? Do you make pressurized to your potential customers for buy your product? 9. 6 tips to sell 1. Make educated about product 2. Behave like adviser not like salesman 3. know your product 4.be an expert in your industry 5. sell solution not product 6. Follow-up! 10. Best resource for marketing 11. Factors that tells facebook which post to show in newsfeed 12. Increase EDGE Rank Create engaging content Use call to action Post links, photos, video frequently Post consistently at strategic times KISS: Keep it short & simple Be visual Be relevant (post what is expected from you) Understand your fans and audience Avoid attracting with low affinity 13. Which post gets most engagement? Images: Infographics, Memes, cartoon, behind the scenes Videos Polls Quotes and Tips Informative Notes Interview of influencers Ask a quation / quiz Free resources link Blog series, story telling series Photo Caption Fill in the blank 14. Which post gets most engagement? Short post (KISS) How tos, Tutorial, Tips List type post (12ways to..) Cheat sheets, Checklists and to-do Reviews Evergreen content Nostalgia Holiday wishes Survey/ Research Influencing fan engaged Trendy Humor 15. Which KPIs mean most for SMM Number of own and competitors followers and followers growth rate (per day, week, month, year) Audience Demographics and location Active and engaging followers Traffic Data Public Sentiment Mentions or Tags Engagement (Like, comments & Shares) Engagement rate ( engagement per post/ total audience) Return of investment (ROI) Return of engagement (ROE) Customers awareness 16. KPIs Measurement Facebook Insights Twitter analytics Hootsuite analytics Google analytics Klipfolio Viral Heat Zuumsocial Quintly Meltwater Cyfe Socialbakers 17. Analyze and research on existing audience 18. Analyze and research on existing audience 19. What to listen to in Facebook Social CRM conversation Social media analytic data Leads and potential customer data Competitors page conversation Industry related global trending topics and news Brand reputation and public sentiment Identify customer problems and solve it Industry influencer and their conversation 20. Reputation Management Listening to your brand keywords 1-t0-1 facebook conversation and building reputation Public relation or 1 to many for building reputation Positive, negative, neutral public sentiment analyse Measuring your influence and social media power 21. Measuring social authority (Find Influencers) https://klout.com/ http://kred.ly/ https://piq.peerindex.com/ http://twittercounter.com/ https://followerwonk.com http://wefollow.com/ 22. Be Influencer 1) Post at social media 2) Post reply at social media 3) Make suggest at social media 4) Be active at online media 5) Blogging 6) Make slide 7) Make video 23. Case Study:1 24. Case Study:2 25. Case Study:3 26. Case Study:4 27. Case Study:5 28. Case Study:6 29. Case Study:7 30. Case Study:8 31. Case Study:9 32. Case Study:10 33. Case Study:11 (wrong marketing) 34. Case Study:12 (wrong marketing) 35. Case Study:13 (wrong marketing) 36. Case Study:14 (wrong marketing) 37. Case Study: Product Branding 1) ? http://goo.gl/H9eMqs 2) http://goo.gl/hgcrxo 3) http://goo.gl/Xu7pn4 4) http://goo.gl/Vq4plq 5) http://goo.gl/AS5m5Z 38. Case Study: Product Branding 6) http://goo.gl/4VWqzF 7) : http://goo.gl/cTaVaB 39. Thanks