But do you have a strategy for the next decade?

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2020…

PHILIPKOTLERFIRST TIME

FOR THE MIDDLE EAST CORPORATE LEADERS

THE CORPORATE MASTERS

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Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University . He received his Master’s degree at the University of Chicago and Ph.D. at M.I.T., both in economics.

Prof. Kotler who is inventor of “4 Ps ” of Marketing ( which now he has transformed to “ 7 Ps”) as well as the inventor of “Social Marketing ” is involved in research & development of Marketing for over last 55 years . Dr. Kotler is the author of Marketing Management (Prentice Hall), now in its thirteenth edition and the most widely used marketing textbook in graduate schools of business around the globe, 20 million plus copies sold to date . He has authored over fifty other successful books and he has published over 250 articles in leading journals.He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing. He is among the Top 50 business gurus since 1998.IN 2008 & 2009 Professor Kotler was ranked amongst the top 10 Business Thinkers of the World by The Thinkers 50. www.thinkers50.com

PROFESSOR KOTLER’S BIOGRAPHY & ACCOMPLISHMENTS

Marketing 3.0

ProfitAbility | ReturnAbility | SustainAbility

Marketing3.0 Mission

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Understand the next level of marketing The new model for marketing-Marketing 3.0-treats

customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

Today's customers are choosing products and companies that satisfy deeper needs for creativity, community, and idealism. Leading companies realize they must reach these highly aware, technology-enabled customers, and that the old rules of marketing won't help them do this. Instead, they must create products, services, and corporate cultures that inspire, include, and reflect their customers' values.

Be Better

Mind Heart & Spirit

Deliver Satisfaction

Make a Difference

Pursue Innovation

Strengthen Your Brand

Build Sustainability

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• DISCOVER ProfitAbility , Return Ability and Sustain Ability , the message of Marketing 3.0

• IMPROVE branding power through human spirit thinking

• COPE with major business challenges and opportunities in times of turbulence

• LEAD in sustainability thinking and out perform competitors

• IDENTIFY new business opportunities through Marketing 3.0

• KNOW how the human mind, heart & spirit aspect modern marketing.

• SEE new sustainable marketing audits to help companies achieve beyond the bottom lines

• WILL Marketing 3.0 beat the marketing myopia and bring forth positive social change

• GO Green-an opportunity for both the marketer and the environmentalist

• APPLY the effectiveness of product differentiation and brand building

BENEFITS OF ATTENDANCE & WHY THIS EVENT IS FOR YOU !

Philip Kotlerin Saudi Arabia

Leadership

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Training & Development

Education

Sustainability

Enrichment

MARKETING 3.0

DAY PROGRAMME ( Oct.09, Jeddah & Oct .

11, Riyadh)

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Time Activity

09:00 - 10:00 Breakfast Meeting s with CEOs10:00 – 11:30 Visit Knowledge Partner-university/Jed&Ryd

12:00 – 14:00 CEOs Round Table ( one category/industry)

14:00 – 15:00 Visit One Corporate HQ (each city)

16:30 – 17:30 Tea meeting with CEOs

DAY PROGRAMME ( Oct.10, - Jeddah & Oct.12,- Riyadh)

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Time Activity

08:00 - 09:00 Registration/Breakfast

09:00 - 10:30 Session 1

10:30 - 11:00 Mid-Morning Coffee Break

11:00 - 13:00 Session 2

13:00 - 14:00 Lunch Break

14:00 - 16:00 Session 3

16:00 - 16:15 Coffee Break

16:15 - 17:45 Panel Discussion

KOTLER DAY TALKS’ BENEFITS:M

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Session One:How to deal with your company’s major business challenges and opportunities.

• Managing and marketing in the age of uncertainty and turbulence

• Reasons why traditional marketing will become less effective.

• Adopting a new definition of marketing

• Why you must re-invent your marketing

• Why you need two marketing departments

• Why marketing needs to be managed as your growth engine

• Involve your customers in co-creation

• You need to market to all of your stakeholders, not just your customers

• Apply the Value-Based Matrix Model to determine your market standing

• Understand the differences between Marketing 1.0, 2.0, and 3.0

• Ways to get your customers to love your company

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Session Two. How to search for powerful new ideas and innovate successfully.• Your need innovativeness…it is a capability.

• Building your innovation strategy and control system

• Exploiting the major sources of new ideas

• Using the new tools for consumer research

Session Three.How to improve your branding power.• Your brand must be more than a name

• Be wary of a possible brand bubble

• Social media is playing a growing role in shaping your brand image

• Here is how you can brand commodities

• Use brand journalism and primal branding to compete better

• Ways to measure your brand’s effectiveness

KOTLER DAY TALKS’ BENEFITS:M

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Session Four. & Panel DiscussionsHow to develop a superior company reputation through sustainability - driven thinking.

• Companies practicing sustainability outperform their competitors

• Selling sustainability to your investors

• Three ways to build environmental leadership

• Build a powerful company reputation through corporate social responsibility

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STEAL THE SHOW

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↘ 1 Spot available↘ You will get following Package:

• 100 free tickets for event attendance• Exclusive meeting with Prof. Kotler at their corporate head

quarters• 100 %Part of Media Campaign

PRICE: US $ 300, 000.00

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↘ 2 Spot available↘ You will get following Package :

• 50 free tickets for event attendance• 75 % Part of Media Campaign

PRICE: US $ 150, 000.00

…And ACE this opportunity

Or You Can Take the fast lane…

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↘ 8 Spot available↘ You will get following package;

• 20 free tickets for event attendance• 40 % part of media campaign

PRICE: US $ 55, 000.00

But You’ll never forget…S

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↘ 10 Spot available↘ You will get following package:

• 10 free tickets for event attendance• 20% part of media campaign

PRICE: US $ 25, 000.00

…And You’ll never regret

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OR PRICE: US $ 300, 000.00

BENEFITS: (at face value)↘ Free tickets for event :

• 100 x seats USD 200,000

↘ Promotion• Print media Spend• Electronic Media Spend• Event Branding• Internet and web blast• Case Study ( in Conference) • 1-2-1 meeting with PK in Corporate Head office

• Catalogue Ad• Exhibition Space• PR (Event and wish List)

…And ACE this opportunity – the one & only

PLATIN

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OR PRICE: US $ 150, 000.00

BENEFITS: (at face value)↘ Free seats for event:

• 50 x seats USD 100,000

↘ Promotion• Print media Spend• Event Branding• Internet and web blast• Case Study ( in Conference) • Catalogue Ad• Exhibition Space• PR (Event and wish List)

Or You Can Take the fast lane…

GO

LD

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OR

PRICE: US $ 55, 000.00

BENEFITS: (at face value)↘ Free seats for event:

• 20 x seats USD 40,000

↘ Promotion• Event Branding• Catalogue Ad• PR (Event and wish List)

…But You’ll never forget…

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PRICE: US $ 25, 000.00

BENEFITS: (at face value)↘ Free seats in event:

• 10x seats USD 20,000

↘ Promotion• Event Branding• Catalogue Ad

… And You’ll never regret

Ticket PricesTicket Pack Price

Academic Single Ticket USD 1,250

Academic 5-Ticket Pack USD 6,000

Academic 10-Ticket Pack USD 10,000

Academic 20-Ticket Pack USD 18,000

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As a strategic partner, you will be: VALUE↘ Honored to introduce as Strategic Partner Prof. Kotler first time in history of KSA Invaluable↘ The first in history of KSA to provide marketing training & development opportunity Invaluable↘ Privileged to launch as Strategic Partner Prof. Kotler’s invention Marketing 3.0 in KSA Invaluable↘ Honored to introduce Live Streaming of a marketing Guru’s conference Invaluable↘ Honored to introduce as Strategic Partner, a Certified Session by Business Guru Invaluable↘ Honored as strategic partner to invite guests from its wish list Invaluable↘ Honored to be a part of World’s First Eco-friendly conference Invaluable

↘ Allowed to introduce a Living Legend to local academics Invaluable↘ Allowed to get its success story in Kotler’s live conference Invaluable

↘ Allowed to use Kotler image during exclusive media campaign Invaluable

SPONSORSHIP PRIMARY VALUES

↘ Major Case Study Presentation by Professor Philip Kotler, discussion by participants & panel members as well as other activities of the workshop will be recorded for Diamond & Platinum Sponsor. ↘ Primary recognition of your position as Sponsors in all event marketing, including brochures, event calendars, direct marketing, on the Conference Board website and on-site signage.↘ Partner as leadership role on the conference advisory board ,shared marketing opportunities including mail or email distribution of marketing materials with a special pricing offer to your clients↘ Invitation to the sponsors appreciation press conference & reception.↘ Partner company name listed in the conference marketing material & broachers. ↘ Partner company logo listed on the conference web page & direct link to your home page.↘ One full page advertisement in the on-site conference material.↘ Partner acknowledgement in conference email blasts.. ↘ Partner will have a prominent position during pre & post event , PR campaign at local & international level. Partner logo will be present on all outdoor advertising ↘Partner will get Prominent logo Placements on official stationary of the event .↘Partner will get the chance to put up their Kiosk / stall at the venue to promote their products.↘Backdrop Logo Placement in the venue.↘Partner will get for their board room, a memento personally signed & presented by Professor Philip Kotler.↘All registered Candidates nominated will get workshop Certification from Professor Philip

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-Gain significant prestige from being part of Marketing 3.0, an innovative marketing initiative with forward thinking towards sustainability

-Promote to potential clients and adding additional leverage as partner to leading road ahead from products to customers to the human spirit towards fostering sustainability

-Present to discuss by Kotler, your company’s business culture of environment sustainability in front of thousands of top corporate leaders + future decision makers in Greater Middle East, Africa , South Asia & China.

-Expose your company’s commitment to work place Green Trade Practices for its global supply chain

-Positive media & public relations about your company’s core values of responsible business ( your company’s sustainability initiative news will be written by professional journalists & distributed in our press releases to most of media outlets worldwide through print, broadcast, online & outdoor)

CSR VALUES

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Media• Print• TV• CCTV• Radio

BTL / Direct to Consumer• Direct Mail• Internet• Online Branding• Telemarketing• PR• Email Broadcast

Event Related

• Wish List • Exhibition Space• Online Branding• Intro. to PK• Logo on screen• Success Story• CEO Table• MYM Catalogue• Invitations

Philip Kotler

MEDIA CAMPAIGN

TV Ads Outdoors Press Ads PR Events, Conferences

MARKETING 3.0

Everyone is a WINNER with the Saudi Spirit

SponsorExposure

&Mileage

Organizer

To become a sponsor at the World Premier & KSA launch of

Marketing 3.0 – What is Next in Marketing (by)

Prof. Dr. Philip Kotler(Please contact)

Mahmoud A. Jubara ; m.jubara@thinkout.biz tel # + 966 505 2043 23

Bilal Sununu ; bilals@thinkout.biz tel # + 966 547 0000 75

Tel # + 966 1 215 3989 Fax # + 966 1 419 8557

Dr . Fahim R. Kibria ; fahim@commecorp.com tel # + 966 534 2868 39

Organized by Strategic partner