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5/19/2018 BusManCaseStudiesSet1Int2V2 Tcm4-378736 (1)

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NATIONAL QUALIFICATIONS CURRICULUM SUPPORT

Business Management

Extended Case Studies (Set 1)

INTERME!IATE "#


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T$e S%&ttis$ Qua'ii%ati&ns Aut$&it* egu'a'* e+ie,s

t$e aangements & Nati&na' Qua'ii%ati&ns- Uses &

a'' NQ su..&t mateia's/ ,$et$e .u0'is$ed 0* LT

S%&t'and & &t$es/ ae eminded t$at it is t$ei

es.&nsi0i'it* t& %$e% t$at t$e su..&t mateia's

%&es.&nd t& t$e e2uiements & t$e %uent

aangements-

Acknowledgement

Leaning and Tea%$ing S%&t'and gateu''* a%n&,'edge t$is %&nti0uti&n t& t$e Nati&na'

Qua'ii%ati&ns su..&t .&gamme & Business Management-

3 Leaning and Tea%$ing S%&t'and "445

T$is es&u%e ma* 0e e.&du%ed in ,$&'e & in .at & edu%ati&na' .u.&ses 0* edu%ati&na'

esta0'is$ments in S%&t'and .&+ided t$at n& .&it a%%ues at an* stage-

" E6TEN!E! CASE STU!IES (SET 1) (INT "/ BUSINESS MANA7EMENT)



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Contents

Introduction 8

Case Study 1: Alton Towers 9

Case Study 2: The Royal Mail Processing Centre, din!urgh 11

Case Study ": Soled #ut$ 15

Case Study %: &order Tweed to &order Tea'd "1

: E6TEN!E! CASE STU!IES (SET 1) (INT "/ BUSINESS MANA7EMENT)



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I(TR#)*CTI#(

Introduction

T$is es&u%e is t& su..&t t$e 'eaning and tea%$ing .&%ess & Business

Management at Intemediate " 'e+e'- It %&nsists & &u %ase studies/ ea%$ &

,$i%$ is a%%&m.anied 0* a num0e & 2uesti&ns- Ea%$ 2uesti&n $as 0een

a''&%ated mas and/ in ea%$ %ase/ t$e t&ta' num0e & mas is ";- T$ee ae

a's& suggesti&ns &n t$e t*.e & ans,es t$at %&u'd 0e %&nsideed as a suita0'e

es.&nse t& t$e 2uesti&n-

The case studies

T$e %ase studies $a+e a num0e & eatues&,e+e/ t$e %ase studies %an a's& $e'. students t& integate

dieent .ats & t$e %&use %&ntent/ ,$i%$ s$&u'd 0eneit t$em ,$enta%'ing t$e extena' assessment-

:- Pe.aati&n & intena' assessment = t$e '&nge %ase studies %an gi+e

students .a%ti%e in dea'ing ,it$ t$e ind & %ase stud* t$at &ms .at

& s&me intena' assessment mateia's-

8- As %'ass&&m exe%ises & a%ti+ities = t$e* %an 0e used as an

a'tenati+e/ & in additi&n/ t& t$e existing su..&t mateia's & Business

Management = & exam.'e/ t$e Intemediate " Student A%ti+ities- T$e*

.&+ide a %$an%e & students t& a..'* t$ei stud* t& &ganisati&ns as

,e'' as gi+ing t$em exam.'es/ ,$i%$ t$e* %&u'd use 'ate in intena' &

extena' assessment-

;- As a su..'ement t& t$e %&e text = t$e %ase studies (,it$ & ,it$&ut t$e

2uesti&ns) %&u'd 0e used t& gi+e students exam.'es & a%tua' 0usiness

and 0usiness &iented &ganisati&ns duing t$e de'i+e* & t$e %&use-

; E6TEN!E! CASE STU!IES (SET 1) (INT "/ BUSINESS MANA7EMENT)



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I(TR#)*CTI#(

Course co+erage o the case studies

T$e &''&,ing ta0'e indi%ates t$e %&use %&ntent %&+eed 0* ea%$ %ase stud*-Students s$&u'd 0e ami'ia ,it$ t$e a..&.iate %&use %&ntent 0e&e

attem.ting t$e %ase stud*-

Case study Course content

A't&n T&,es &usiness nter-rise

O0?e%ti+es

C$anges in t$e 0usiness en+i&nment

!e%isi&n maing .&%ess

ICT in 0usiness

&usiness )ecision Areas .Marketing and #-erations/Maeting = maeting %&n%e.ts/ maeting mix/ maet

esea%$

T$e R&*a' Mai'

P&%essing Cente

&usiness nter-rise

T*.es & 0usiness &ganisati&n

O0?e%ti+es

Stae$&'des

ICT in 0usiness

&usiness )ecision Areas .Marketing and #-erations/

O.eati&ns = t*.es & &.eati&n

S&'ed Out@ &usiness nter-rise

C$anges in t$e 0usiness en+i&nment

!e%isi&n maing .&%ess


Maeting = maeting mix

O.eati&ns = 2ua'it*

&usiness )ecision Areas .0inance and uman Resource

Management/

>uman Res&u%es = em.'&*ee e'ati&ns

B&de T,eed t&

B&de Tead

&usiness nter-rise

T*.es & 0usiness &ganisati&ns

Stae$&'des

Business in&mati&n

ICT in 0usiness


Maeting = maeting mix

&usiness )ecision Areas .0inance and uman Resource

Management/

Finan%e = use & inan%ia' in&mati&n & &'e & inan%e

un%ti&n

5 E6TEN!E! CASE STU!IES (SET 1) (INT "/ BUSINESS MANA7EMENT)



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CAS ST*) 1: A3T#( T#4RS

Case Study 1: Alton Towers

Read the case study !elow and answer the 5uestions that ollow6

A't&n T&,es ,as +&ted t$e Us num0e &ne t$eme .a again t$is *ea- It

is '&%ated in t$e $eat & Eng'and in Sta&ds$ie/ ,$ee t$ee is eas* a%%ess

&m 0&t$ t$e M1 and M5/ a't$&ug$ a%%ess t$&ug$ t$e +i''age & A't&nt&,ads t$e site is dii%u't- T$e &ads ae na&, and t$ee ae t,isting

0ends/ ,$i%$ %&a%$es ind dii %u't t& man&eu+e &und-

T$e site e+&'+ed &m 0eing a taditi&na' Eng'is$ gaden atta%ti&n in t$e

1;4s t& an ex%iting 'eisue .a ate a %&m.an* de%isi&n ,as made in t$e

1D4s t& %&n+et t$e gadens t& an Amei%anst*'e t$eme .a- T$e aim ,as

t& atta%t m&e +isit&s- T$e idea ,as a su%%ess and &+e t$e *eas t$e .a

$as 0een %&nstant'* u.dated ,it$ in%easing'* 0igge and m&e ex%iting ides

and s.e%ta%u'a atta%ti&ns- A't&n T&,es set &ut t& 0e t$e maet 'eade

&m t$e 0eginning- It 0&asts t$e 0est atta%ti&ns in t$e U- It ,as t$e istt& $a+e t$e 'agest 'ume in t$e ,&'d in 1D"-

T$e %&m.an* ,as taen &+e 0* t$e Tussauds 7&u. in 14- C$anges ,ee

made t& existing atta%ti&ns and 'a*&ut & t$e .a- Ot$e %$anges in%'uded a

s$&t ,a' t&,ads T$unde a''e*/ 'eading t& t$e >aunted >&use-

In 18 t$e m&st s.e%ta%u'a ide e+e seen in t$e U ,as int&du%ed- T$is

,as Nemesis = an in+eted &''e %&aste- T$e t$i''ing sus.ended ide =

O0'i+i&n = ,as &.ened in 1D- T$is is a +eti%a' d&. &''e %&aste- T$e

'atest additi&n t& t$e .a in "444 is t$e >ex = t$e 'egend & t$e T&,es- T$is

is a dis&ientating G$aunted s,ing- T$ese G,$itenu%'e ides ae n&,

'&%ated in t$e 6Se%t&- In 15 a H14m t$emed $&te' &n t$e &utsits & t$e

.a ,as &.ened-

Pati%i.ants in t$e >aunted >&use and 6Se%t& ides ae .$&t&ga.$ed as

t$e* tae .at- T$ese .$&t&ga.$s ae ead* & +ie,ing and .u%$asing at

t$e end & t$e ides-

T$ee is an admissi&n %$age t& t$e .a/ 0ut &n%e inside t$e .a a'' t$e ides

and atta%ti&ns ae ee- Ti%et .i%es ae dieentiated and in%'ude Pea and

OPea/ !a* Ti%ets/ Fami'* Ti%ets and Seas&n Ti%ets-




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isit&s t& t$e .a %an %$&&se t& eat at a +aiet* & estauants d&tted a''

&+e t$e .a-

Ea%$ ide $as its &,n s&u+eni s$&. atta%$ed and t$ee ae a's& git s$&.s

,$ee A't&n T&,es me%$andise %an 0e .u%$ased at .i%es t& suit a''

.&%ets-

A't&n T&,es is &.en e+e* da* t& +isit&s &m a&und "8 Ma%$ unti' :1

O%t&0e ea%$ *ea- E+e* *ea "-9 mi''i&n +isit&s +isit t$e .a- T$e +&'ume

& +isit&s in t$e summe means t$at '&ng 2ueues %an &m/ a't$&ug$ a ti%et

ese+ati&n .&%ess is in &.eati&n & t$e m&st .&.u'a ides- A't&n T&,es

is n&t seeing t& in%ease t$e num0e & +isit&s .assing t$&ug$ t$e gates/

0ut t& en%&uage .e&.'e t& s.end m&e &n &&d and me%$andise and t& %&me

0a% again-

D E6TEN!E! CASE STU!IES (SET 1) (INT "/ BUSINESS MANA7EMENT)



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Alton Towers: 5uestions

1- (a) A't&n T&,es set &ut t& 0e t$e Gmaet 'eade - Ex.'ain ,$att$is means- (")

(0) $at e+iden%e is gi+en in t$e %ase stud* t& suggest A't&n

T&,es is a%$ie+ing it s &0?e% ti+e & 0eing maet 'eade@ (1)

"- (a) State twoad+antages A't&n T&,es gained 0* 0eing .at & t$e

Tussauds g&u.@ (")

(0) Name one&t$e Tussauds atta%ti&n- (1)

:- Ex.'ain $&, A't&n T&,es e.t a$ead & t$e %&m.etiti&n in t$e *eas

&m 1D" unti' .esent- (")

8- Ex.'ain t$e 0eneits t& A't&n T&,es & $a+ing estauants and

s&u+eni s$&.s d&tted a&und t$e site@ (:)

;- $* d&es A't&n T&,es use dieentiated .i%es & t$ei admissi&n

ti%ets@ (:)

5- Ex.'ain $&, A't&n T&,es %an use ield research and desk research

t& ind &ut i t$e* ae a%$ie+ing t$ei &0?e%ti+es- (8)

9- Late'* t$ee $as 0een a '&t & ad+ese .u0'i%it* in t$e .ess %&n%ening

a%%idents &n G,$itenu%'e ides &n t$e P'easue Bea%$/ B'a%.&&'-

!& *&u t$in t$is ad+ese .u0'i%it* %&u'd $a+e an ee%t &n A't&n

T&,es T$eme Pa@ Ex.'ain *&u ans,e- (:)

D- 7i+e twoexam.'es & $&, A't&n T&,es %an .&m&te itse' as a sae

.a t& +isi t- (")

- State onead+antage & A't&n T&,es & se''ing ti%ets &n t$eintenet- (1)

14- 7i+e onead+antage & %ust&mes & .u%$asing ti%ets &n t$e

intenet- (1)

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E6TEN!E! CASE STU!IES (SET 1) (INT "/ BUSINESS MANA7EMENT)



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Alton Towers: suggested solutions

1- (a) Maet 'eade = ee.ing a$ead & t$e %&m.etit i&n/ ist ,it$ ideas/et%-

(0) Biggest atta%ti&n in U and 'agest 'ume in 1D"-

"- (a) A%%ess t& m&e inan%e/ a%%ess t& m&e maeting ex.etise-

(0) Madame Tussauds ax,& Museum-

:- Jeas 1D" = .esent = 0* int&du%ing m&e ex%iting ides e-g- 'agest

'ume (1D")/ Nemesis (18)/ O0'i+i&n (1D)/ >ex ("444) and t$emed

$&te' in 15-

8- B* di+esi*ing int& s$&.s and estauants A't&n T&,es ,i'' geneate

m&e .&its/ s&u+enis ein&%e 0and name/ estauants a'' a&und t$e

.a .e+ents 2ueues and %ust&mes $a+ing t& ,a' a-

;- Pi%es ae dieentiated = t& en%&uage +isit&s t& t$e site &n 'ess 0us*

da*sK t& en%&uage ami'ies t& %&meK t& &e .&m&ti&na' .i%es &

%etain da*s t$at ma* 0e 'ess 0us*-

5- Fie'd esea%$ = 2uesti&nnaies %an 0e gi+en t& +isit&s t& $and in &send 0a%/ +isit&s %an 0e ased 2uesti&ns 0* esea%$es g&ing &und

.a-

!es esea%$ = in&mati&n a0&ut ne, ides %an 0e gat$eed &m

su..'iesdesignes- In&mati&n %an 0e %&''e%ted egading &t$e t$eme

.as (g'&0a''*)-

9- Ad+ese .u0'i%it* %&u'd $a+e a n&% &n ee%t &n A't&n T&,es-

Pe&.'e mig$t ee' t$at G,$itenu%'e ides ae all dange&us- T$is

%&u'd esu't in e,e +isit&s t& t$e .a-

D- A't&n T&,es %an .&m&te itse' as a sae .a t& +isit 0* &%using &n its

saet* e%&d &+e t$e *eas/ and an* saet* %etii%ates t$e* $a+e

&0tained- T$e* %&u'd mae saet* a main eatue & an* utue ides/

and ad+etise t$is a%t-

- A't&n T&,es se''ing &n t$e intenet = m&e &..&tunit* & exta sa'es-

14- Cust&mes n&, .ee .u%$asing &n'ine = m&e %&n+enient et%-




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CAS ST*) 2: T R#A3 MAI3 PR#CSSI(8 C(TR, )I(&*R8

Case Study 2: The Royal Mail Processing Centre,

din!urgh

Read the case study !elow and answer the 5uestions that ollow6

T$e R&*a' Mai' is .at & t$e P&st Oi%e 7&u.- T$e P&st Oi%e is a .u0'i%

%&.&ati&n- T$e R&*a' Mai' is es.&nsi0'e & .&+iding t$e .&sta' se+i%e in

t$e United ingd&m- T$e R&*a' Mai' &.eates &ne & t$e %$ea.est and m&st

ei%ient .&sta' se+i%es in Eu&.e- A ma?& eas&n & t$is is 0e%ause in 19

it in+ested H"44m in %&m.uteised s&ting ma%$ine*-

T$e R&*a' Mai' P&%essing Cente in Edin0ug$ is &ne exam.'e & t$e

in+estment t$at $as 0een made- Lettes and .a%ets .&sted t$&ug$&ut t$e

s&ut$easten .at & S%&t'and ae %&''e%ted and taen t& T$e R&*a' Mai'

P&%essing Cente- It is es.&nsi0'e & ensuing t$at t$e 'ettes and .a%ets

ae .&%essed- T$is .&%essing in+&'+es s&ting t$e 'ettes and .a%ets s& t$at

t$e* %an 0e de'i+eed- T$e R&*a' Mai' P&%essing Cente is a Gstate & t$eat &.eati&n/ e2ui..ed t& $and'e 0et,een t$ee and &u mi''i&n 'ettes and

.a%ets dai'*- T$e Centes es.&nsi0i'it* a's& %&+es 2ua'it* assuan%e and

%ust&me 'iais&n- T$e taget & ist %'ass mai' is de'i+e* t$e next da*- F&

se%&nd %'ass mai' t$e taget is de'i+e* ,it$in t,& da*s-

T$e use & in&mati&n te%$n&'&g* is +ita''* im.&tant t& t$e ei%ien%* &

&.eati&ns ,it$in t$e R&*a' Mai' P&%essing Cente- T$e Cente uses a

%&m0inati&n & %&m.uteised ma%$ine*/ s.e%ia'ist data0ase s&t,ae/ O.ti%a'

C$aa%te Reade e2ui.ment/ net,&ed .es&na' %&m.utes and +ide&%&ding

e2ui.ment- T$e .&%ess & dea'ing ,it$ in%&ming 'ettes and .a%ets $as

t$ee stages&,e+e/ t$e ne, e%uits made man*

mistaes and a '&t & t$e &&t,ea .&du%ed $ad t& 0e e?e%ted-

T$e ex.eien%ed ,&es stated us$ing t$ei ,& in &de t& in%ease t$ei

,ages and t$is 'ed t& an in%eased num0e & %&nsume %&m.'aints egading

au't* & .&& 2ua'it* g&&ds- Added t& t$is ,as t$e in%eased %&m.etiti&n

&m taine manua%tues- T$e M!s 0and sa, its sa'es igues d&. 0* ;4

.e %ent ,it$in t$ee *eas/ ,$i%$ ,as a $uge '&ss & maet s$ae-




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CAS ST*) ": S#3) #*T$

T,&t$ids & t$e ,&&%e $a+e n&, 0een made edundant- T$&se

emaining ee' +e* inse%ue and ae un$a..* ,it$ t$ei %uent ,&ing

%&nditi&ns- P&du%ti&n $as 0een 'imited/ ,$i%$ means t$e* ae '&sing &ut &n,ages- T$e e2ui.ment t$e* use is %&nstant'* 0eaing d&,n/ 'eading t&

ut$e time '&st & ,$i%$ t$e* ae n&t 0eing .aid-

T$e emaining ,&es $a+e ased t$e management t& %$ange t$ei .a*ment

s*stem t& a guaanteed ,ee'* ,age & t$e $&us t$e* ,&- T$e* $a+e

t$eatened t& ,it$da, t$ei 'a0&u i %&nditi&ns d& n&t im.&+e-

#-tions or the uture

T$e manages & TS&'e Ltd $a+e dis%ussed t$e &''&,ing &.ti&ns-

1- C$ange t$e .a*ment s*stem & t$e em.'&*ees and im.&+e maintenan%e

.&%edues &n t$e ma%$ine*- T$is ,&u'd eat int& t$ei a'ead* edu%ed

.&it s and ,&u'd n&t 0e .&.u'a ,it$ t$e s$ae$&'des-

"- ee. t$e .esent .a*ment s*stem & t$e em.'&*ees and instead m&+e

int& t$e %asua' &&t,ea ange and $&.e t$at t$e em.'&*ees ,i'' a%%e.t

t$e %$ange- T$is ,&u'd in+&'+e s&me m&dii%ati&n and u.gading &

existing ma%$ine*- Finan%e %&u'd 0e a .&0'em-

:- >a+e a %&m0inati&n & 0&t$ &.ti&ns- 7i+e t$e em.'&*ees a guaanteed,age and di+esi* int& t$e %asua' &&t,ea maet-

Ate %aeu' %&nsideati&n t$e management %$&&se O.ti&n :-




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CAS ST*) ": S#3) #*T$

Soled #ut$: 5uestions

1- C$a''enges & 0usiness %an %&me &m intena' and& extena'.essues-

Ex.'ain twosu%$ .essues ae%ting t$e %uent situati&n &

TS&'e Ltd- (8)

"- Ex.'ain t$e stages in t$e .&du%t 'ie %*%'e & t$e M!s &&t,ea

0and and state ,$i%$ stage it is n&, at- (D)

:- Em.'&*ee e'ati&ns at TS&'e Ltd sueed 0e%ause & t$e ne, .a*ment

s*stem- Ex.'ain ,$at t$e >uman Res&u%es !e.atment & TS&'e Ltd

%&u'd $a+e d&ne t& a+&id t$ese .&0'ems- (8)

8- In t&da*s %&m.etiti+e maets 2ua'it* .&du%ts ae exteme'*

im.&tant- Ex.'ain ,$at measues TS&'e Ltd %&u'd $a+e int&du%ed

t& ensue a $ig$ 2ua'it* .&du%t ea%$ed t$e %&nsume- (8)

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1D E6TEN!E! CASE STU!IES (SET 1) (INT "/ BUSINESS MANA7EMENT)



19/26

CAS ST*) ": S#3) #*T$

Soled #ut$: suggested solutions

1- Intena' .essues %&u'd in%'udea,i%/ ,$ee t$e* 0&t$ stated

,& ate 'ea+ing s%$&&'- T$e texti'e a%t&* ,as t$e 0iggest em.'&*e in

t$e aea-

!uing t$ese *eas t$e* sa+ed $ad and ina''* 0&ug$t t$ei deam $&use = a

&u0ed&&m deta%$ed taditi&na' 0unga'&,- T$e $&use needed u.gading/

s& t$e %&u.'e managed t& get it at a 0again .i%e- T$e* .ut d&,n a g&&d

de.&sit and t&& a m&tgage & H54/444- T$e* ,ee '&&ing &,ad t&

en&+ating t$e $&use &+e time-

The -resent situation

T$e texti'e tade ,as t$e main indust* in t$e S%&ttis$ B&des- In t$e .ast

e, *eas/ $&,e+e/ a%t&s su%$ as $ig$ .i%es & %as$mee ,&&' and

de%'ining &des &m a.an and Amei%a $a+e 'ed t& s$&ttime ,&ing and

s&me edundan%ies ,it$in t$e indust*-

Last *ea Sand* and 7i''ian ,ee 0&t$ made edundant at t$e same time-

Fa%ed ,it$ t$e .&s.e%t & m&+ing a,a* t& ind ,& & 0eing unem.'&*ed/

t$e* de%ided t$e* ,&u'd stat u. t$ei &,n 0usiness- T$e* ,&u'd un a Bed

and Beaast guest$&use- T$e S%&ttis$ B&des is a .&.u'a t&uist aea and

t$e %&u.'e 'i+ed in a +e* 0eautiu' s.&t- It ,as a's& &n t$e main &ute &

ta+e''es t& 0&t$ sides & t$e 0&de- T$e* de%ided t& use t$ei edundan%*

m&ne* t& u.gade t$e a%%&mm&dati&n immediate'* t& t$e e2uied standad-

Sand* and 7i''ian n&, n&t$ing a0&ut unning a 0usiness- T$e* ae $&.ing

t& ind s&me useu' in&mati&n &n unning a Bed and Beaast 0usiness and

,$et$e t$ee ae an* g&+enment gants a+ai'a0'e t& $e'. t$em get stated-

Sand* aanged a meeting ,it$ t$e 0an manage t& $a+e a ta' a0&ut t$ei

ne, 0usiness- T$e* ,&u'd need a ne, 0usiness a%%&unt and $e'. in .e.aing

a 0usiness .'an-

"1 E6TEN!E! CASE STU!IES (SET 1) (INT "/ BUSINESS MANA7EMENT)



22/26

CAS ST*) %: R)R T4) T# R)R TA')

T$e %&u.'e ae a,ae & t$e im.&tan%e & in&mati&n te%$n&'&g* t& $e'.

t$em un t$ei 0usiness- T$e* $a+e set aside H"/444 & a ne, %&m.ute/ an*s&t,ae t$e* mig$t need and a g&&d 2ua'it* .inte- T$e* $a+e de%ided ,$at

tass ea%$ & t$em ,i'' 0e es.&nsi0'e &- Sand* ,i'' '&& ate t$e a%%&unts

and neg&tiate an* gants t$at ma* 0e a+ai'a0'e & t$e 0usiness- 7i''ian $as

ageed t& '&& ate 0&&ings/ %ust&me %&es.&nden%e and .&m&ti&na'

mateia'/ in%'uding design & 'ea'ets and 0usiness %ads & t$e 0usiness-

T$e* $a+e ead a '&t a0&ut ad+etising 0usinesses &n t$e intenet and t$in

t$is ,&u'd &e a '&t & &..&tunit* & t$ei Bed and Beaast 0usiness-

"" E6TEN!E! CASE STU!IES (SET 1) (INT "/ BUSINESS MANA7EMENT)



23/26


&order Tweed to &order Tea'd: 5uestions

1- (a) Suggest t$e m&st suita0'e t*.e & 0usiness &ganisati&n &Sand* and 7i' 'ian t& set u.- 7i+e eas&ns & *&u ans,e- (8)

(0) Identi* a .&ssi0'e e;ternal stae$&'de in t$ei 0usiness-

State ,$at inteest t$at stae$&'de ,&u'd $a+e- (")

"- !es%i0e twouseu' s&u%es & in&mati&n t$at ,&u'd $e'. Sand*

and 7i''ian ind &ut i t$ei +entue ,&u'd 0e su%%essu'- (8)

:- (a) 7i+e two eas&ns ,$* an IT taining %&use ,&u'd 0eneit

Sand* and 7i''ian- (")

(0) !es%i0e two ,a*s t$e* %&u'd use t$e intenet t& su..&t t$ei

0usiness- (")

8- Sand* $as ageed t& 0e es.&nsi0'e & t$e 0usiness a%%&unts- Ex.'ain

,$* inancial -lanningand maintaining inancial records ae

essentia' & 0usiness su+i+a'- (;)

;- 7i''ian $as ageed t& '&& ate t$e maeting as.e%t & t$e 0usiness-

Ex.'ain t$e im.&tan%e & t$e marketing mi;t& a 0usiness su%$ as

Sand* and 7i''ians- (5)

.27/

": E6TEN!E! CASE STU!IES (SET 1) (INT "/ BUSINESS MANA7EMENT)



24/26


&order Tweed to &order Tea'd: suggested solutions

1- (a) Patnes$i. Pi+ate Limited C&m.an* e'ati+e'* eas* t& set u. 'imited 'ia0i'it*

s$ae & ideas easie t& aise %a.ita'

s.e%ia'ist si''s & ea%$ .atne d&es n&t need t& 0e

%&+e & i''ness$&'ida*s diss&'+ed i &,ne dies

0usiness aais %an 0e e.t

.i+ate

(0) T$e 0an = t$e* ,&u'd ,ant t& esta0'is$ .&ita0i'it* 'e+e's t&

ensue an* '&ans %&u'd 0e e.aid-

Su..'ies = t$e* ,&u'd ,ant t& mae sue t$e* ,ee .aid

.&m.t'* & t$ei su..'ies -

L&%a' %&mmunit* = t$e* ,&u'd ,ant t& mae sue t$ee ,as n&

additi&na' n&ise/ .&''uti&n & tai% %&ngesti&n in t$e aea

a&und t$e 0usiness-

"- Pima*(ie'd) in&mati&n = gat$eing t$e in&mati&n die%t'* & t$ei

&,n .u.&ses e-g- maet esea%$ in&mati&n &n %&m.etit&s .i%ing/

maet s$ae/ ad+etising media su%%esses/ et%-

Se%&nda* (des) in&mati&n = using existing s&u%es & in&mati&n

e-g- tade ass&%iati&n ?&una's/ g&+enment statisti%s &n %&nsume

s.ending/ e.&ts in t$e ne,s.a.es/ ad+i%e &m a '&%a' ente.ise

%&m.an* et%-

: (a) T$e* ,i'' gain undestanding and %&niden%e is using t$e

e2ui.ment and s&t,ae .a%ages-

T$e* %an use it t& .&du%e 'ettes/ in+&i%es/ ad+etising '*es

and n&ti%es/ .e.ae a%%&unts and 0udgets/ et%-

(0) T$e* %&u'd

busmancasestudiesset1int2v2 tcm4-378736 (1)

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